Nonprofit Email Communications Made Easy and Effective

Donor retention continues to remain important, but as with everything else in 2021, your approach to it will be a little different as we begin our recovery from the pandemic. 

The basics remain the same: if your nonprofit has a high retention rate, you have a base of supporters you’ll...

The New Year is our cue to take up different things, try the unknown, expand who we are. 

That same adventurous spirit should be part of our nonprofit marketing efforts as well. Marketing keeps evolving and we need to be willing to investigate new methods and avenues to keep up with...

Now that the New Year is here, I have two questions for you: 

• What would success for your nonprofit really look like in 2021?
• And how will your marketing plan get you there? 

Welcome to the Great Reset. 

After the year we’ve had, developing a marketing plan might seem like...

We all know the importance of marketing your nonprofit. 

It is your main pipeline to clients, advocates, volunteers, and donors. It’s what makes the connections possible and enables your organization to do the good it does in the world. That’s why smart marketers make the...

Normal might be overrated. 

As we head into 2021, I think many of us are torn by the idea of “returning to normal.” Of course, we want things to improve from the unrelenting challenges of 2020. We want lives saved and economic prosperity to return. But I think we also...

You’d never buy a house and neglect to do the maintenance, right? 

Website agency founder and CEO Anne Stefanyk of Kanopi Studios, this week’s Marketer on a Mission, says you should treat your nonprofit’s website the same way. 

You’ve spent a lot of time and...

Live interactive video is simply part of the world we live in right now. For most - if not all - of us, it’s the main way we are connecting on both a personal and professional level. Just how many Zoom calls were you on this week? :-)

Which probably means that you’ve become a lot...

Let’s face it: for most of us responsible for social media content, it can sometimes feel like we’re on a hamster wheel. I think this is particularly true if you’re planning out a week or two weeks or even a month of posts. 

You have messaging, you absolutely believe in...

In a “normal” year, it would be advisable right about now for you to look at the big plans you made for your nonprofit’s marketing in 2020, give an honest look at what you were able to accomplish so far and adjust as needed for the remaining six months of the year.

In 2020, the...

Right now, during this confounding and troubling time, your nonprofit has a dual role.

The first is the stated goal embodied by your mission statement. Whether you’re promoting education, fighting food insecurity, sheltering the homeless, protecting animals, raising the next generation of...

As we tentatively make the shift from crisis response to economic recovery, it’s time for nonprofits to get back to the basics of building relationships with their audiences. 

And that means working on building relationships and some variation on that dreaded term “increasing...

As we slowly (and safely) emerge from the shadow of this pandemic, there’s a big question facing us: 

What is the world going to look like for our clients, our supporters and our nonprofits?

There has been a lot of gloom and doom - about the length of this crisis, about our...