Donor retention continues to remain important, but as with everything else in 2021, your approach to it will be a little different as we begin our recovery from the pandemic. 

The basics remain the same: if your nonprofit has a high retention rate, you have a base of supporters you’ll be able to rely on year after year to sustain your programs and forward your mission. If it’s low, you're constantly scrambling to find new donors (far more expensive than keeping your current...

The New Year is our cue to take up different things, try the unknown, expand who we are. 

That same adventurous spirit should be part of our nonprofit marketing efforts as well. Marketing keeps evolving and we need to be willing to investigate new methods and avenues to keep up with it. 

The good news is that, if nothing else, 2020 taught us that we can shift and change pretty quickly, particularly in how we use digital marketing. 

This episode is all about exploring ideas you...

Now that the New Year is here, I have two questions for you: 

• What would success for your nonprofit really look like in 2021?
• And how will your marketing plan get you there? 

Welcome to the Great Reset. 

After the year we’ve had, developing a marketing plan might seem like (a) an exercise in futility, given what happened last year; or (b) way too much work for a document that might end up gathering dust on a shelf.

Both of those assumptions are untrue. Your marketing...

We all know the importance of marketing your nonprofit. 

It is your main pipeline to clients, advocates, volunteers, and donors. It’s what makes the connections possible and enables your organization to do the good it does in the world. That’s why smart marketers make the case for their marketing budgets, which are often the first on the chopping block during the hard times.

Realistically, however, there are times that the dollars just aren’t there. And with the...

Normal might be overrated. 

As we head into 2021, I think many of us are torn by the idea of “returning to normal.” Of course, we want things to improve from the unrelenting challenges of 2020. We want lives saved and economic prosperity to return. But I think we also want things to be better than they were before coronavirus invaded our lives. 

COVID-19 was a crash course for almost every nonprofit in how to survive, how to revamp your operations during a...

You’d never buy a house and neglect to do the maintenance, right? 

Website agency founder and CEO Anne Stefanyk of Kanopi Studios, this week’s Marketer on a Mission, says you should treat your nonprofit’s website the same way. 

You’ve spent a lot of time and money creating that online presence and it should last you at least 10 years, she says, as long as you do the maintenance.

Or, to put it another way, the launch of your website isn’t the end of the...

Live interactive video is simply part of the world we live in right now. For most - if not all - of us, it’s the main way we are connecting on both a personal and professional level. Just how many Zoom calls were you on this week? :-)

Which probably means that you’ve become a lot more comfortable with being on camera and live. So why not turn this new-found confidence into another way to get the word out about your nonprofit.

Today’s episode is all about best practices you...

Let’s face it: for most of us responsible for social media content, it can sometimes feel like we’re on a hamster wheel. I think this is particularly true if you’re planning out a week or two weeks or even a month of posts. 

You have messaging, you absolutely believe in your cause, but how do you keep it engaging when it feels you are saying the same thing over-and-over-and-over again? How do you keep yourself engaged, much less your target audience? 

This podcast...

In a “normal” year, it would be advisable right about now for you to look at the big plans you made for your nonprofit’s marketing in 2020, give an honest look at what you were able to accomplish so far and adjust as needed for the remaining six months of the year.

In 2020, the era of pandemic, economic shutdown and civil rights protests, it’s not just advisable, it’s essential.

It’s time for you to look at those plans you made in January, when it’s...

Right now, during this confounding and troubling time, your nonprofit has a dual role.

The first is the stated goal embodied by your mission statement. Whether you’re promoting education, fighting food insecurity, sheltering the homeless, protecting animals, raising the next generation of entrepreneurs, curing disease or providing culture to the masses, you’re helping to heal the world. 

But you’re also providing a space where people can take a stand. At a time when we...