FOR NONPROFIT CEOS RESPONSIBLE FOR GROWTH
You Don’t Have To Do The Marketing.
But You Are Responsible for What It Produces.
The team is working. Promotions and Campaigns are going out. But results feel inconsistent. Direction feels unclear.
And somewhere in the background, there’s a question you don’t say out loud:
“Is our marketing actually building something — or just keeping us busy?”
When marketing is led well, the entire organization steadies.
Teams align.
Communication strengthens.
Departments stop operating in silos.
Marketing stops feeling like a gamble.
It becomes the system that connects the entire organization
with results you can explain, defend, and build on.
And you become the leader who sets that direction.
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Weekly leadership insight for nonprofit CEOs who want marketing to become
steady, measurable, and confidently led — not reactive or hard to explain.
20+ Years
Inside nonprofit leadership and marketing — not observing it
Hundreds
Of organizations supported through real growth decisions
Millions
Raised through campaigns shaped by clear marketing direction
We’re Cindy and Breece May — a mother-daughter team with more than 20 years inside nonprofit organizations.
We’ve sat in the executive seat where growth is your responsibility.
And in the marketing room where execution happens.
What we’ve seen — consistently — is this:
When marketing lacks clear leadership, even strong teams struggle to produce steady results.
Everything we do brings those two perspectives together so marketing becomes something you can direct with clarity, not manage with uncertainty.
Learn More About UsWhen marketing feels unclear, the organization starts to fragment.
When the CEO leads it well, everything begins to align.
Ways to Work Together
Executive Marketing Leadership
For CEOs who want a clear framework, language, and direction they can confidently lead from in board rooms, team meetings, and growth decisions.
Done-For-You Marketing Execution
For organizations that need experienced support implementing marketing direction with consistency, structure, and precision.
When CEOs Step Into Marketing Leadership,
This Is What Changes
Weekly leadership insight for nonprofit CEOs who want marketing to become
steady, measurable, and confidently led — not reactive or hard to explain.
“Their emails are a real source of inspiration for me. It is as if their words are being directly written for me- uplifting, grounded, and full of heart!
They are a weekly reminder that I am not alone in this work and encourage me to keep showing up with courage and purpose.”
Tammy Foeller
Executive Director / Co-Founder, Open Door Women’s Recovery Alliance
“Marketing used to be the part of my role I felt least confident in — especially in board conversations.
I could explain our programs, our finances, our outcomes.
But when it came to marketing, I didn’t feel like I had the same level of clarity.
That’s changed completely.
I now understand what ‘working’ looks like, how to evaluate it, and how to lead those conversations with confidence.”
Carol Dykes
Former CEO, United Way of Northern Arizona
“Before this work, our communication felt inconsistent — not because our team wasn’t working hard, but because we didn’t have a clear structure to guide it.
It was easy to get pulled into what felt urgent instead of what actually mattered.
Now, there’s a clear plan behind how we communicate.
Our messaging is more consistent, our team is more aligned, and I don’t have to wonder whether things are being handled — I know they are.”
Annet Ruiter
Chief Mission Officer, Cancer Support Community Arizona
“There are a lot of people who can execute marketing.
What’s different here is the level of clarity behind it.
The strategy is clear. The direction is clear. And because of that, the results are something you can actually understand and stand behind.
That level of clarity is rare — and it changes how you lead.”
Gail Jackson
President/CEO, Economic Collaborative of Northern Arizona
Trusted by Nonprofit Organizations
Focused on Growth, Clarity, and Impact
The Newsletter
For nonprofit CEOs who want marketing to feel steady, explainable, and aligned with how the organization actually grows.
Each week, we share one pattern, one shift, or one framework —
designed to help you lead marketing with clarity and confidence.
No tactics for the sake of tactics.
No added complexity.
Just clear direction you can apply immediately — in conversations with your team, your board, and your leadership decisions.
