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Why It’s Time for Your Nonprofit to Embrace QR Code Marketing

The first time I saw a QR code, I remember being told that it was going to be the next big thing, a game changer in the world of marketing. 

QR codes were the latest innovation for engaging with people on-the-go, a way to connect more fully with the ever-growing number of people who were...

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When And How To Change Your Nonprofit Marketing Plan

You had a marketing plan.

You did all the necessary groundwork to raise the awareness and support your nonprofit needs. You identified objectives, decided on strategies, and put the whole strategic plan into motion.

But despite all that work, you find you are still falling short of your goals....

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3 Tools For Creating the Ideal Team

Marketing/Communication is hard enough. Finding the right people to tackle those objectives and goals that fall on that MarCom Team? Sometimes it feels almost impossible.

Fortunately there are resources available to evaluate the skills of prospective team members - not in terms of right or wrong,...

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Nonprofit Marketing Metrics That Matter Most

How To Know When Your Nonprofit Marketing is Working

Today we venture into the world of marketing metrics.

As always, it is not enough to simply throw messages out into the wind and hope for the best. It is vital to take a step back and think about how you measure whether your messaging and your...

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The 5 A’s of Nonprofit Delegation Best Practices

As we’ve discussed in previous blog posts, as the leader of a nonprofit organization, you can do anything, but you cannot do everything.

 

We know, however, that’s not going to stop you from trying.

Delegating is hard. It’s one of the hardest things to do as a leader of any...

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How to Lead Your Marketing Team

As the Executive Director of your nonprofit organization, you’re going to grapple, often, with one singular fact:

You can do anything, but you cannot do everything.

Does that make sense?

By this I mean: you have the skills, the experience, and the tenacity to reach the position you’re...

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How To Communicate The Value of Marketing To Your Board

You already know how important marketing is to the success of your nonprofit organization. It allows you to spread awareness of your message and mission, build a recognizable identity both online and offline, and above all, to raise funds for your cause by building sturdy, long-lasting...

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How To Build a Marketing and Communications Team to Achieve Results

As the leader of your nonprofit organization, it is vitally important not only to advance the mission of your organization, but also to make your audience -- current and potential -- aware of what your organization does and what kind of impact you’re making.

In order to spread your message...

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#140: 9 Tips to Get Your Emails Opened

Is email dead? No.

Is it still a good way of connecting with your nonprofit’s supporters and driving everything from event attendance to donations? Absolutely.

Will it be a little harder in 2022? Unfortunately, yes.

It’s not so much that emails won’t be a viable option this...

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#138: Make 2022 Your Data-Driven Year

When I’m advising my nonprofit clients, I warn them to stick to the stories when communicating their mission and why they need and deserve support. Stories are what engage, provoke and prompt people to action. 

Without proper context, however, data is dull, metrics are meaningless,...

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#136: Get to Know Your Donors

Often nonprofits fall into two camps in terms of how they perceive their donors. 

On the one hand is the “us versus them” prism, where your donor seems like a fickle source of support. It’s almost like your communications to them disappear into a black box, and you...

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#134: Seeking Out New Partnerships for Your Nonprofit

Your organization is not required to save the world by itself.

In fact, nonprofits are uniquely qualified to seek out partnerships that will further their programs, or help them launch new ones. It’s almost part of the DNA of charitable groups to seek out collaborations, and that’s...

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