BOOK A CALL

Nonprofit Email Communications Made Easy and Effective

Increase Awareness - Build Relationships - Attract & Retain Donors using email!

When And How To Change Your Nonprofit Marketing Plan

You had a marketing plan.

You did all the necessary groundwork to raise the awareness and support your nonprofit needs. You identified objectives, decided on strategies, and put the whole strategic plan into motion.

But despite all that work, you find you are still falling short of your goals....

Continue Reading...
5 Signs You May Need Help With Your Nonprofit Marketing

We’ve talked in previous blog posts about how important it is to track your nonprofit marketing metrics. You know the difference between vital metrics and vanity metrics. But all the data in the world doesn’t matter if you don’t know what to do with it — or, worse yet, if...

Continue Reading...
3 Tools For Creating the Ideal Team

Marketing/Communication is hard enough. Finding the right people to tackle those objectives and goals that fall on that MarCom Team? Sometimes it feels almost impossible.

Fortunately there are resources available to evaluate the skills of prospective team members - not in terms of right or wrong,...

Continue Reading...
Nonprofit Marketing Metrics That Matter Most

How To Know When Your Nonprofit Marketing is Working

Today we venture into the world of marketing metrics.

As always, it is not enough to simply throw messages out into the wind and hope for the best. It is vital to take a step back and think about how you measure whether your messaging and your...

Continue Reading...
The 5 A’s of Nonprofit Delegation Best Practices

As we’ve discussed in previous blog posts, as the leader of a nonprofit organization, you can do anything, but you cannot do everything.

 

We know, however, that’s not going to stop you from trying.

Delegating is hard. It’s one of the hardest things to do as a leader of any...

Continue Reading...
How to Lead Your Marketing Team

As the Executive Director of your nonprofit organization, you’re going to grapple, often, with one singular fact:

You can do anything, but you cannot do everything.

Does that make sense?

By this I mean: you have the skills, the experience, and the tenacity to reach the position you’re...

Continue Reading...
How To Communicate The Value of Marketing To Your Board

You already know how important marketing is to the success of your nonprofit organization. It allows you to spread awareness of your message and mission, build a recognizable identity both online and offline, and above all, to raise funds for your cause by building sturdy, long-lasting...

Continue Reading...
How to Make Your CTA Buttons More 'Clickable'

Call to Action buttons take up only a tiny piece of real estate on your email communications or website, but they can be key to getting your audiences to donate, volunteer, or otherwise support your cause.

Here are a bundle of ways to make your CTA buttons more "clickable"  and drive up...

Continue Reading...
Is Your E-Newsletter Doing Its Job?

Is your e-newsletter doing its job?

How you answer these three questions will let you know:

  • Are you considered an authority when it comes to your mission?
  • Do your supporters and those you serve trust you?
  • Have your email open and click-through rates increased?

If you can answer "yes" to all of...

Continue Reading...
#117: VidMob Gives and the Power of (Short) Nonprofit Videos

If a picture is worth 1,000 words, how much is a video - even a short one - worth? 10,000 words? 100,000? A million? 

Video is the ultimate storytelling device, says Burr Purnell, the Director of Social Good at VidMob Gives, and using it gives nonprofits an easy, fast, and affordable way to...

Continue Reading...
#114: New Digital Strategies for 2021

The New Year is our cue to take up different things, try the unknown, expand who we are. 

That same adventurous spirit should be part of our nonprofit marketing efforts as well. Marketing keeps evolving and we need to be willing to investigate new methods and avenues to keep up with...

Continue Reading...
#108: Marketer on a Mission: Anne Stefanyk of Kanopi Studios -- Top 10 Performance Tips for Your Nonprofit’s Website

You’d never buy a house and neglect to do the maintenance, right? 

Website agency founder and CEO Anne Stefanyk of Kanopi Studios, this week’s Marketer on a Mission, says you should treat your nonprofit’s website the same way. 

You’ve spent a lot of time and...

Continue Reading...
1 2 3