FOR NONPROFIT CEOS RESPONSIBLE FOR GROWTH
You Don’t Have To Do The Marketing.
But You Are The One Who Has To Answer For It.
The team is working. Campaigns are going out. Reports are being reviewed.
But somewhere in the background, there's a question you don't say out loud:
“Is our marketing actually building something — or just spending??”
That question matters. Because when marketing can't be clearly explained, it becomes the easiest line item to cut. Not because it isn't valuable. Because it's the hardest to defend.
When marketing is led well, that changes. The organization steadies. Teams align. Communication strengthens. Marketing stops feeling like a gamble — and becomes the system that connects everything, with results you can explain, defend, and build on.
And you become the leader who sets that direction.
Subscribe to the Weekly Briefing
Weekly leadership insight for nonprofit CEOs who want marketing to become
steady, measurable, and confidently led — not reactive or hard to explain.
20+ Years
Inside nonprofit leadership and marketing — not observing it
Hundreds
Of organizations supported through real growth decisions
Millions
Raised through campaigns shaped by clear marketing direction
We’re Cindy and Breece May — a mother-daughter team with more than 20 years inside nonprofit organizations.
We've worked in both seats: the executive office, where growth is your responsibility, and the marketing room, where execution happens.
What we've seen, consistently, is that when leadership is clear, marketing steadies. When it isn't, even strong teams struggle to produce consistent, explainable results — and the budget that funds the work becomes harder to protect every year.
Everything we do brings both perspectives together so marketing becomes something you can direct with clarity, not manage with uncertainty.
Learn More About UsWhen marketing feels unclear, the organization starts to fragment.
When the CEO leads it well, everything begins to align.
Ways to Work Together
Executive Marketing Advising
1:1 advising for nonprofit CEOs ready to move from reviewing marketing to directing it.
Done-For-You Marketing Execution
Hands-on execution from an experienced team that runs your marketing with the structure, consistency, and care of an internal department.
When CEOs Step Into Marketing Leadership, This Is What Changes
“Their emails are a real source of inspiration for me. It is as if their words are being directly written for me- uplifting, grounded, and full of heart!
They are a weekly reminder that I am not alone in this work and encourage me to keep showing up with courage and purpose.”
Tammy Foeller
Executive Director / Co-Founder, Open Door Women’s Recovery Alliance
“Marketing used to be the part of my role I felt least confident in — especially in board conversations.
I could explain our programs, our finances, our outcomes.
But when it came to marketing, I didn’t feel like I had the same level of clarity.
That’s changed completely.
I now understand what ‘working’ looks like, how to evaluate it, and how to lead those conversations with confidence.”
Carol Dykes
Former CEO, United Way of Northern Arizona
“Before this work, our communication felt inconsistent — not because our team wasn’t working hard, but because we didn’t have a clear structure to guide it.
It was easy to get pulled into what felt urgent instead of what actually mattered.
Now, there’s a clear plan behind how we communicate.
Our messaging is more consistent, our team is more aligned, and I don’t have to wonder whether things are being handled — I know they are.”
Annet Ruiter
Chief Mission Officer, Cancer Support Community Arizona
“There are a lot of people who can execute marketing.
What’s different here is the level of clarity behind it.
The strategy is clear. The direction is clear. And because of that, the results are something you can actually understand and stand behind.
That level of clarity is rare — and it changes how you lead.”
Gail Jackson
President/CEO, Economic Collaborative of Northern Arizona
This is the shift most nonprofit CEOs are looking for —even if they haven’t fully put it into words yet. It doesn’t start with doing more marketing.
It starts with seeing it differently —
and learning how to lead it with clarity.
Trusted by Nonprofit Organizations
Focused on Growth, Clarity, and Impact
The Weekly Briefing
For nonprofit CEOs who want marketing to feel steady, defensible, and worth what it costs.
Each week, you'll get a short Wednesday signal — a recognition of a moment you're likely already living through as a leader. And a Saturday shift — moving you from recognition to decision.
No tactics for the sake of tactics. No added complexity.
Just clear direction you can apply immediately — in conversations with your team, your board, and your leadership decisions.
