Welcome To The Place Where
Nonprofit Marketing Is Made Easy
Here you'll find tips, tools, and inspiring examples to power your nonprofit's marketing efforts and generate the awareness and support you need to fulfill your mission.
#71: Lessons Learned For A Better 2020
M+R’s highly anticipated “Benchmarks” report won’t be out for a few more months, but they have provided some insights about end-of-year giving, basically from a couple of days before #GivingTuesday right through New Year’s Eve.
These preliminary numbers are important because they confirm the effectiveness of many of the smart and savvy strategies we have been talking about this past year on the podcast. If you haven’t tackled these items yet, it’s...
#70: Marketing & Psychology - Why Giving Feels So Good
Why does giving feel so good?
Today we explore the psychology behind “neuromarketing,” why scientists believe that generosity is hard-wired into our psyches - and how nonprofit marketers can tap into and honor those altruistic impulses.
Not only that, but I’ll discuss some practical examples of the things your nonprofit can do that will help potential donors to give to your organization.
Because even though most of us have generous impulses, it still...
#46: Why Your Nonprofit Needs 'Style'
I sometimes get raised eyebrows when I suggest to clients that they need to get a style guide together to protect their brand.
“Is that really necessary?” I’ve been asked. “I mean, hey, we’re not Nike or McDonald’s.”
And it’s true - these nonprofits aren’t selling sneakers or Big Macs. What they have to communicate is even more important. When the public sees their logos, images or messaging, they need to know that a nonprofit is...
#45: The New Nonprofit Marketing Powerhouse: Postcards
I got a surprise not too long ago when I opened up MailChimp to create a mass email for a nonprofit client. The e-communication platform was promoting its latest innovation…
Postcards. (Or as they put it - “email for mailboxes.”)
It turns out that rising response rates for snail mail plus lower production costs for creating postcards equals a classic marketing strategy that deserves a look by your nonprofit as you create your marketing mix. I go over why in...
