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#117: VidMob Gives and the Power of (Short) Nonprofit Videos

If a picture is worth 1,000 words, how much is a video - even a short one - worth? 10,000 words? 100,000? A million? 

Video is the ultimate storytelling device, says Burr Purnell, the Director of Social Good at VidMob Gives, and using it gives nonprofits an easy, fast, and affordable way to...

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#96: Top 10 Social Media Posting Tips for Your Nonprofit

Let’s face it: for most of us responsible for social media content, it can sometimes feel like we’re on a hamster wheel. I think this is particularly true if you’re planning out a week or two weeks or even a month of posts. 

You have messaging, you absolutely believe in...

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#74: Why Instagram Is Worth Your Nonprofit’s Time

Are you using Instagram as part of your regular social media outreach for your nonprofit? And if so,  is it a once-in-a-while thing, or a big part of your social media strategy for 2020? Or have you not taken the IG leap at all? 

Wherever you are on your Instagram journey, this podcast...

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#61: 2020 Social Media Marketing Motivation

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Social media has become so ingrained into our daily lives (and marketing plans) that we often just keeping plugging along with our posts and tweets and Instagram shots because it’s what we are expected to do, instead of treating it as a powerful outreach tool for our nonprofits.

To...

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#55: What You Need To Know NOW For Your Nonprofit To Run Facebook Ads

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Facebook ads are a powerful way to broaden your nonprofit’s reach, increase awareness, target audiences that are aligned with your cause, can get more people to your events, attract people to opt-in to your email list and much more. Plus, this can all be done with the limited budget...

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#32: THE No-Cost Marketing Funnel That Gets People To Give Sooner….Not Later

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It’s no secret why digital marketing is so popular for nonprofits trying to build awareness and create connections. It’s faster, cheaper and easier than many aspects of traditional marketing and it shortens the time frame between someone becoming aware of your cause, learning...

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#24: How To Market Your Mission Efficiently AND Effectively

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Marketing automation has really ramped up nonprofits’ ability to reach more people more often and to keep in touch with your donors, volunteers, partners, and supporters. Even on those days when there’s no chance to make a call or send a personal missive, automation...

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#20: Nonprofits Love-Hate Relationship with Social Media Marketing

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As nonprofit marketers this one might be a little hard for us to admit.

It’s that love-hate relationship we have with social media marketing.

Love it when it brings people closer to our cause, gets people engaged and excited about the impact of our mission.

When lovely comments...

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Why Your Nonprofit Should Be On Instagram

In a study done in 2017, it was found that 71% of businesses had accounts on Instagram and that 80% of Instagram users followed at least one business on their personal account.

Okay awesome, but what does that mean for your nonprofit?

Well, with more than 800 million active monthly users...

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Turning Your Nonprofits Social Media Followers into Donors (No matter how big or small your social media following is)

Every day and in every way, you are told your nonprofit must be on social media. It’s the be all and the end all to widely promoting your cause, so they say. So you create your nonprofit Facebook page, start dishing out those tweets and posting those Instagram-worthy images.  

...

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Boost Attendance at Your Nonprofit Event with Social Media

You always need to be meeting your supporters where they are and (despite Facebook’s recent troubles) you can usually find them hanging out on social media.

Which is why that’s exactly the place where you should be supplementing your efforts to boost attendance at your fundraising...

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