WE WORK WITH NONPROFITS
We help them get extraordinary results with digital marketing and communications.
Our approach is fueled by strategy and an intense determination to drive results.
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BOOK A MARKETING CONSULTATION CALL
WHAT WE DO:
We Define Your STRATEGY
Taking you from a place of uncertainty to knowing exactly what you want to achieve and how we're going to do it together
We Create The STRUCTURE
To quickly and expertly implement the strategies.
This is key to making marketing happen at the highest level, and it's where most organizations fall short.
It includes a communication framework that optimizes team workflows with a system that makes it easy for everyone to follow.
We Deliver Results Guaranteed!
This is where we shine, and it's because we're laser focused. We keep our eyes on what's working and what's not, and we take action quickly to continually improve results.
OUR PROVEN SSR MARKETING TEAM METHOD
Your nonprofit gets outstanding results
(radical ROI on your marketing investment shown in monthly reports)
We do it again and again every month
(providing you with consistency and building your marketing momentum)
We make it easy
(because we do it all for you)
And highly effective
(because we’re experts at it and laser focused)
HOW WE DO IT:
We create and manage all digital communications
WEBSITE LINKS / LANDING PAGES
We manage digital communication outreach
We manage social media
Using our signature SSR Marketing Team Method we create marketing momentum that delivers radical returns on your investment.
And, we do all the heavy lifting for you so you don’t get bogged down with the drama of….
- How do I do it?
- When will I have time to do it?
- What if it doesn’t work?
You get an expert team of marketing strategists, writers, designers, and social media specialists
working as an extension of your nonprofit team to get the job done.
It’s a beautiful thing when we all come together and make digital marketing and communications a driving force in moving your mission forward.
Marketing is what we love to do, and we do it well.
We’ll dive into the details, review your application and reach out to schedule a zoom call so you can decide if what you need and what we do are a perfect fit. If so, we’ll get to work for you!
Facebook and Instagram Digital Advertising (Paid Ads)
People who want and need to know about your nonprofit spend A LOT of time on Facebook and Instagram.
We help you capture their attention with strategic targeting and placement of digital ads.
- They increase awareness about your cause.
- They get people on your email list.
- They get people to donate.
- They get people to volunteer.
Our digital ad experts strategically develop, design and deploy targeted social media ads on Facebook and Instagram.
- We monitor and manage the ads daily.
- We make adjustments to ensure they provide the best results.
- We provide performance and insight reports so you can make informed decisions.
Interested in learning more? Send us an email letting us know.
Google Ad Grant Management
Google Ad Grants provide nonprofits with a monthly $10K advertising budget free of charge.
This is huge!
The ads can increase visibility for your cause, boost traffic to your site, and drive more donations, volunteers and advocates.
But only if your ads are managed and monitored to perform well each and every day. This takes time, knowledge, and skill.
Our Google Ad Grant Manager is an expert at it.
The results our nonprofit clients experience are top notch - far beyond the average results most nonprofits achieve.
We’d be happy to show you.
And we’d be happy to help you get the absolute most out of your Google Ad Grant.
Here’s what we do:
- We develop the ad campaigns with extensive keyword research. (average 20+)
- We develop the ads. (average 100+)
- We monitor the performance of the ads every day.
- We make adjustments to the ads to ensure high performance.
- We track performance, provide insights and monthly reports that show the results of your ads.
Carol Dykes, CEO United Way of Northern Arizona
“Without worry, weekly emails are sent to our actively engaged list of donors and supporters and year-over-year we have seen increased open rates AND an increase in donations when we run email fundraising campaigns too!”
Armando Bernasconi, CEO Quality Connections
“With one single list building strategy that Cindy May Marketing developed for us our conversion rate increased to 39%!”
(average conversion rate was 9.21%)
Liz McGinlay, Development Director Museum of Northern Arizona
“With support from the Cindy May Marketing team email is now our #1 engagement tool. It’s what drives the majority of our traffic to exhibitions and virtual events.”
Rommy Sekhon, Development Director, Housing Solutions of Northern Arizona
“Working with Cindy and her team helped us get more support than ever before through an end-of-year email fundraising campaign that was creative and fun to develop.”
Debbie DiCarlo, CEO, Cancer Support Community Arizona
“Cindy and Team, I cannot thank you enough for your professional, fast, and innovative approach to the needs of Cancer Support Community Arizona. As a new nonprofit in the Northern Arizona region, you helped us develop our story and share our impact authentically through an amazing list building campaign that helped us reach so many people in need. This allowed us to do what we do best- provide the services that ensures no one faces cancer alone! I am grateful for your partnership as our digital marketing and communications gurus.”
Richard Bowen, President / CEO, Economic Collaborative of Northern Arizona
“While there are many nonprofit marketing and communications professionals to choose from Cindy May is clearly one of the strongest, most talented, and more importantly, effective communications professionals out there. With the deluge of messages and information in the modern digital landscape it is a challenge to break through. Cindy has an incredible gift for crafting messages and developing relationship marketing strategies that reach and motivate the intended audience and market segment. Cindy has helped us to develop highly successful communication tools and relationship building opportunities that are allowing us to meet our mission. Let me encourage you to consider working with Cindy and her team if you want to make your marketing and communication outreach more effective and successful."
David Hirsch, President and CEO, Goodwill Industries of Northern Arizona
“Since working with Cindy May, we have noticed increased community recognition, support, knowledge and understanding of Goodwill, which is vital to our organization and mission. Cindy helped us truly connect with individuals so that they embraced what we have to offer and with that confidence, we’re able to do our best work. Plus, we’ve also experienced a noticeable improvement in customer traffic to our retail locations too!”
Carol Curtis, Director, Coconino County Career Center
“The way Cindy pulls together all the components of a marketing and communications campaign is amazing! She helped us catapult above the crowd in a way that was honest, sincere and compelling to our target audience. We have been noticed at local, statewide and national levels. I’d highly recommend using Cindy if you want your communications to get noticed and make an impact.”
Steve Peru, Manager, Coconino County
“The way Cindy and her team develop the content and the stories that reflect the impact we are making always amazes me. With her support, the communication outreach we do just through email has brought more awareness and support of our programs and services than ever before. In today’s world having a digital communications plan in place is crucial. With Cindy’s support you can be sure it’s going to be highly effective and well worth the investment.”
Annette Zinky, Vice President, NACET
“Working with Cindy and her team has been a fantastic experience. Cindy's vision and holistic approach to developing communications that reflect the value and impact of what we offer was amazing. She has helped us make great strides in refining our communications and connecting with the right people who value what we have to offer.”
Annet Ruiter, Chief Mission Officer Cancer Support Community Arizona
“Cindy May and her team have brought structure and consistency to our communication program. As a small non-profit, it’s easy for us to get bogged down and not prioritize email and social media communication with our stakeholders. Cindy and her team have ‘forced’ us to plan and be strategic about our communications. I can rest assured that no matter what fire I am putting out, our stakeholders will be receiving professional communication about the important work we are doing. As an added bonus, our open rates are consistently in the high 30% to low 40% now, and our social media engagement has increased significantly as well.”