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Welcome To The Place Where  
Nonprofit Marketing Is Made Easy


Here you'll find tips, tools, and inspiring examples to power your nonprofit's marketing efforts and generate the awareness and support you need to fulfill your mission.

 

 

 

#101: Getting ‘Geeky’ with Google Analytics

Technology and information are wonderful things, but sometimes it’s easy to get lost in all the data.

That’s particularly true when we are trying to measure the success of our marketing efforts.

Take all the metrics that go into a Google Analytics Report. There’s hundreds of them and you can get lost and overwhelmed in all the numbers. 

But there is a way to narrow down the data, and find the right stats to help you make your website better and more welcoming. 

In...

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#99: New Donor Digital Marketing Funnel

In this extraordinary time, with all the extra effort it now takes to stay connected with the people we already know, it might be tempting to only focus on current donors instead of looking for new ones. 

It’s understandable. The stats tell us it takes more effort and expense to acquire new donors than to retain the people already sold on our cause. But finding and cultivating new supporters is essential - especially now when the churn rate of your active donors might be higher...

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#98: What To Do Before, During & After Your Facebook Live

Live interactive video is simply part of the world we live in right now. For most - if not all - of us, it’s the main way we are connecting on both a personal and professional level. Just how many Zoom calls were you on this week? :-)

Which probably means that you’ve become a lot more comfortable with being on camera and live. So why not turn this new-found confidence into another way to get the word out about your nonprofit.

Today’s episode is all about best practices you...

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#97: Your Nonprofit Marketing Funnel Fix

When you have a special campaign - either to raise funds, promote an event, recruit volunteers, or get others to advocate on your behalf - you’ll have several ways you get the word out. Maybe it’s an email or a social media post. And that will often involve driving folks to your website, hopefully to a dedicated landing page that has more information. 

I say “hopefully” because in the past I’ve had clients that just added the info about the latest campaign...

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#96: Top 10 Social Media Posting Tips for Your Nonprofit

Let’s face it: for most of us responsible for social media content, it can sometimes feel like we’re on a hamster wheel. I think this is particularly true if you’re planning out a week or two weeks or even a month of posts. 

You have messaging, you absolutely believe in your cause, but how do you keep it engaging when it feels you are saying the same thing over-and-over-and-over again? How do you keep yourself engaged, much less your target audience? 

This podcast...

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#95: Marketer on a Mission: Google AdGrant Expert Steven Aguiar

So your nonprofit got itself a Google AdsGrant. Good for you! 

Now the real work begins. 

That’s the word from Steven Aguiar, founder of Good Goes Further and this week’s Marketer on a Mission interviewee. Steven helps nonprofits create and execute plans for digital growth using the expertise he gained while transforming marketing at MTV, The FADER, and the Players’ Tribune.

During our interview, he talks about how Google AdGrants Work and how nonprofits can...

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#93: How To Mobile Optimize Your Nonprofit’s Marketing

Once upon a time, “mobile-friendly” just meant one thing: making sure your website and emails were on templates that were responsive so that they looked as good on a smartphone as they did on your desk or laptop.

But, really, it’s so much more. 

With more than half of all Internet users accessing websites, emails and more through their phones, it’s also about making sure your content is tight and easy to consume. That means text that’s easy to read and...

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#86: Marketer on a Mission: Liz Willits of Aweber

To paraphrase the old Virginia Slims campaign, email has come a long way, baby. 

Gone are the days of sending a generic email blast to everyone on your list, just because you had their email address. 

From personalization to automation to segmentation, each technological advance of an email platform like Aweber, Constant Contact, MailChimp, and the like means that you can target your emails and make sure that the right message gets to the right people at the right time. 

And...

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#85: Nonprofit Marketing after COVID-19

For two months now, we’ve focused on topics to help nonprofits deal with the challenges of the coronavirus, with an eye on coming out stronger on the other side of this pandemic. And in the spirit of emerging with more confidence in marketing our missions, I wanted to take a small dive into the M+R Benchmark Report. 

Because this report, released just a couple of weeks ago, is telling me that the steps we have taken during the era of COVID-19 are actually what we might want to be...

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#74: Why Instagram Is Worth Your Nonprofit’s Time

Are you using Instagram as part of your regular social media outreach for your nonprofit? And if so,  is it a once-in-a-while thing, or a big part of your social media strategy for 2020? Or have you not taken the IG leap at all? 

Wherever you are on your Instagram journey, this podcast talks about why you should take the IG plunge - or the recent trends and strategies you might not be aware of even if you are a dedicated Instagramer. 

Here are the highlights:

  • [9:40]: Is...
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