SO NICE TO MEET YOU
Meet Our Leadership Team
Cindy May, Digital CEO
For more than two decades I have worked with nonprofits and it’s because I believe they are essential to humanity, and I want to be a part of that goodness in the world.
I’ve dedicated my entire career to serving nonprofits.
I have donated, volunteered, served on marketing committees, been on dozens of boards as an executive committee member and board chair. I’ve emceed events and have raised millions of dollars for nonprofits.
But my superpower is digital marketing.
I love it and I do it with passion, purpose and intention each and every day, and here’s why.
Digital marketing and communications helps nonprofits make the greatest impact possible.
With a website, social media channels, and email list the smallest nonprofit can connect with as many people as the biggest nonprofit in the online world.
That’s marketing empowerment.
Sure, it takes time, talent and marketing smarts but that’s the reason I’ve gathered a team of experts alongside me to make that happen.
We are dedicated and determined to delivering extraordinary results, and our approach is fueled by strategy.
We love what we do, and we do it well.
My promise to myself, my team and my clients is always to do my best, because the work we do is incredibly important.
Breece Callahan, Digital Marketing Manager
(Social Media and Fundraising Certified)
They say my generation (GEN-Z), is the first never to know the world without the internet.
It’s true, I’m ever-connected, know how to multitask on many screens and am active on social media pretty much every day.
Because of that however, I can say with confidence I know how to figure things out. It’s kind of my superpower.
And in the online world, that takes lots of clicking around.
The fact that I get to do it for organizations that are making the world a better place in my role as the Digital Marketing Manager for Cindy May Marketing, inspires me to do it more and even better than I’ve done it before.
My aim is to make every social media post, reel, story or digital ad, go viral.
It’s happened a few times and no doubt it will happen a few times more.
I do it all knowing the digital drive I have to make a difference for the nonprofits we serve is vital.
With every click, view, and comment their good work is being noticed.
I can direct dollars towards their cause with an awesome digital ad campaign.
I can help those in need of life-altering services and support connect with an organization with a tap on their phone.
It’s more than marketing that we do. We’re helping to make the world a little better through each nonprofit we work with.
That makes me happy, and ready to get to work each day.
April Gavin, Digital Business Manager
As a former journalist, I know your nonprofit has many, many wonderful stories to share. These narratives can play a huge role in gaining the support you need to continue changing the world.
It’s thrilling when I can help a nonprofit identify and share their stories in a way that is emotionally compelling and powerful - but never exploitative of the clients or cause being served.
The missions of nonprofits inspire me, every single day. The range of work being done, and how people come together for the common good, is astonishing.
And while I’m a pretty good researcher, strategist, and writer, it’s my enthusiasm for your cause that’s my “superpower.”
I’m fortunate to be part of the Cindy May Marketing team that works to elevate a wide variety of nonprofits, which makes every day a different adventure.
Through digital marketing, we’ve put a spotlight on organizations that provide basic needs in times of crisis; launched programs to help save both domestic animals and endangered species; promoted community theater and symphony orchestras.
Our job is to help the helpers, to lift up organizations so they can lift up their clients, and to bring people together to rally around a cause.
It would be my honor to help generate that support for your nonprofit.
Cindy's Community Involvement
"I've been honored, inspired and enriched by serving and learning through participation on these boards and educational programs."
Carol Dykes, CEO United Way of Northern Arizona
“Without worry, weekly emails are sent to our actively engaged list of donors and supporters and year-over-year we have seen increased open rates AND an increase in donations when we run email fundraising campaigns too!”
Armando Bernasconi, CEO Quality Connections
“With one single list building strategy that Cindy May Marketing developed for us our conversion rate increased to 39%!”
(average conversion rate was 9.21%)
Liz McGinlay, Development Director Museum of Northern Arizona
“With support from the Cindy May Marketing team email is now our #1 engagement tool. It’s what drives the majority of our traffic to exhibitions and virtual events.”
Rommy Sekhon, Development Director, Housing Solutions of Northern Arizona
“Working with Cindy and her team helped us get more support than ever before through an end-of-year email fundraising campaign that was creative and fun to develop.”
Debbie DiCarlo, CEO, Cancer Support Community Arizona
“Cindy and Team, I cannot thank you enough for your professional, fast, and innovative approach to the needs of Cancer Support Community Arizona. As a new nonprofit in the Northern Arizona region, you helped us develop our story and share our impact authentically through an amazing list building campaign that helped us reach so many people in need. This allowed us to do what we do best- provide the services that ensures no one faces cancer alone! I am grateful for your partnership as our digital marketing and communications gurus.”
Richard Bowen, President / CEO, Economic Collaborative of Northern Arizona
“While there are many nonprofit marketing and communications professionals to choose from Cindy May is clearly one of the strongest, most talented, and more importantly, effective communications professionals out there. With the deluge of messages and information in the modern digital landscape it is a challenge to break through. Cindy has an incredible gift for crafting messages and developing relationship marketing strategies that reach and motivate the intended audience and market segment. Cindy has helped us to develop highly successful communication tools and relationship building opportunities that are allowing us to meet our mission. Let me encourage you to consider working with Cindy and her team if you want to make your marketing and communication outreach more effective and successful."
David Hirsch, President and CEO, Goodwill Industries of Northern Arizona
“Since working with Cindy May, we have noticed increased community recognition, support, knowledge and understanding of Goodwill, which is vital to our organization and mission. Cindy helped us truly connect with individuals so that they embraced what we have to offer and with that confidence, we’re able to do our best work. Plus, we’ve also experienced a noticeable improvement in customer traffic to our retail locations too!”
Carol Curtis, Director, Coconino County Career Center
“The way Cindy pulls together all the components of a marketing and communications campaign is amazing! She helped us catapult above the crowd in a way that was honest, sincere and compelling to our target audience. We have been noticed at local, statewide and national levels. I’d highly recommend using Cindy if you want your communications to get noticed and make an impact.”
Steve Peru, Manager, Coconino County
“The way Cindy and her team develop the content and the stories that reflect the impact we are making always amazes me. With her support, the communication outreach we do just through email has brought more awareness and support of our programs and services than ever before. In today’s world having a digital communications plan in place is crucial. With Cindy’s support you can be sure it’s going to be highly effective and well worth the investment.”
Annette Zinky, Vice President, NACET
“Working with Cindy and her team has been a fantastic experience. Cindy's vision and holistic approach to developing communications that reflect the value and impact of what we offer was amazing. She has helped us make great strides in refining our communications and connecting with the right people who value what we have to offer.”
Annet Ruiter, Chief Mission Officer Cancer Support Community Arizona
“Cindy May and her team have brought structure and consistency to our communication program. As a small non-profit, it’s easy for us to get bogged down and not prioritize email and social media communication with our stakeholders. Cindy and her team have ‘forced’ us to plan and be strategic about our communications. I can rest assured that no matter what fire I am putting out, our stakeholders will be receiving professional communication about the important work we are doing. As an added bonus, our open rates are consistently in the high 30% to low 40% now, and our social media engagement has increased significantly as well.”