Join me in celebrating these "Women on a Mission"
#ChangeMakers working tirelessly with passion and purpose to make the world a better place

There is a very special group of people in this world who begin movements, start nonprofits and bring forth the greater good in our world.

Every day I'm inspired to continue the work we do at Cindy May Marketing to help bring greater awareness to the work of these amazing change makers.

I want you to know them. I want you to see the difference they are making in the world and learn about marketing strategies being used by other like-minded, caring and compasionate change makers just like you.

So scroll on down. TAKE A LOOK and while you're there, give them a little marketing love too. LIKE their Facebook page, post a kind comment or share to help spread the good news, or even send them an email just to thank them for their good work.

Their stories, marketing savvy and sheer determination will inspire you in your mission too.
I'm sure of it!

WOMEN ON A MISSION

When Ronnie Walker created the Alliance of Hope website, her idea was to offer an online space that extended friendship and comfort to those who have suffered a loss to suicide, so they would know that they were not alone. It has become a tremendous resource with a 24/7 peer support group (run by 30 trained moderators and a mental health counselor) that also offers information on how to cope with suicide.

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AquAbility knows that the only way it can help more people with disabilities is to grow and that’s what Karen Morrison’s organization has been doing throughout its 10-year history. Originally based in Ketchum, Idaho, Karen moved the headquarters of AquAbility to Boise to reach more people. She’s has a plan to bring AquAbility to several other cities in Idaho, and has also started doing training and certification in other states. In 2015 and 2017 she was selected to be part of an international exchange that brought multiple sports therapy programs to Chiang Mai, Thailand.

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Briezy’s Bunch in Indianapolis may be a newer organization, but they are doing all the right things to get their name out there and learn more about what it takes to be a successful nonprofit. In a few short years, they have won the support and advocacy of an Indiana state senator, been named an “Indy Hero” by the local United Way, and been selected for the Amplify Hope program, which teaches professionals and social entrepreneurs how to build sustainable organizations to maximize social impact.

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MARKETING SHOUT-OUT

In a sea of nonprofits, it’s a good thing to stand out from the crowd. I’ve been wowed by the strong imagery, bright colors and video savvy of Filling Tummies. From their elegant yet fun fork and spoon topped logo, to the eye-popping colors of their mobile pantry, to lots of great video you can find on their website and Facebook page, Filling Tummies does a great job of capturing, and keeping, your attention.

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If you want to have an awesome raffle fundraiser, it pays to have an awesome prize, and Linda Keys may have one of the best I’ve ever heard of to generate interest and income for her nonprofit, Mississippi Coats4Kidz. For a $20 ticket, you get the chance to become the proud owner of a 1995 Chevrolet Corvette. Yep, you read that right – a fiberglass fantasy powered by a V8 engine.  As Linda puts it, ’Vette is a dream car, no matter how old you are. Oh, and we checked out the rules – the raffle is good in all 50 states, so you might want to buy a ticket. Last day of the raffle is March 12, 2019.

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MARKETING SHOUT-OUT

Gemma Sisia and the team at The School of St Jude create a comprehensive campaign each year for their annual appeal to fund the school that offers free education to more than 2,000 students in Tanzania. The challenge is to appeal to an audience – most of whom live outside of Africa – and engage them to support a cause that is very far away, both geographically and culturally. They’ve just completed an end of year campaign in the United States, primarily with Facebook ads and other social media, to reach a greater audience.

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Hand in Paw has a terrific website with a great use of video, imagery and comprehensive messaging that covers all the elements of this wonderful initiative. My favorite part, however, has to be the “Dog Tales” blog. For those of you who think your blog needs a little work, take some inspiration from Hand in Paws powerful (and sometimes funny) headlines, clear messaging, and liberal use of photos.

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MARKETING SHOUT-OUT

The Solve ME/CFS Initiative understands the power of a tag line. With a name that is long, confusing and even hard to say (Myalgic Encephalomyelitis) but needs to be communicated to be understood as both the official medical condition that is more commonly known as “Chronic Fatigue Syndrome,” or CFS – the use of their tagline “The most prevalent disease you’ve never heard of” helps to clarify who and what they are all about.

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You’ll be blown away by the annual impact report Saving Grace puts out. It’s a feast for the eyes with infographics that show how this nonprofit is feeding the hungry by rescuing the heartland’s bounty that would otherwise go to waste. Colorful and informative, it brings dry statistics to life and is full of great local imagery. You can find it on their website at savinggracefoodrescue.org.

