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Welcome To The Place Where  
Nonprofit Marketing Is Made Easy


Here you'll find tips, tools, and inspiring examples to power your nonprofit's marketing efforts and generate the awareness and support you need to fulfill your mission.

 

 

 

#74: Why Instagram Is Worth Your Nonprofit’s Time

Are you using Instagram as part of your regular social media outreach for your nonprofit? And if so,  is it a once-in-a-while thing, or a big part of your social media strategy for 2020? Or have you not taken the IG leap at all? 

Wherever you are on your Instagram journey, this podcast talks about why you should take the IG plunge - or the recent trends and strategies you might not be aware of even if you are a dedicated Instagramer. 

Here are the highlights:

  • [9:40]: Is...
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#62: Create Captivating Annual Reports Digitally

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I suspect all of us in the nonprofit sector have asked ourselves this question at one time or another: are annual reports worth it? All the time researching and writing, coming up with an engaging way to share the highlights of the past year - and that nagging feeling that no one really reads them.

I believe annual reports still have value, but you might want to consider moving from a more traditional printed publication (even if “printing” for you is creating a PDF and...

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#51: The Data Driving Email-Based Fundraising

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As smart marketers, you know there are a lot of marketing options for your nonprofit to consider - for outreach, for advocacy and to engage supporters. Your job is to find what works best, is most efficient and delivers the best results. 

It will always mean experimentation and evolving your approach. You’ll need to try and try again to find what works. But there are ways to minimize the risk, the time, and the sheer frustration as you discover what has the most impact for...

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#32: THE No-Cost Marketing Funnel That Gets People To Give Sooner….Not Later

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It’s no secret why digital marketing is so popular for nonprofits trying to build awareness and create connections. It’s faster, cheaper and easier than many aspects of traditional marketing and it shortens the time frame between someone becoming aware of your cause, learning more about it and ultimately supporting it.

But digital marketing is not just about having a website, an e-communication program and a Facebook page. It’s about creating that flow of...

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#28: HOW do I build my nonprofits email list?

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The evidence shows that email communication is still a vital tool in your nonprofit’s strategy to raise awareness, retain donors and find new supporters.

To tap into the true potential for email marketing, you need to keep building your email list. It’s a question you should ask yourself - what could your nonprofit do if you had more people to contact?

There’s some right ways (and a couple of very wrong ones) to go about growing your contact list and in this...

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#19: 6,057 Donors Surveyed. What To Do To Increase Giving Based On What They Said.

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You know how it is.

You ask a question, get an answer and then you know what to do.

That always makes things so much easier.

If you don’t ask, and don’t know exactly what to do, then it’s a bit of a guessing game.

Sometimes it works out, sometimes it doesn’t.

But…... what if you knew answers to questions about where and what you should be doing when it comes to marketing your mission.

That would be awesome, right?

Well guess what? Those questions...

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Counting Down & Measuring Up: The Marketing Power of Fundraising Timers & Thermometers

For most nonprofits, fundraising efforts really gear up in Spring.

We’ve gotten through the end of the year, done our planning for the year to come, and are ready to shake off the winter doldrums like seedlings emerging from the soil. It’s spring and fundraisers are in full bloom everywhere.

And that’s part of the problem. There’s a LOT of flowers in the spring fundraising garden and it can be difficult to make sure that your particular blossom isn’t...

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The Marketing Magic of Matching Donation Challenges [an inspiring case study]

 

The original $5,000 contribution was an unexpected gift.

I had just sent out a digital newsletter for one of our nonprofit clients that featured a story on a new initiative they wanted to launch. Within a few hours we got a message from one of the newsletter readers. She said she would spread the news about the new initiative on NextDoor.com (a neighborhood outreach program) and then made an offer:

“I haven't made a pledge yet, as I've been thinking that if you wanted to...

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Should Your Nonprofit #DeleteFacebook?

 

Back in 2010, Andrew Lewis, posting under the handle “blue beetle,” made an observation that floated around mostly among techies, but has become more widespread in light of the Facebook data breach scandal. Here it is:

“If you are not paying for it, you’re not the customer; you’re the product being sold.”

Lewis wasn’t the first person to make the observation that it’s almost impossible to get something for nothing. In the 1970s, the...

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Using Freemiums to Build Your Nonprofit’s Email List

 

We all know the power of email in keeping our nonprofits afloat. Whether it’s raising awareness, soliciting donations, looking for volunteers or asking for advocacy, emails are the lifeblood of heart-centered organizations.

But how can you keep your email list robust with new recruits who will support your mission?

Let’s face it – it can be hard to get people to sign up for emails. We all know about overstuffed digital inboxes and the hesitancy to sign up for...

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Checklist + Samples to make sure your donation page has all the essential elements needed to convert and collect donations!