Are you using Instagram as part of your regular social media outreach for your nonprofit? And if so,  is it a once-in-a-while thing, or a big part of your social media strategy for 2020? Or have you not taken the IG leap at all? 

Wherever you are on your Instagram journey, this podcast talks about why you should take the IG plunge - or the recent trends and strategies you might not be aware of even if you are a dedicated Instagramer. 

Here are the highlights:

• [9:40]: Is...

Social media has become so ingrained into our daily lives (and marketing plans) that we often just keeping plugging along with our posts and tweets and Instagram shots because it’s what we are expected to do, instead of treating it as a powerful outreach tool for our nonprofits.

To give you some social media marketing motivation for the upcoming year, today’s podcast does a dive into what’s trending in social media, what you need to be on the lookout for and what you...

Facebook ads are a powerful way to broaden your nonprofit’s reach, increase awareness, target audiences that are aligned with your cause, can get more people to your events, attract people to opt-in to your email list and much more. Plus, this can all be done with the limited budget many organizations are operating under.

The challenge is keeping up with the often-evolving regulations around Facebook ads, many of which are the result of the 2016 election, when it came to light...

It’s no secret why digital marketing is so popular for nonprofits trying to build awareness and create connections. It’s faster, cheaper and easier than many aspects of traditional marketing and it shortens the time frame between someone becoming aware of your cause, learning more about it and ultimately supporting it.

But digital marketing is not just about having a website, an e-communication program and a Facebook page. It’s about creating that flow of...

Things have changed and you might be surprised. Watch my quick marketing tip video hear the latest.

Marketing automation has really ramped up nonprofits’ ability to reach more people more often and to keep in touch with your donors, volunteers, partners, and supporters. Even on those days when there’s no chance to make a call or send a personal missive, automation makes sure you are top of mind through texts, emails or social media posts.

But is all this automation a bad thing? Do you sacrifice effectiveness in order to get efficiency? Does it make things too...

As nonprofit marketers this one might be a little hard for us to admit.

It’s that love-hate relationship we have with social media marketing.

Love it when it brings people closer to our cause, gets people engaged and excited about the impact of our mission.

When lovely comments are posted, posts are shared with lots of likes, and of course when donations are made through social media.

Those are for sure the ‘love social media’ days.

Hate it when no one seems to...

In a study done in 2017, it was found that 71% of businesses had accounts on Instagram and that 80% of Instagram users followed at least one business on their personal account.

Okay awesome, but what does that mean for your nonprofit?

Well, with more than 800 million active monthly users worldwide, Instagram might be your best bet for increasing your reach. For FREE.

But the biggest reason I think your nonprofit should be on Instagram is this -

Instagram is a storytelling goldmine and...

Every day and in every way, you are told your nonprofit must be on social media. It’s the be all and the end all to widely promoting your cause, so they say. So you create your nonprofit Facebook page, start dishing out those tweets and posting those Instagram-worthy images.  

Now what?

Well, now you are told - get more followers. Do what you have to so those likes and retweets and shares go up. And that’s not wrong - it’s always good to grow your audience - but...

You always need to be meeting your supporters where they are and (despite Facebook’s recent troubles) you can usually find them hanging out on social media.

Which is why that’s exactly the place where you should be supplementing your efforts to boost attendance at your fundraising event this summer.

In addition to making sure your stalwart supporters stay in the know about your event, it will give you an opportunity to reach out to more folks with advertising that won’t...