Nonprofit Email Communications Made Easy and Effective
Increase Awareness - Build Relationships - Attract & Retain Donors using email!
You had a marketing plan.
You did all the necessary groundwork to raise the awareness and support your nonprofit needs. You identified objectives, decided on strategies, and put the whole strategic plan into motion.
But despite all that work, you find you are still falling short of your goals....
Coming up with good content is only half the story when you are trying to create an email that generates awareness, engagement and support. You also need to make sure that your email is designed to be impactful and easy-to-read.
Here’s a handful of tips on how you can accomplish this...
Engagement is the marketing version of the Holy Grail for nonprofits. Its goal: to get people to notice you, interact with you, and, ultimately, support you.
It’s what all organizations want, but with more than 1.5 million nonprofits in the U.S. alone, there’s a lot of competition...
What can a former flutist in “The President’s Own” United States Marine Band teach you about effective and persuasive writing?
Quite a lot, as it happens, and in this “Marketer on a Mission” podcast, Kathy Widenhouse shares with Cindy her insights on ways to create...
Have you ever felt like you aren’t on the same page as the people you are creating marketing collaterals for? You spend time and effort creating a brochure or webpage or advertisement only to hear: “That’s not quite what we were looking for?”
Frustrating, right?
...
What the heck is content anyway?
This comes up a lot when I work with my nonprofit clients as we create their marketing strategy. Often it’s because they think content is only one thing - the written prose used in their blogs, e-communications or social media posts.
But content is so much...
On this very special day when we celebrate the great civil rights leader, the Reverend Dr. Martin Luther King Jr., I wanted to talk about how much Dr. King’s work has to show us about how we communicate our mission and our vision as organizations that are looking to change the world...
In the nonprofit marketing world, content is king. It's what emotionally connects your cause to your audience, helping you retain current supporters - and find new ones.
And content creation has amazing ROI - it’s something that you (or a talented volunteer) can develop at...
Plus my guide to creating 'freemiums' to help build your email list. Grab it here for free!
Things have changed and you might be surprised. Watch my quick marketing tip video hear the latest.
