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Should You Market Your Nonprofit During Public Holidays?

Everyone looks forward to holidays– particularly if they lengthen a weekend from two days off to three. It can be an opportunity to take a short trip or just spend more time with loved ones. 

Should your nonprofit take time off as well? Is marketing your cause worth it during holidays?...

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Facebook Donation Tools (Revisited)

Cambridge Analytica, which misappropriated Facebook data back in 2016, is closing. Mark Zuckerberg completed two grueling days of Congressional testimony. Lots of new rules are out there about creating profiles, sharing info with third parties, and buying FB ads (particularly if your product is...

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Should Your Nonprofit #DeleteFacebook?
 

Back in 2010, Andrew Lewis, posting under the handle “blue beetle,” made an observation that floated around mostly among techies, but has become more widespread in light of the Facebook data breach scandal. Here it is:

“If you are not paying for it, you’re not the...

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Make Influencer Marketing Work for Your Nonprofit

 

With so much data out there, it sometimes feels like we are drowning in information. There are SO many emails, posts, tweets and videos that it’s easy for your organization’s message to get lost.

One way to make sure your nonprofit is heard above the digital din is to...

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Nonprofit Do's and Don'ts in the 'Facebook Zero' Era

 

It’s understandable why the folks at Facebook wanted to make a change. 

For months, there were more and more indications that people were not happy with the social media behemoth – or at least not happy when they were on it. Here’s a few examples:

  •  There...
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Facebook Isn't Dead, But You Need to Go Live

 

To misquote Franklin D. Roosevelt, January 11, 2018 is a date that will live in Facebook infamy.

It’s the day Mark Zuckerberg and the gang on Hacker Way announced that there was going to be a bit of a tweak to the Facebook algorithm. Well, maybe more than a tweak.

In a 553-word...

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Freshen Up Your Nonprofit's Facebook Business Page with This Handy Checklist
 

I heard of a new nonprofit that I was interested in learning about the other day and the first thing I went to (even before checking out their website) was their Facebook page.

It’s become a habit.

An organization’s Facebook Page, when properly done, is a quick and easy...

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Smart Nonprofit Marketing Tip: How & Why You Should Use GIFs
 

It’s a tough, competitive market out there in the digital world. There’s an overwhelming amount of content, and just not enough hours in the day to view it all. Worse, our attention spans seem to get shorter with every passing day.

Given these challenges, how does a savvy...

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Keeping the Money Rolling In

 

How to Extend the Life of Your Fundraising Event and Exceed Your Goal

In the nonprofit world, annual events are the Academy Awards of your fundraising efforts. Whether it’s a fashion show, (one of my favs!) an awards gala or a golf tournament, these are the big-ticket items...

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What’s Working Now on Facebook for Nonprofits
 

2017 Social Media Strategy Guide to Maximizing Engagement for Your Nonprofit

There are very few hard-and-fast rules for Facebook, but one has held true since it started in early 2004:

Facebook is always changing.

Why? Facebook’s primary purpose – beyond getting more...

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New Facebook Fundraising Tools, Part 2: How You Can Turn Your Nonprofit Facebook Page into a Fundraising Engine
 

Facebook’s dominance in social media hit another milestone in late June when the platform reached (and then quickly surpassed) 2 billion monthly active users, meaning that one out of every four people on the planet has a Facebook account they are regularly using.

Now,...

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Your Facebook Donate Button, Part 1: How You Can Turn Your Nonprofit Facebook Page into a Fundraising Engine
 

Here’s an awe-inspiring number: 1.86 billion.

That’s the number of active monthly Facebook users. It’s a population larger than the biggest country in the world, China, and six times the population of the United States. About two-thirds of them (1.23 billion) are ...

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