WOMAN ON A MISSION
Nonprofit leaders who inspire with passion, purpose - and marketing savvy
Every day, we’re inspired by nonprofit leaders who make the world a better place with their innovation, passion, and vision.
Women make up 75% of the nonprofit workforce, but only 22% of nonprofits are led by a female Executive Director or CEO. That’s why we created Women on a Mission: to share their stories, their achievements - and their marketing savvy.
Learn more about them below, and if you’re inspired by them, share a little marketing love: follow them on social media, post a kind word on their websites, or just send them an email thanking them for their amazing work.
WOMEN ON A MISSION
MARKETING SHOUT OUT
Cancer Support Community Arizona believes in data – lots of it. It gathers extensive information about every person participating in CSCAZ programs to better understand who uses its programs and how effective they are. It's how CSCAZ knows the impact it is making. For example, its surveys show that 87 percent of CSCAZ participants feel a greater sense of hope, 96 percent feel a greater sense of community and 86 percent experienced an increase in the quality of their lives because of the social connections they make through CSCAZ.
TAKE A LOOK!MARKETING SHOUT-OUT
By far, Jacob’s heart has one of the best donation links on a website I’ve ever seen. It’s attractive, consistent and highly visible, plus it gives an immediate option for a one-time or monthly donation. With the rise of monthly donations in the nonprofit sector, it’s definitely a design you might want to emulate for your nonprofit’s website.
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MARKETING SHOUT OUT
If you’re looking at ways for others to carry forth the mission of your nonprofit, look no further than Lava Mae’s toolkit for ideas! It offers a free download on how to start the process, as well as a way for people to discuss new ideas and network with like-minded people who want to change the world. It’s Awesome!
TAKE A LOOK!MARKETING SHOUT-OUT
Uncommon Threads demonstrates how much it values its donors and volunteers through its website, highlighting their generosity and hard work in unique “Unsung Hero” blog posts.
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MARKETING SHOUT OUT
If you’re looking for an effective way to incorporate loads of information on to your website and social media, check out how The Heart2Heart Foundation gets the word out! They do an amazing job of sharing statistics and research in a way that’s eye-catching and compelling.
TAKE A LOOK!MARKETING SHOUT-OUT
In a sea of nonprofits, it’s a good thing to stand out from the crowd. I’ve been wowed by the strong imagery, bright colors and video savvy of Filling Tummies. From their elegant yet fun fork and spoon topped logo, to the eye-popping colors of their mobile pantry, to lots of great video you can find on their website and Facebook page, Filling Tummies does a great job of capturing, and keeping, your attention.
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MARKETING SHOUT-OUT
Gemma Sisia and the team at The School of St Jude create a comprehensive campaign each year for their annual appeal to fund the school that offers free education to more than 2,000 students in Tanzania. The challenge is to appeal to an audience – most of whom live outside of Africa – and engage them to support a cause that is very far away, both geographically and culturally. They’ve just completed an end of year campaign in the United States, primarily with Facebook ads and other social media, to reach a greater audience.
TAKE A LOOK!If you want to have an awesome raffle fundraiser, it pays to have an awesome prize, and Linda Keys may have one of the best I’ve ever heard of to generate interest and income for her nonprofit, Mississippi Coats4Kidz. For a $20 ticket, you get the chance to become the proud owner of a 1995 Chevrolet Corvette. Yep, you read that right – a fiberglass fantasy powered by a V8 engine. As Linda puts it, ’Vette is a dream car, no matter how old you are. Oh, and we checked out the rules – the raffle is good in all 50 states, so you might want to buy a ticket. Last day of the raffle is March 12, 2019.
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When Ronnie Walker created the Alliance of Hope website, her idea was to offer an online space that extended friendship and comfort to those who have suffered a loss to suicide, so they would know that they were not alone. It has become a tremendous resource with a 24/7 peer support group (run by 30 trained moderators and a mental health counselor) that also offers information on how to cope with suicide.
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Angels’ Arms knows how to have fun with fundraising. From trivia nights and NCAA championship bracket contests to sip-n-strolls and formal get-togethers, Angels’ Arms knows that offering its supporters a chance to get out and play is a great strategy. Its calendar is chock full of events designed to attract wide support. So whether you’re an athlete, prefer shopping to sports, or just want to do a bar bounce and sip artisan beers in a historic St. Louis neighborhood, Angels’ Arms has a fundraiser that will appeal to you.
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