Nonprofit Email Communications Made Easy and Effective

How To Know When Your Nonprofit Marketing is Working

Today we venture into the world of marketing metrics.

As always, it is not enough to simply throw messages out into the wind and hope for the best. It is vital to take a step back and think about how you measure whether your messaging and your...

Looking to get more followers on Instagram? Then it’s time to get real with reels, those 15 to 30-second multi-clip videos that bring your nonprofit to life and make it oh-so-discoverable on the social media app.

Cindy May Marketing’s social media guru, Breece May, walks you through...

If a picture is worth 1,000 words, how much is a video - even a short one - worth? 10,000 words? 100,000? A million? 

Video is the ultimate storytelling device, says Burr Purnell, the Director of Social Good at VidMob Gives, and using it gives nonprofits an easy, fast, and affordable way to...

Let’s face it: for most of us responsible for social media content, it can sometimes feel like we’re on a hamster wheel. I think this is particularly true if you’re planning out a week or two weeks or even a month of posts. 

You have messaging, you absolutely believe in...

Are you using Instagram as part of your regular social media outreach for your nonprofit? And if so,  is it a once-in-a-while thing, or a big part of your social media strategy for 2020? Or have you not taken the IG leap at all? 

Wherever you are on your Instagram journey, this podcast...

Social media has become so ingrained into our daily lives (and marketing plans) that we often just keeping plugging along with our posts and tweets and Instagram shots because it’s what we are expected to do, instead of treating it as a powerful outreach tool for our nonprofits.

To...

Facebook ads are a powerful way to broaden your nonprofit’s reach, increase awareness, target audiences that are aligned with your cause, can get more people to your events, attract people to opt-in to your email list and much more. Plus, this can all be done with the limited budget...

It’s no secret why digital marketing is so popular for nonprofits trying to build awareness and create connections. It’s faster, cheaper and easier than many aspects of traditional marketing and it shortens the time frame between someone becoming aware of your cause, learning...

Things have changed and you might be surprised. Watch my quick marketing tip video hear the latest.

Marketing automation has really ramped up nonprofits’ ability to reach more people more often and to keep in touch with your donors, volunteers, partners, and supporters. Even on those days when there’s no chance to make a call or send a personal missive, automation...

As nonprofit marketers this one might be a little hard for us to admit.

It’s that love-hate relationship we have with social media marketing.

Love it when it brings people closer to our cause, gets people engaged and excited about the impact of our mission.

When lovely comments are...

In a study done in 2017, it was found that 71% of businesses had accounts on Instagram and that 80% of Instagram users followed at least one business on their personal account.

Okay awesome, but what does that mean for your nonprofit?

Well, with more than 800 million active monthly users...