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Welcome To The Place Where  
Nonprofit Marketing Is Made Easy


Here you'll find tips, tools, and inspiring examples to power your nonprofit's marketing efforts and generate the awareness and support you need to fulfill your mission.

 

 

 

#99: New Donor Digital Marketing Funnel

In this extraordinary time, with all the extra effort it now takes to stay connected with the people we already know, it might be tempting to only focus on current donors instead of looking for new ones. 

It’s understandable. The stats tell us it takes more effort and expense to acquire new donors than to retain the people already sold on our cause. But finding and cultivating new supporters is essential - especially now when the churn rate of your active donors might be higher...

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#98: What To Do Before, During & After Your Facebook Live

Live interactive video is simply part of the world we live in right now. For most - if not all - of us, it’s the main way we are connecting on both a personal and professional level. Just how many Zoom calls were you on this week? :-)

Which probably means that you’ve become a lot more comfortable with being on camera and live. So why not turn this new-found confidence into another way to get the word out about your nonprofit.

Today’s episode is all about best practices you...

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#97: Your Nonprofit Marketing Funnel Fix

When you have a special campaign - either to raise funds, promote an event, recruit volunteers, or get others to advocate on your behalf - you’ll have several ways you get the word out. Maybe it’s an email or a social media post. And that will often involve driving folks to your website, hopefully to a dedicated landing page that has more information. 

I say “hopefully” because in the past I’ve had clients that just added the info about the latest campaign...

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#94: An Essential Mid-Year Marketing Review for Your Nonprofit

In a “normal” year, it would be advisable right about now for you to look at the big plans you made for your nonprofit’s marketing in 2020, give an honest look at what you were able to accomplish so far and adjust as needed for the remaining six months of the year.

In 2020, the era of pandemic, economic shutdown and civil rights protests, it’s not just advisable, it’s essential.

It’s time for you to look at those plans you made in January, when it’s...

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#89: What Draws People To Your Cause?

As we tentatively make the shift from crisis response to economic recovery, it’s time for nonprofits to get back to the basics of building relationships with their audiences. 

And that means working on building relationships and some variation on that dreaded term “increasing engagement.” Engage more donors, have more engaging content, build more engagement strategies. 

What the heck does it all really mean? Why is it so important? And how do you do it? ...

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#88: What Your Nonprofit Needs To Make It Through This Rocky Recovery

As we slowly (and safely) emerge from the shadow of this pandemic, there’s a big question facing us: 

What is the world going to look like for our clients, our supporters and our nonprofits?

There has been a lot of gloom and doom - about the length of this crisis, about our economy’s ability to recover, and about whether nonprofits will be able to survive these changes. Loss of revenue, loss of volunteer hours, cancellations of major fundraisers are all a very legitimate...

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#82: My Best Low Cost Email List Building New Donor Attraction Strategy

E-communications is your biggest asset right now in this time of social separation and I’ve talked a lot about how you need to pivot to better connect with your existing supporters, but there’s another piece of the puzzle…

Attracting new subscribers. 

Just like with donors, it’s more cost-effective to keep the ones you have, but that doesn’t mean you stop acquiring new ones. You need new subscribers to grow your cause and to replace subscribers who fall...

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#81: 9 Emails Your Nonprofit Can Send During a Crisis

Email is every nonprofit’s biggest asset right now. 

Your organization probably already has a robust email list that you use to connect with all of your audiences on a regular basis - financial supporters, board members, volunteers, and clients. 

And it’s where people are right now. Working from home and being online for most of the day means people are checking their inboxes more often and opening more emails.

This podcast is all about what you can do to keep...

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#80: Testimonials Easy as 1-2-3 ✅

Testimonials for nonprofits can’t provide the “main meal” of your marketing messaging about your cause. By themselves, they don’t illustrate how you are meeting needs, and they don’t offer the important details concerning your programs or how they work. They are too brief and, honestly, too subjective for that.

Instead, I think of them as the seasoning for your meal - the salt or pepper or hot sauce of your marketing efforts. 

They lend credibility...

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#78: COVID-19 Communications for Your Nonprofit

You and your nonprofit are needed more than ever right now.

Whether you are on the frontlines of the coronavirus battle, providing basic needs as lives are being upended by COVID-19 or the fundraiser for a school that has been shuttered by the virus, you are needed.  

So now is not the time to shy away from marketing and fundraising. 

The focus of this podcast is to get you comfortable with moving forward in marketing your mission and asking for support. You’ve got to...

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Checklist + Samples to make sure your donation page has all the essential elements needed to convert and collect donations!