Nonprofit Email Communications Made Easy and Effective

People who work in the nonprofit space are acutely aware that everything they do - or fail to do - can have an impact on their ability to fulfill their organization’s mission. 

Those in a leadership position, Executive Directors or CEOs, have an added responsibility. They must ensure...

There are certain days when you might just look at the calendar and think: “Nope, that won’t be a good day to send an email or do a social media post.” 

Maybe it’s a holiday and you think your message will just get lost in the crowd. Maybe it’s the anniversary...

There are three distinct ways your nonprofit communicates with the world. 

The first one you have total control over - it’s your public face that you show in your collaterals, your social media posts, your e-communications, your website and anything you create and release for public...

Engagement is the marketing version of the Holy Grail for nonprofits. Its goal: to get people to notice you, interact with you, and, ultimately, support you.

It’s what all organizations want, but with more than 1.5 million nonprofits in the U.S. alone, there’s a lot of competition...

There are many circumstances when a nonprofit’s leadership has no problem with engaging outside help. Accountants, attorneys, even the facilitator for a board retreat - all are typically hired outside of the organization. 

But there is often resistance when an organization looks for...

Donor retention continues to remain important, but as with everything else in 2021, your approach to it will be a little different as we begin our recovery from the pandemic. 

The basics remain the same: if your nonprofit has a high retention rate, you have a base of supporters you’ll...

The New Year is our cue to take up different things, try the unknown, expand who we are. 

That same adventurous spirit should be part of our nonprofit marketing efforts as well. Marketing keeps evolving and we need to be willing to investigate new methods and avenues to keep up with...

Now that the New Year is here, I have two questions for you: 

• What would success for your nonprofit really look like in 2021?
• And how will your marketing plan get you there? 

Welcome to the Great Reset. 

After the year we’ve had, developing a marketing plan might seem like...

We all know the importance of marketing your nonprofit. 

It is your main pipeline to clients, advocates, volunteers, and donors. It’s what makes the connections possible and enables your organization to do the good it does in the world. That’s why smart marketers make the...

Normal might be overrated. 

As we head into 2021, I think many of us are torn by the idea of “returning to normal.” Of course, we want things to improve from the unrelenting challenges of 2020. We want lives saved and economic prosperity to return. But I think we also...

You’d never buy a house and neglect to do the maintenance, right? 

Website agency founder and CEO Anne Stefanyk of Kanopi Studios, this week’s Marketer on a Mission, says you should treat your nonprofit’s website the same way. 

You’ve spent a lot of time and...

Live interactive video is simply part of the world we live in right now. For most - if not all - of us, it’s the main way we are connecting on both a personal and professional level. Just how many Zoom calls were you on this week? :-)

Which probably means that you’ve become a lot...