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#127: 9 Things to Do Now for #GivingTuesday Success

Fall began this week and that can only mean one thing - it’s time to plan for #GivingTuesday.

This international day of giving, the Tuesday after Thanksgiving is always an impressive day for nonprofit organizations.

In just a few short years, #GivingTuesday has gone from a random hashtag...

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#126: What Your Nonprofit Loses When You Ignore Marketing

People who work in the nonprofit space are acutely aware that everything they do - or fail to do - can have an impact on their ability to fulfill their organization’s mission. 

Those in a leadership position, Executive Directors or CEOs, have an added responsibility. They must ensure...

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4 Tips to Make Your Emails Easy to Read

Coming up with good content is only half the story when you are trying to create an email that generates awareness, engagement and support. You also need to make sure that your email is designed to be impactful and easy-to-read. 

Here’s a handful of tips on how you can accomplish this...

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#125: Should You Avoid Marketing on These Days?

There are certain days when you might just look at the calendar and think: “Nope, that won’t be a good day to send an email or do a social media post.” 

Maybe it’s a holiday and you think your message will just get lost in the crowd. Maybe it’s the anniversary...

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Simple Ways to Tell Your Nonprofit's Stories

I sometimes worry that nonprofits shy away from one of the most powerful tools they have to promote their cause: storytelling.

Some of this hesitancy comes from worrying that sharing a client's story is exploitative or violates their privacy. That's a legitimate, but often misplaced, concern.

In...

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Your Nonprofit’s 4 Email Types

Would you be surprised if I told you there was more than one type of email that your organization should be using? The type you pick can help you build support by getting the right message to the right people at the right time.

But they are about more than who you are writing to. Mostly, they are...

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#124: The 3 Ways Your Nonprofit Communicates

There are three distinct ways your nonprofit communicates with the world. 

The first one you have total control over - it’s your public face that you show in your collaterals, your social media posts, your e-communications, your website and anything you create and release for public...

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How to Re-engage Your Email Subscribers

Can you relate to this knot-in-the-stomach moment?

You look at the open and click-through rates of your last few email blasts and the numbers are down. Fewer people are opening your communications and you aren't sure how to get those people back.

It’s probably time for a re-engagement plan....

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How to Make Your CTA Buttons More 'Clickable'

Call to Action buttons take up only a tiny piece of real estate on your email communications or website, but they can be key to getting your audiences to donate, volunteer, or otherwise support your cause.

Here are a bundle of ways to make your CTA buttons more "clickable"  and drive up...

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Good Content: The Little Black Dress of Your Marketing

Good content is the little black dress (or awesome flattering jeans) of your nonprofit’s marketing efforts. It looks good anywhere and everywhere. 

And just the way you’d switch out accessories to make your outfit go from day to night, you can modify good content so it can be...

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#123: 5 Ways To Draw People To Your Cause

Engagement is the marketing version of the Holy Grail for nonprofits. Its goal: to get people to notice you, interact with you, and, ultimately, support you.

It’s what all organizations want, but with more than 1.5 million nonprofits in the U.S. alone, there’s a lot of competition...

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Is Your E-Newsletter Doing Its Job?

Is your e-newsletter doing its job?

How you answer these three questions will let you know:

  • Are you considered an authority when it comes to your mission?
  • Do your supporters and those you serve trust you?
  • Have your email open and click-through rates increased?

If you can answer "yes" to all of...

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