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#87: Why Your Nonprofit Needs to Pursue Publicity Now

Right now might not seem like the time to try to get publicity for your nonprofit.

If you are serving in an organization that’s in the middle of the pandemic storm - nonprofits that are dealing with homelessness, food insecurity, financial assistance or public health - you probably...

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#86: Marketer on a Mission: Liz Willits of Aweber

To paraphrase the old Virginia Slims campaign, email has come a long way, baby. 

Gone are the days of sending a generic email blast to everyone on your list, just because you had their email address. 

From personalization to automation to segmentation, each technological advance of an...

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#85: Nonprofit Marketing after COVID-19

For two months now, we’ve focused on topics to help nonprofits deal with the challenges of the coronavirus, with an eye on coming out stronger on the other side of this pandemic. And in the spirit of emerging with more confidence in marketing our missions, I wanted to take a small dive...

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#84: Not Too Late to Participate in #GivingTuesdayNow

#GivingTuesdayNow is right around the corner and your nonprofit should be there. This day of global giving and unity is the financial and feel-good event we have all been needing during the coronavirus pandemic. 

It’s got big backers (Bill & Melinda Gates, PayPal, and Ford among...

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#83: My Top 10 (Covid-19 Era) Fundraising Ideas

It has been hard times for many nonprofits as passionate, heart-centered professionals to try to market their mission and get the support they need - or just keep things afloat during these unusual times. 

Recently, when I asked the almost 200 members of the Smart Marketing for Small...

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#82: My Best Low Cost Email List Building New Donor Attraction Strategy

E-communications is your biggest asset right now in this time of social separation and I’ve talked a lot about how you need to pivot to better connect with your existing supporters, but there’s another piece of the puzzle…

Attracting new subscribers. 

Just like with...

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#81: 9 Emails Your Nonprofit Can Send During a Crisis

Email is every nonprofit’s biggest asset right now. 

Your organization probably already has a robust email list that you use to connect with all of your audiences on a regular basis - financial supporters, board members, volunteers, and clients. 

And it’s where people are...

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#80: Testimonials Easy as 1-2-3 ✅

Testimonials for nonprofits can’t provide the “main meal” of your marketing messaging about your cause. By themselves, they don’t illustrate how you are meeting needs, and they don’t offer the important details concerning your programs or how they work. They...

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#79: How To Move In-Person Fundraising Events Online

There is one big hit that many nonprofits are facing right now - the cancellation or postponement of events that they were counting on to raise needed support to continue their missions.  

From Spring Galas, to fundraising walks and runs, notices of postponements and cancellations keep...

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#78: COVID-19 Communications for Your Nonprofit

You and your nonprofit are needed more than ever right now.

Whether you are on the frontlines of the coronavirus battle, providing basic needs as lives are being upended by COVID-19 or the fundraiser for a school that has been shuttered by the virus, you are needed.  

So now is not the...

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#77: Marketing Your Mission in Uncertain Times

Times of uncertainty - like the one we are all going through right now -  are exactly when your nonprofit should double down and reach out more to your audiences and supporters. 

  • To clarify what you are doing. 
  • To connect with your various audiences. 
  • To build on the...
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#76: Need Bigger Sponsorships? Try This.

I often get asked whether smaller nonprofits really have a chance when they try to secure corporate sponsorship for their cause, that kind of deep-pockets support that can be transformative for a nonprofit.  

These nonprofits often compare themselves to larger organizations, which...

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