Nonprofit Email Communications Made Easy and Effective

You had a marketing plan.

You did all the necessary groundwork to raise the awareness and support your nonprofit needs. You identified objectives, decided on strategies, and put the whole strategic plan into motion.

But despite all that work, you find you are still falling short of your goals....

We’ve talked in previous blog posts about how important it is to track your nonprofit marketing metrics. You know the difference between vital metrics and vanity metrics. But all the data in the world doesn’t matter if you don’t know what to do with it — or, worse yet, if...

Finding and hiring the right people for your Marketing and Communications Team is no easy feat. As the CEO or ED of your nonprofit, it’s on you to cultivate a workplace and environment in which your team can perform to the fullest.

But that said, it’s also your team members’...

How To Know When Your Nonprofit Marketing is Working

Today we venture into the world of marketing metrics.

As always, it is not enough to simply throw messages out into the wind and hope for the best. It is vital to take a step back and think about how you measure whether your messaging and your...

As we’ve discussed in previous blog posts, as the leader of a nonprofit organization, you can do anything, but you cannot do everything.

We know, however, that’s not going to stop you from trying.

Delegating is hard. It’s one of the hardest things to do as a leader of any...

You already know how important marketing is to the success of your nonprofit organization. It allows you to spread awareness of your message and mission, build a recognizable identity both online and offline, and above all, to raise funds for your cause by building sturdy, long-lasting...

As the leader of your nonprofit organization, it is vitally important not only to advance the mission of your organization, but also to make your audience -- current and potential -- aware of what your organization does and what kind of impact you’re making.

In order to spread your message...

Whether your list of email subscribers is 500 or 5000, you are going to lose about 25 percent of them over time. 

They won’t unsubscribe - they’ll just stop opening your communications and become dormant, their eyes skipping right over you in their inbox, moving on to the next...

Here’s a statistic to keep in mind when developing the marketing strategy for your nonprofit this year: $42.

That’s the average return on investment for email campaigns. For every $1 your organization spends on emails, you will get, on average $42. 

It’s why having a solid...

Nonprofits spend a lot of time thinking about how to attract new supporters. Worried about donor churn or dwindling ranks or volunteers, they are on the lookout for new people who share their passion and are willing to commit their time, talent and treasure for a cause.  

One of the...

The pressure we put on ourselves because of time often makes us feel like time is the enemy. But it really isn’t. It’s more like a currency that is yours to spend as you see fit.

The question is - are you spending it wisely?. 

You might be working evenings or on weekends, just...

Is email dead? No.

Is it still a good way of connecting with your nonprofit’s supporters and driving everything from event attendance to donations? Absolutely.

Will it be a little harder in 2022? Unfortunately, yes.

It’s not so much that emails won’t be a viable option this...