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Nonprofit Email Communications Made Easy and Effective

Increase Awareness - Build Relationships - Attract & Retain Donors using email!

#140: 9 Tips to Get Your Emails Opened

Is email dead? No.

Is it still a good way of connecting with your nonprofit’s supporters and driving everything from event attendance to donations? Absolutely.

Will it be a little harder in 2022? Unfortunately, yes.

It’s not so much that emails won’t be a viable option this...

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#138: Make 2022 Your Data-Driven Year

When I’m advising my nonprofit clients, I warn them to stick to the stories when communicating their mission and why they need and deserve support. Stories are what engage, provoke and prompt people to action. 

Without proper context, however, data is dull, metrics are meaningless,...

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#134: Seeking Out New Partnerships for Your Nonprofit

Your organization is not required to save the world by itself.

In fact, nonprofits are uniquely qualified to seek out partnerships that will further their programs, or help them launch new ones. It’s almost part of the DNA of charitable groups to seek out collaborations, and that’s...

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#133: Getting Real with IG Reels

Looking to get more followers on Instagram? Then it’s time to get real with reels, those 15 to 30-second multi-clip videos that bring your nonprofit to life and make it oh-so-discoverable on the social media app.

Cindy May Marketing’s social media guru, Breece May, walks you through...

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#132: What To Do When Marketing Gets Hard

Are there times when marketing just feels like a grind? 

If you feel a weariness when planning your next e-communication, social media calendar or website update, it might be an indicator that something’s off. 

Maybe you are worried that your marketing efforts aren’t making...

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#130: Start Dreaming About What Your Nonprofit Can Do in 2022

For most nonprofits, this is the busiest time of the year. Between #GivingTuesday, end-of-year campaigns, and the upcoming holiday season, calendars are packed and time is a precious commodity. 

But don’t let your big list of pressing things to do prevent you from taking a break now...

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#128: Why You Must Embrace Marketing

I know marketing wasn’t the reason you joined the world of nonprofits. You became a nonprofit professional (maybe even founded your own organization!) because you wanted to help. You have a compassionate heart and saw a problem that needed fixing. You wanted to do good for the homeless,...

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#126: What Your Nonprofit Loses When You Ignore Marketing

People who work in the nonprofit space are acutely aware that everything they do - or fail to do - can have an impact on their ability to fulfill their organization’s mission. 

Those in a leadership position, Executive Directors or CEOs, have an added responsibility. They must ensure...

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#125: Should You Avoid Marketing on These Days?

There are certain days when you might just look at the calendar and think: “Nope, that won’t be a good day to send an email or do a social media post.” 

Maybe it’s a holiday and you think your message will just get lost in the crowd. Maybe it’s the anniversary...

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#124: The 3 Ways Your Nonprofit Communicates

There are three distinct ways your nonprofit communicates with the world. 

The first one you have total control over - it’s your public face that you show in your collaterals, your social media posts, your e-communications, your website and anything you create and release for public...

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#123: 5 Ways To Draw People To Your Cause

Engagement is the marketing version of the Holy Grail for nonprofits. Its goal: to get people to notice you, interact with you, and, ultimately, support you.

It’s what all organizations want, but with more than 1.5 million nonprofits in the U.S. alone, there’s a lot of competition...

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#122: 5 Reasons Why Your Nonprofit Needs Marketing Help

There are many circumstances when a nonprofit’s leadership has no problem with engaging outside help. Accountants, attorneys, even the facilitator for a board retreat - all are typically hired outside of the organization. 

But there is often resistance when an organization looks for...

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