Have you ever felt like you aren’t on the same page as the people you are creating marketing collaterals for? You spend time and effort creating a brochure or webpage or advertisement only to hear: “That’s not quite what we were looking for?”
That’s where a “creative brief” comes in, a two page (at most) document that can serve as your North Star as you develop collaterals or digital marketing campaigns and ensure that...
What the heck is content anyway?
This comes up a lot when I work with my nonprofit clients as we create their marketing strategy. Often it’s because they think content is only one thing - the written prose used in their blogs, e-communications or social media posts.
But content is so much more. At its most basic, it’s anything that you create in any format that educates, informs or inspires people about your nonprofit.
This episode goes into what content is and my...
On this very special day when we celebrate the great civil rights leader, the Reverend Dr. Martin Luther King Jr., I wanted to talk about how much Dr. King’s work has to show us about how we communicate our mission and our vision as organizations that are looking to change the world and make it a better place.
As the cartoonist and blogger Hugh MacLeod once noted, selling on item on TV via advertising is marketing, but so is the “I Have a Dream” speech. And there...
In the nonprofit marketing world, content is king. It's what emotionally connects your cause to your audience, helping you retain current supporters - and find new ones.
And content creation has amazing ROI - it’s something that you (or a talented volunteer) can develop at little to no cost, other than the time you take to do it.
Today’s episode covers three key aspects of your nonprofit's content:
Plus my guide to creating 'freemiums' to help build your email list. Grab it here for free!
Things have changed and you might be surprised. Watch my quick marketing tip video hear the latest.