Nonprofit Email Communications Made Easy and Effective

We’ve talked in previous blog posts about how important it is to track your nonprofit marketing metrics. You know the difference between vital metrics and vanity metrics. But all the data in the world doesn’t matter if you don’t know what to do with it — or, worse yet, if...

Marketing/Communication is hard enough. Finding the right people to tackle those objectives and goals that fall on that MarCom Team? Sometimes it feels almost impossible.

Fortunately there are resources available to evaluate the skills of prospective team members - not in terms of right or wrong,...

There are certain days when you might just look at the calendar and think: “Nope, that won’t be a good day to send an email or do a social media post.” 

Maybe it’s a holiday and you think your message will just get lost in the crowd. Maybe it’s the anniversary...

There are three distinct ways your nonprofit communicates with the world. 

The first one you have total control over - it’s your public face that you show in your collaterals, your social media posts, your e-communications, your website and anything you create and release for public...

Engagement is the marketing version of the Holy Grail for nonprofits. Its goal: to get people to notice you, interact with you, and, ultimately, support you.

It’s what all organizations want, but with more than 1.5 million nonprofits in the U.S. alone, there’s a lot of competition...

Is your e-newsletter doing its job?

How you answer these three questions will let you know:

• Are you considered an authority when it comes to your mission?
• Do your supporters and those you serve trust you?
• Have your email open and click-through rates increased?

If you can answer "yes" to all of...

There are many circumstances when a nonprofit’s leadership has no problem with engaging outside help. Accountants, attorneys, even the facilitator for a board retreat - all are typically hired outside of the organization. 

But there is often resistance when an organization looks for...

As you fine-tune your end-of-year appeals, it’s worth thinking about the words that - when used judiciously - can inspire people to give to your cause. 

Below you’ll find a link to one of my most popular guides about the 20 or so words that are powerful and proven to...