[New Podcast] VidMob Gives and the Power of (Short) Nonprofit Videos. Listen Now>>>

 


Welcome To The Place Where  
Nonprofit Marketing Is Made Easy


Here you'll find tips, tools, and inspiring examples to power your nonprofit's marketing efforts and generate the awareness and support you need to fulfill your mission.

 

 

 

#117: VidMob Gives and the Power of (Short) Nonprofit Videos

If a picture is worth 1,000 words, how much is a video - even a short one - worth? 10,000 words? 100,000? A million? 

Video is the ultimate storytelling device, says Burr Purnell, the Director of Social Good at VidMob Gives, and using it gives nonprofits an easy, fast, and affordable way to amplify their message to the world. 

VidMob helps brands create digital video ads with expert teams. But for every 20 or so videos it produces for commercial clients, it also provides a free...

Continue Reading...

#114: New Digital Strategies for 2021

The New Year is our cue to take up different things, try the unknown, expand who we are. 

That same adventurous spirit should be part of our nonprofit marketing efforts as well. Marketing keeps evolving and we need to be willing to investigate new methods and avenues to keep up with it. 

The good news is that, if nothing else, 2020 taught us that we can shift and change pretty quickly, particularly in how we use digital marketing. 

This episode is all about exploring ideas you...

Continue Reading...

#108: Marketer on a Mission: Anne Stefanyk of Kanopi Studios -- Top 10 Performance Tips for Your Nonprofit’s Website

You’d never buy a house and neglect to do the maintenance, right? 

Website agency founder and CEO Anne Stefanyk of Kanopi Studios, this week’s Marketer on a Mission, says you should treat your nonprofit’s website the same way. 

You’ve spent a lot of time and money creating that online presence and it should last you at least 10 years, she says, as long as you do the maintenance.

Or, to put it another way, the launch of your website isn’t the end of the...

Continue Reading...

#101: Getting ‘Geeky’ with Google Analytics

Technology and information are wonderful things, but sometimes it’s easy to get lost in all the data.

That’s particularly true when we are trying to measure the success of our marketing efforts.

Take all the metrics that go into a Google Analytics Report. There’s hundreds of them and you can get lost and overwhelmed in all the numbers. 

But there is a way to narrow down the data, and find the right stats to help you make your website better and more welcoming. 

In...

Continue Reading...

#99: New Donor Digital Marketing Funnel

In this extraordinary time, with all the extra effort it now takes to stay connected with the people we already know, it might be tempting to only focus on current donors instead of looking for new ones. 

It’s understandable. The stats tell us it takes more effort and expense to acquire new donors than to retain the people already sold on our cause. But finding and cultivating new supporters is essential - especially now when the churn rate of your active donors might be higher...

Continue Reading...

#98: What To Do Before, During & After Your Facebook Live

Live interactive video is simply part of the world we live in right now. For most - if not all - of us, it’s the main way we are connecting on both a personal and professional level. Just how many Zoom calls were you on this week? :-)

Which probably means that you’ve become a lot more comfortable with being on camera and live. So why not turn this new-found confidence into another way to get the word out about your nonprofit.

Today’s episode is all about best practices you...

Continue Reading...

#97: Your Nonprofit Marketing Funnel Fix

When you have a special campaign - either to raise funds, promote an event, recruit volunteers, or get others to advocate on your behalf - you’ll have several ways you get the word out. Maybe it’s an email or a social media post. And that will often involve driving folks to your website, hopefully to a dedicated landing page that has more information. 

I say “hopefully” because in the past I’ve had clients that just added the info about the latest campaign...

Continue Reading...

#96: Top 10 Social Media Posting Tips for Your Nonprofit

Let’s face it: for most of us responsible for social media content, it can sometimes feel like we’re on a hamster wheel. I think this is particularly true if you’re planning out a week or two weeks or even a month of posts. 

You have messaging, you absolutely believe in your cause, but how do you keep it engaging when it feels you are saying the same thing over-and-over-and-over again? How do you keep yourself engaged, much less your target audience? 

This podcast...

Continue Reading...

#95: Marketer on a Mission: Google AdGrant Expert Steven Aguiar

So your nonprofit got itself a Google AdsGrant. Good for you! 

Now the real work begins. 

That’s the word from Steven Aguiar, founder of Good Goes Further and this week’s Marketer on a Mission interviewee. Steven helps nonprofits create and execute plans for digital growth using the expertise he gained while transforming marketing at MTV, The FADER, and the Players’ Tribune.

During our interview, he talks about how Google AdGrants Work and how nonprofits can...

Continue Reading...

#93: How To Mobile Optimize Your Nonprofit’s Marketing

Once upon a time, “mobile-friendly” just meant one thing: making sure your website and emails were on templates that were responsive so that they looked as good on a smartphone as they did on your desk or laptop.

But, really, it’s so much more. 

With more than half of all Internet users accessing websites, emails and more through their phones, it’s also about making sure your content is tight and easy to consume. That means text that’s easy to read and...

Continue Reading...
1 2 3 4
Close

Checklist + Samples to make sure your donation page has all the essential elements needed to convert and collect donations!