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Welcome To The Place Where  
Nonprofit Marketing Is Made Easy


Here you'll find tips, tools, and inspiring examples to power your nonprofit's marketing efforts and generate the awareness and support you need to fulfill your mission.

 

 

 

#89: What Draws People To Your Cause?

As we tentatively make the shift from crisis response to economic recovery, it’s time for nonprofits to get back to the basics of building relationships with their audiences. 

And that means working on building relationships and some variation on that dreaded term “increasing engagement.” Engage more donors, have more engaging content, build more engagement strategies. 

What the heck does it all really mean? Why is it so important? And how do you do it? ...

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#88: What Your Nonprofit Needs To Make It Through This Rocky Recovery

As we slowly (and safely) emerge from the shadow of this pandemic, there’s a big question facing us: 

What is the world going to look like for our clients, our supporters and our nonprofits?

There has been a lot of gloom and doom - about the length of this crisis, about our economy’s ability to recover, and about whether nonprofits will be able to survive these changes. Loss of revenue, loss of volunteer hours, cancellations of major fundraisers are all a very legitimate...

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#82: My Best Low Cost Email List Building New Donor Attraction Strategy

E-communications is your biggest asset right now in this time of social separation and I’ve talked a lot about how you need to pivot to better connect with your existing supporters, but there’s another piece of the puzzle…

Attracting new subscribers. 

Just like with donors, it’s more cost-effective to keep the ones you have, but that doesn’t mean you stop acquiring new ones. You need new subscribers to grow your cause and to replace subscribers who fall...

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#81: 9 Emails Your Nonprofit Can Send During a Crisis

Email is every nonprofit’s biggest asset right now. 

Your organization probably already has a robust email list that you use to connect with all of your audiences on a regular basis - financial supporters, board members, volunteers, and clients. 

And it’s where people are right now. Working from home and being online for most of the day means people are checking their inboxes more often and opening more emails.

This podcast is all about what you can do to keep...

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#80: Testimonials Easy as 1-2-3 ✅

Testimonials for nonprofits can’t provide the “main meal” of your marketing messaging about your cause. By themselves, they don’t illustrate how you are meeting needs, and they don’t offer the important details concerning your programs or how they work. They are too brief and, honestly, too subjective for that.

Instead, I think of them as the seasoning for your meal - the salt or pepper or hot sauce of your marketing efforts. 

They lend credibility...

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#78: COVID-19 Communications for Your Nonprofit

You and your nonprofit are needed more than ever right now.

Whether you are on the frontlines of the coronavirus battle, providing basic needs as lives are being upended by COVID-19 or the fundraiser for a school that has been shuttered by the virus, you are needed.  

So now is not the time to shy away from marketing and fundraising. 

The focus of this podcast is to get you comfortable with moving forward in marketing your mission and asking for support. You’ve got to...

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#77: Marketing Your Mission in Uncertain Times

Times of uncertainty - like the one we are all going through right now -  are exactly when your nonprofit should double down and reach out more to your audiences and supporters. 

  • To clarify what you are doing. 
  • To connect with your various audiences. 
  • To build on the relationships you have. 
  • And, sometimes, just to share some good news during a time of adversity.

Today’s bonus podcast is about doing just that - keeping the lines of communications open during...

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#73: How You Can Captivate with Content

What the heck is content anyway?

This comes up a lot when I work with my nonprofit clients as we create their marketing strategy. Often it’s because they think content is only one thing - the written prose used in their blogs, e-communications or social media posts.

But content is so much more. At its most basic, it’s anything that you create in any format that educates, informs or inspires people about your nonprofit.  

This episode goes into what content is and my...

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#70: Marketing & Psychology - Why Giving Feels So Good

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Why does giving feel so good? 

Today we explore the psychology behind “neuromarketing,” why scientists believe that generosity is hard-wired into our psyches - and how nonprofit marketers can tap into and honor those altruistic impulses.

Not only that, but I’ll discuss some practical examples of the things your nonprofit can do that will help potential donors to give to your organization. 

Because even though most of us have generous impulses, it still...

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#66: Want Better Email Open Rates in 2020? Make It Personal.

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Welcome to 2020!

One way to make it more likely that your emails are seen (and opened) this year is to employ personalization. Personalization makes your emails feel more like one-to-one conversations instead of a generic, mass communication.

So what is personalization? Basically, it’s taking what you know about your audiences and leveraging that information to make your emails more personal. The simplest version of personalization is using a person’s name in the email...

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