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#118: Build Your Writing Confidence and Skill With These Expert Tips and Techniques

communication strategy content creation email marketing fundraising marketer on a mission podcast Mar 31, 2021

What can a former flutist in “The President’s Own” United States Marine Band teach you about effective and persuasive writing?

Quite a lot, as it happens, and in this “Marketer on a Mission” podcast, Kathy Widenhouse shares with Cindy her insights on ways to create copy that is compelling and effective - without feeling coercive or manipulative.

After retiring from the military, Kathy says she accidentally fell into a writing career when she received a letter inviting her to take an online article writing course. That sparked a passion for content creation that has resulted in seven books, hundreds of bylined articles and countless nonprofit appeals, blog posts, brochures, email campaigns, grant applications and media releases.

Along the way, she’s developed various tools and tips that can help make content creation simpler, and far more effective. Among the things she discusses with Cindy:

  • 10 Persuasive Copywriting Techniques
  • The 4 P’s of Persuasive Writing
  • The “SELWAB” formula for letter appeals

Find Kathy online on her website and her Nonprofit Copywriter Facebook page.

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