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#119: How Nonprofits Can Weather a PR Crisis

Despite their good intentions (and sometimes because of them), nonprofits are not immune to PR nightmares.

Just think of the recent examples that have popped up in your newsfeed: the Girl Scouts tweet about U.S. Supreme Court Justice Amy Coney Barrett; Wounded Warriors lavish spending; MIT Media...

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#118: Build Your Writing Confidence and Skill With These Expert Tips and Techniques

What can a former flutist in “The President’s Own” United States Marine Band teach you about effective and persuasive writing?

Quite a lot, as it happens, and in this “Marketer on a Mission” podcast, Kathy Widenhouse shares with Cindy her insights on ways to create...

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#117: VidMob Gives and the Power of (Short) Nonprofit Videos

If a picture is worth 1,000 words, how much is a video - even a short one - worth? 10,000 words? 100,000? A million? 

Video is the ultimate storytelling device, says Burr Purnell, the Director of Social Good at VidMob Gives, and using it gives nonprofits an easy, fast, and affordable way to...

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#116: 2021 Advice from the ‘Nonprofit Nerd’

Jarrett Ransom, the self-described “Nonprofit Nerd” talks with Cindy about strategies to build your relationships with your donors. Concentrating on “Return on Relationship” instead of “Return on Investment” will get you much farther in your retention efforts....

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#111: Your Low Cost Marketing Options for 2021

We all know the importance of marketing your nonprofit. 

It is your main pipeline to clients, advocates, volunteers, and donors. It’s what makes the connections possible and enables your organization to do the good it does in the world. That’s why smart marketers make the...

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#110: 2020 Marketing Lessons Your Nonprofit Can Benefit From Next Year

Normal might be overrated. 

As we head into 2021, I think many of us are torn by the idea of “returning to normal.” Of course, we want things to improve from the unrelenting challenges of 2020. We want lives saved and economic prosperity to return. But I think we also...

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#104: Marketer on a Mission: Gabe Cooper of Virtuous Software

Making a donation may be one of the most personal things we do, yet most nonprofits need help with connecting with their donors on a personal level, says Gabe Cooper, founder and CEO of Virtuous Software, a responsive CRM and marketing platform.

In this Marketer on a Mission interview, we...

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#103: Celebrate Fall in Your Marketing

Fall always feels like a special time for renewal, which makes the season a perfect time to shift gears in our marketing outreach. That may be true particularly this year, after months of uncertainty, fear, and devastating headlines. 

Taking advantage of this time to “lighten...

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#99: New Donor Digital Marketing Funnel

In this extraordinary time, with all the extra effort it now takes to stay connected with the people we already know, it might be tempting to only focus on current donors instead of looking for new ones. 

It’s understandable. The stats tell us it takes more effort and expense to...

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#98: What To Do Before, During & After Your Facebook Live

Live interactive video is simply part of the world we live in right now. For most - if not all - of us, it’s the main way we are connecting on both a personal and professional level. Just how many Zoom calls were you on this week? :-)

Which probably means that you’ve become a lot...

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#97: Your Nonprofit Marketing Funnel Fix

When you have a special campaign - either to raise funds, promote an event, recruit volunteers, or get others to advocate on your behalf - you’ll have several ways you get the word out. Maybe it’s an email or a social media post. And that will often involve driving folks to your...

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#94: An Essential Mid-Year Marketing Review for Your Nonprofit

In a “normal” year, it would be advisable right about now for you to look at the big plans you made for your nonprofit’s marketing in 2020, give an honest look at what you were able to accomplish so far and adjust as needed for the remaining six months of the year.

In 2020, the...

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