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Welcome To The Place Where  
Nonprofit Marketing Is Made Easy


Here you'll find tips, tools, and inspiring examples to power your nonprofit's marketing efforts and generate the awareness and support you need to fulfill your mission.

 

 

 

#55: What You Need To Know NOW For Your Nonprofit To Run Facebook Ads

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Facebook ads are a powerful way to broaden your nonprofit’s reach, increase awareness, target audiences that are aligned with your cause, can get more people to your events, attract people to opt-in to your email list and much more. Plus, this can all be done with the limited budget many organizations are operating under.

The challenge is keeping up with the often-evolving regulations around Facebook ads, many of which are the result of the 2016 election, when it came to light...

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Marketer on a Mission [Revisited!]: How To Use Facebook Ads To Market Your Mission with Liz Melville

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Sometimes a podcast is so nice, you have to listen twice. 

If you didn’t catch my original podcast back in April with the phenomenal Liz Melville, a Marketer on a Mission and expert on Facebook advertising strategies, you are in for a treat. And if you did listen to this back a few months ago, I urge you to hit the replay button because she gave out so many tips and tricks, it’s likely you’ll hear something you missed the first time.

Liz is a well-respected...

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#35: Marketer On A Mission: Social Media Time-Saving Tips with Brittany Jennings

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When Hand in Paw volunteer Brittany Jennings learned there was a communications position open at the nonprofit she gave her time to, she jumped at the chance. Now she leads all communications efforts for the organization, which provides animal-assisted therapy in Birmingham, Alabama hospitals and schools. This includes three social media accounts and in today’s podcast, Brittany shares her best practices and offers some advice on how to keep social media fresh and responsive...

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#31: Marketer On A Mission: How To Use Facebook Ads To Market Your Mission with Liz Melville

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If you want to use the world’s largest social media platform to find new supporters for your nonprofit, today’s Marketer on a Mission, Liz Melville, can help.

Liz is a well-respected social media strategist based in the United Kingdom who truly understands the power of Facebook ads to identify new audiences for your nonprofit, build those relationships and ultimately convert them into donors.

In the podcast, Liz goes over her “ABCs” for using Facebook ads and...

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#29: My Inside Secrets to Getting Money To Market Your Mission ($5K-10K!)

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How many times have you heard this OR even said it yourself - we don’t have money for marketing.

My answer is ALWAYS, oh yes you do.

And it doesn’t come by way of pressuring anyone into ‘finding’ the dollars in their tight budgets to market their mission.

Instead, it’s about leaning into a value-proposition process that can very well amount to thousands of dollars of marketing support for your nonprofit.

I’m not kidding. $5,000 to $10,000 of...

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#26: Marketer On A Mission: How To Cultivate First-Time Donors with Jarrett Ransom

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Retention rules.

It’s not just that it’s cheaper to retain a donor than to acquire a new one. That’s true, but there are some other reasons as well. Jay Love, legendary co-founder of Bloomerang noted in a blog that most major gifts come after a donor has been giving to an organization for five years. And even if your repeat donor’s gift is modest, you need to think about the lifetime impact this person could have; those small annual gifts surely do add...

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#23: How To Harness The Power To Make Data Driven Marketing Decisions for Your Nonprofit

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When it comes to marketing - numbers matter.

They are essential in determining how your nonprofit’s marketing efforts are doing. You keep a pulse on things like email open rates, donation dollars and engagement numbers on social media because that data helps you determine your next steps.

It’s also helpful to look at the bigger picture and check out reports showing overall marketing trends for the nonprofit sector. There are several good surveys and reports that come...

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#22: Marketer On A Mission: Nonprofit Collaborations with Janice Sweeter

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Ever hear this one: “Do what you do best and partner for the rest.” 

It’s not just a nice turn of phrase. It captures one of the true superpowers of nonprofits - collaboration. Today’s Marketer on a Mission is an expert on how to use collaborations to forward your mission, energize your base and increase your reach.

Janice Sweeter, Strategic Communications Professor at Northern Arizona University in Flagstaff, Arizona, did her dissertation on how...

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#21: Marketing+Development=$50K Fundraising Success!

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You know that feeling when you hit that big fundraising goal….

- relief, excitement, wonder and joy all stirred up at once.

YEESSS, we did it!!

Thank goodness we hit the mark!

How did that happen?

Time to celebrate!

Well I can tell you without a shadow of a doubt, nonprofits who strategically and intentionally take the time to combine their marketing AND development effort will always achieve better fundraising results.

And, they are the ones who clearly know...

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#18 Marketer on a Mission: Doubling Donors in Two Short Years

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Raise your hand if you’d like to attract a few more donors each month?

How about if you were able to double the amount of active donors you currently have?

If you’re waving both hands in the air like they’re on fire, then let me introduce you to McKenzie Simmons, Senior Director of Mission Advancement at Cancer Support Community of Arizona.

On today’s show, as my first ‘Marketer on a Mission’ podcast guest, McKenzie openly shares how she and her...

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Checklist + Samples to make sure your donation page has all the essential elements needed to convert and collect donations!