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MARKETING SHOUT-OUT

Angels’ Arms knows how to have fun with fundraising. From trivia nights and NCAA championship bracket contests to sip-n-strolls and formal get-togethers, Angels’ Arms knows that offering its supporters a chance to get out and play is a great strategy. Its calendar is chock full of events designed to attract wide support. So whether you’re an athlete, prefer shopping to sports, or just want to do a bar bounce and sip artisan beers in a historic St. Louis neighborhood, Angels’ Arms has a fundraiser that will appeal to you.

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MARKETING SHOUT OUT

Cancer Support Community Arizona believes in data – lots of it. It gathers extensive information about every person participating in CSCAZ programs to better understand who uses its programs and how effective they are. It's how CSCAZ knows the impact it is making. For example, its surveys show that 87 percent of CSCAZ participants feel a greater sense of hope, 96 percent feel a greater sense of community and 86 percent experienced an increase in the quality of their lives because of the social connections they make through CSCAZ.

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MARKETING SHOUT-OUT

Breast Friends is always looking for new ways to spread its message of hope and community, and it exponentially expanded its reach in 2016 with the Breast Friends Cancer Support Radio Show. With topics that range from “Surgical Drains – What a Pain!” to dealing with depression during treatment to the importance of good nutrition and exercise, Sharon and Becky talk with experts and share their own stories during the program. It’s one more way they are ensuring that no women going through the trauma of cancer has to do it alone.

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MARKETING SHOUT OUT

The Girls Build logo is creative and memorable. The words make up the handle of a hammer, with the letter “I” in ‘Girls’ and ‘Build’ are depicted as nails. It not only captures the terrific work Katie Hughes and her crew are doing to empower young girls by teaching them building, it has a fun, fresh feel that is as graphically appealing as it is clever.

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MARKETING SHOUT-OUT

Playworks is a marketing wonder (you should definitely check out the playworks.org website), but its audacious goals are what set it apart from other nonprofits. Currently serving about 1 million students a year, Playworks is working to dramatically expand its reach to 3.5 million students by 2020.

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MARKETING SHOUT OUT

Mindful Waste has a terrific “resource” section on its website connecting visitors with lots of great organizations fighting food waste. In addition to links, it features videos from experts and “bite size” documentaries (about five to 10 minutes each) on the issue of food waste in America.

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MARKETING SHOUT-OUT

By far, Jacob’s heart has one of the best donation links on a website I’ve ever seen. It’s attractive, consistent and highly visible, plus it gives an immediate option for a one-time or monthly donation. With the rise of monthly donations in the nonprofit sector, it’s definitely a design you might want to emulate for your nonprofit’s website.

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MARKETING SHOUT OUT

If you’re looking for an effective way to incorporate loads of information on to your website and social media, check out how The Heart2Heart Foundation gets the word out! They do an amazing job of sharing statistics and research in a way that’s eye-catching and compelling.

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MARKETING SHOUT-OUT

Bright and colorful images, easy navigation and smiling faces as flowers are delivered to people in hospital beds makes Random Acts of Flowers website a powerful communication tool that inspires giving and involvement.

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MARKETING SHOUT OUT

If you’re looking at ways for others to carry forth the mission of your nonprofit, look no further than Lava Mae’s toolkit for ideas! It offers a free download on how to start the process, as well as a way for people to discuss new ideas and network with like-minded people who want to change the world. It’s Awesome!

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MARKETING SHOUT-OUT

Uncommon Threads demonstrates how much it values its donors and volunteers through its website, highlighting their generosity and hard work in unique “Unsung Hero” blog posts.

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MARKETING SHOUT OUT

If you have wondered how to have a powerful Instagram presence, look no further than The Motherhood Collective’s page. It's not only the creative uses of images (check out all the ones where they use three posts to create one image), it's the stories shared, insights offered and kind, thoughtful words of encouragement that demonstrate how strong this peer-to-peer group is.

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MARKETING SHOUT-OUT

The Women’s Bakery blog (www.womensbakery.com/blog) is chock full of beautiful stories about the women of Rwanda and Tanzania and about how the bakeries are changing communities with "Bread Power." It's a great example of how telling a client's story can illuminate your nonprofit's mission.

TAKE A LOOK!

Are You a Woman On a Mission?
A #ChangeMaker working hard to make the world a kinder, brighter place for those in need?

We’d love to share your story.

Tell us about your vision, your mission, your journey and the impact you’re making through the work of your small nonprofit. We’d love to feature you here AND bring a little more attention to your good work with a little marketing love.

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