BOOK A CALL

Nonprofit Email Communications Made Easy and Effective

Increase Awareness - Build Relationships - Attract & Retain Donors using email!

#125: Should You Avoid Marketing on These Days?

There are certain days when you might just look at the calendar and think: “Nope, that won’t be a good day to send an email or do a social media post.” 

Maybe it’s a holiday and you think your message will just get lost in the crowd. Maybe it’s the anniversary...

Continue Reading...
#124: The 3 Ways Your Nonprofit Communicates

There are three distinct ways your nonprofit communicates with the world. 

The first one you have total control over - it’s your public face that you show in your collaterals, your social media posts, your e-communications, your website and anything you create and release for public...

Continue Reading...
#123: 5 Ways To Draw People To Your Cause

Engagement is the marketing version of the Holy Grail for nonprofits. Its goal: to get people to notice you, interact with you, and, ultimately, support you.

It’s what all organizations want, but with more than 1.5 million nonprofits in the U.S. alone, there’s a lot of competition...

Continue Reading...
Is Your E-Newsletter Doing Its Job?

Is your e-newsletter doing its job?

How you answer these three questions will let you know:

  • Are you considered an authority when it comes to your mission?
  • Do your supporters and those you serve trust you?
  • Have your email open and click-through rates increased?

If you can answer "yes" to all of...

Continue Reading...
#122: 5 Reasons Why Your Nonprofit Needs Marketing Help

There are many circumstances when a nonprofit’s leadership has no problem with engaging outside help. Accountants, attorneys, even the facilitator for a board retreat - all are typically hired outside of the organization. 

But there is often resistance when an organization looks for...

Continue Reading...
#109: 7 Words That Inspire Giving This Year

As you fine-tune your end-of-year appeals, it’s worth thinking about the words that - when used judiciously - can inspire people to give to your cause. 

Below you’ll find a link to one of my most popular guides about the 20 or so words that are powerful and proven to...

Continue Reading...