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Nonprofit Email Communications Made Easy and Effective

Increase Awareness - Build Relationships - Attract & Retain Donors using email!

#142: Why Video Is Important to Your Emails

 

Video may have killed the radio star, but it will bring new life to your emails.*

It’s estimated that this year, online videos will make up more than 82% of all internet traffic. That’s 15 times higher than it was in 2017! And, multiple studies and surveys show that people...

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#141: Reset Your Marketing Mindset for 2022

Inspiration - it’s the fuel of nonprofits. It’s what makes people work harder and more creatively. It is the well that we draw on when the problems seem too big, too complicated and we are too tired. 

And for the nonprofit leader there are hundreds - if not thousands - of books,...

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#140: 9 Tips to Get Your Emails Opened

Is email dead? No.

Is it still a good way of connecting with your nonprofit’s supporters and driving everything from event attendance to donations? Absolutely.

Will it be a little harder in 2022? Unfortunately, yes.

It’s not so much that emails won’t be a viable option this...

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#139: A New Year Story to Inspire You

Happy 2022!

For the New Year, I’d like to share a story that I hope will inspire you. It’s one that is very familiar to me, because it’s the story of why I began this company and the events that led me to focus on the work on nonprofits. 

This isn’t a vanity podcast....

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#138: Make 2022 Your Data-Driven Year

When I’m advising my nonprofit clients, I warn them to stick to the stories when communicating their mission and why they need and deserve support. Stories are what engage, provoke and prompt people to action. 

Without proper context, however, data is dull, metrics are meaningless,...

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#137: 3 Tips to Build on Your Giving Tuesday Success

While #GivingTuesday might be over for another year as an event, the journey with the people who gave to you on November 30 is just starting. 

These are the people who probably received dozens of #GivingTuesday appeals from a variety of causes that day, but they chose YOU to honor with...

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#136: Get to Know Your Donors

Often nonprofits fall into two camps in terms of how they perceive their donors. 

On the one hand is the “us versus them” prism, where your donor seems like a fickle source of support. It’s almost like your communications to them disappear into a black box, and you...

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#135: Your 2021 Giving Tuesday Subject Line Recipe

It’s crunch time for #GivingTuesday, so this is a quick podcast on one important aspect of your email campaign for this international day of giving - your email subject lines.

Fortunately, the general rules of writing a good subject line apply to Giving Tuesday as well. Things like...

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#134: Seeking Out New Partnerships for Your Nonprofit

Your organization is not required to save the world by itself.

In fact, nonprofits are uniquely qualified to seek out partnerships that will further their programs, or help them launch new ones. It’s almost part of the DNA of charitable groups to seek out collaborations, and that’s...

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#133: Getting Real with IG Reels

Looking to get more followers on Instagram? Then it’s time to get real with reels, those 15 to 30-second multi-clip videos that bring your nonprofit to life and make it oh-so-discoverable on the social media app.

Cindy May Marketing’s social media guru, Breece May, walks you through...

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#132: What To Do When Marketing Gets Hard

Are there times when marketing just feels like a grind? 

If you feel a weariness when planning your next e-communication, social media calendar or website update, it might be an indicator that something’s off. 

Maybe you are worried that your marketing efforts aren’t making...

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#131: 12 Tips to Better Nonprofit Emails

Study after study shows that the return on investment for email marketing is high, and the reasons why are pretty self-evident. 

The cost associated with sending mass emails to your subscribers runs from free to not terribly expensive, depending on the size or your email list and the...

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