Once upon a time, “mobile-friendly” just meant one thing: making sure your website and emails were on templates that were responsive so that they looked as good on a smartphone as they did on your desk or laptop.
But, really, it’s so much more.
With more than half of all Internet users accessing websites, emails and more through their phones, it’s also about making sure your content is tight and easy to consume. That means text that’s easy to read and...
To paraphrase the old Virginia Slims campaign, email has come a long way, baby.
Gone are the days of sending a generic email blast to everyone on your list, just because you had their email address.
From personalization to automation to segmentation, each technological advance of an email platform like Aweber, Constant Contact, MailChimp, and the like means that you can target your emails and make sure that the right message gets to the right people at the right time.
For two months now, we’ve focused on topics to help nonprofits deal with the challenges of the coronavirus, with an eye on coming out stronger on the other side of this pandemic. And in the spirit of emerging with more confidence in marketing our missions, I wanted to take a small dive into the M+R Benchmark Report.
Because this report, released just a couple of weeks ago, is telling me that the steps we have taken during the era of COVID-19 are actually what we might want to be...
Are you using Instagram as part of your regular social media outreach for your nonprofit? And if so, is it a once-in-a-while thing, or a big part of your social media strategy for 2020? Or have you not taken the IG leap at all?
Wherever you are on your Instagram journey, this podcast talks about why you should take the IG plunge - or the recent trends and strategies you might not be aware of even if you are a dedicated Instagramer.
I suspect all of us in the nonprofit sector have asked ourselves this question at one time or another: are annual reports worth it? All the time researching and writing, coming up with an engaging way to share the highlights of the past year - and that nagging feeling that no one really reads them.
I believe annual reports still have value, but you might want to consider moving from a more traditional printed publication (even if “printing” for you is creating a PDF and...
As smart marketers, you know there are a lot of marketing options for your nonprofit to consider - for outreach, for advocacy and to engage supporters. Your job is to find what works best, is most efficient and delivers the best results.
It will always mean experimentation and evolving your approach. You’ll need to try and try again to find what works. But there are ways to minimize the risk, the time, and the sheer frustration as you discover what has the most impact for...
It’s no secret why digital marketing is so popular for nonprofits trying to build awareness and create connections. It’s faster, cheaper and easier than many aspects of traditional marketing and it shortens the time frame between someone becoming aware of your cause, learning more about it and ultimately supporting it.
But digital marketing is not just about having a website, an e-communication program and a Facebook page. It’s about creating that flow of...
The evidence shows that email communication is still a vital tool in your nonprofit’s strategy to raise awareness, retain donors and find new supporters.
To tap into the true potential for email marketing, you need to keep building your email list. It’s a question you should ask yourself - what could your nonprofit do if you had more people to contact?
There’s some right ways (and a couple of very wrong ones) to go about growing your contact list and in this...
You know how it is.
You ask a question, get an answer and then you know what to do.
That always makes things so much easier.
If you don’t ask, and don’t know exactly what to do, then it’s a bit of a guessing game.
Sometimes it works out, sometimes it doesn’t.
But…... what if you knew answers to questions about where and what you should be doing when it comes to marketing your mission.
That would be awesome, right?
Well guess what? Those questions...
For most nonprofits, fundraising efforts really gear up in Spring.
We’ve gotten through the end of the year, done our planning for the year to come, and are ready to shake off the winter doldrums like seedlings emerging from the soil. It’s spring and fundraisers are in full bloom everywhere.
And that’s part of the problem. There’s a LOT of flowers in the spring fundraising garden and it can be difficult to make sure that your particular blossom isn’t...