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#121: Should You Keep It Virtual in 2021?

Events manager Danielle Snelson says that 2020 gave nonprofits (and everyone else) permission to hold their events virtually. The question is, now that the pandemic is receding and in-person gatherings are more common, should we keep it virtual in 2021?

That’s the question I posed to her...

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#118: Build Your Writing Confidence and Skill With These Expert Tips and Techniques

What can a former flutist in “The President’s Own” United States Marine Band teach you about effective and persuasive writing?

Quite a lot, as it happens, and in this “Marketer on a Mission” podcast, Kathy Widenhouse shares with Cindy her insights on ways to create...

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#109: 7 Words That Inspire Giving This Year

As you fine-tune your end-of-year appeals, it’s worth thinking about the words that - when used judiciously - can inspire people to give to your cause. 

Below you’ll find a link to one of my most popular guides about the 20 or so words that are powerful and proven to...

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#107: #GivingTuesday: How to Make It Happen When Time is Running Out

This time of year, there’s a question that confounds many small nonprofits as they head towards the end of year fundraising deadline. 

Should we participate in #GivingTuesday? Is the one day social media give-a-thon worth it for a nonprofit our size - or are we going to drown in a sea...

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#106: Why Your ‘ASK’ Must Be Different This Year

There has never been a time like right now. Never. 

And despite all the chaos and pivoting and scrambling you have had to do this year, 2020 is providing your nonprofit a very unique opportunity as you gear up for these last few weeks of fundraising.

Your job is to embrace all of this....

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105: Where Did Your Donor Go

I want to help you solve the case of the disappearing donor. Someone who you can see is responding to your message and even getting to your donation platform, only to leave without a trace. And the clues lead you right up to the culprit.

Your donation page. 

There’s a temptation to...

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#92: ‘Micro’ Monthly Giving Campaigns: How to Re-engage Donors in Uncertain Times

A question for nonprofits right now is what we can do as marketers to shore up our organization’s financial position as we weather this prolonged crisis. 

One option is to seek out new donors, but that can be an expensive way to go - about 10 times more expensive than retaining a...

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#90: The Power of Peer-to-Peer Fundraising in Uncertain Times

Right now, during this confounding and troubling time, your nonprofit has a dual role.

The first is the stated goal embodied by your mission statement. Whether you’re promoting education, fighting food insecurity, sheltering the homeless, protecting animals, raising the next generation of...

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#85: Nonprofit Marketing after COVID-19

For two months now, we’ve focused on topics to help nonprofits deal with the challenges of the coronavirus, with an eye on coming out stronger on the other side of this pandemic. And in the spirit of emerging with more confidence in marketing our missions, I wanted to take a small dive...

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#84: Not Too Late to Participate in #GivingTuesdayNow

#GivingTuesdayNow is right around the corner and your nonprofit should be there. This day of global giving and unity is the financial and feel-good event we have all been needing during the coronavirus pandemic. 

It’s got big backers (Bill & Melinda Gates, PayPal, and Ford among...

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#83: My Top 10 (Covid-19 Era) Fundraising Ideas

It has been hard times for many nonprofits as passionate, heart-centered professionals to try to market their mission and get the support they need - or just keep things afloat during these unusual times. 

Recently, when I asked the almost 200 members of the Smart Marketing for Small...

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#79: How To Move In-Person Fundraising Events Online

There is one big hit that many nonprofits are facing right now - the cancellation or postponement of events that they were counting on to raise needed support to continue their missions.  

From Spring Galas, to fundraising walks and runs, notices of postponements and cancellations keep...

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