If a picture is worth 1,000 words, how much is a video - even a short one - worth? 10,000 words? 100,000? A million? 

Video is the ultimate storytelling device, says Burr Purnell, the Director of Social Good at VidMob Gives, and using it gives nonprofits an easy, fast, and affordable way to amplify their message to the world. 

VidMob helps brands create digital video ads with expert teams. But for every 20 or so videos it produces for commercial clients, it also provides a free...

Jarrett Ransom, the self-described “Nonprofit Nerd” talks with Cindy about strategies to build your relationships with your donors. Concentrating on “Return on Relationship” instead of “Return on Investment” will get you much farther in your retention efforts.

But what are the building blocks you can use to create these better relationships with the people who are key to supporting your organization?

Jarrett says these five steps have served her well...

You’d never buy a house and neglect to do the maintenance, right? 

Website agency founder and CEO Anne Stefanyk of Kanopi Studios, this week’s Marketer on a Mission, says you should treat your nonprofit’s website the same way. 

You’ve spent a lot of time and money creating that online presence and it should last you at least 10 years, she says, as long as you do the maintenance.

Or, to put it another way, the launch of your website isn’t the end of the...

Making a donation may be one of the most personal things we do, yet most nonprofits need help with connecting with their donors on a personal level, says Gabe Cooper, founder and CEO of Virtuous Software, a responsive CRM and marketing platform.

In this Marketer on a Mission interview, we discuss how nonprofits can use CRM programs to:

• Listen to their donors by pulling in data points about their donations, engagement, demographics and even where they go on your website;
• Connect with them by...

So your nonprofit got itself a Google AdsGrant. Good for you! 

Now the real work begins. 

That’s the word from Steven Aguiar, founder of Good Goes Further and this week’s Marketer on a Mission interviewee. Steven helps nonprofits create and execute plans for digital growth using the expertise he gained while transforming marketing at MTV, The FADER, and the Players’ Tribune.

During our interview, he talks about how Google AdGrants Work and how nonprofits can...

Sometimes a podcast is so nice, you have to listen twice. 

If you didn’t catch my original podcast back in April with the phenomenal Liz Melville, a Marketer on a Mission and expert on Facebook advertising strategies, you are in for a treat. And if you did listen to this back a few months ago, I urge you to hit the replay button because she gave out so many tips and tricks, it’s likely you’ll hear something you missed the first time.

Liz is a well-respected...

When Hand in Paw volunteer Brittany Jennings learned there was a communications position open at the nonprofit she gave her time to, she jumped at the chance. Now she leads all communications efforts for the organization, which provides animal-assisted therapy in Birmingham, Alabama hospitals and schools. This includes three social media accounts and in today’s podcast, Brittany shares her best practices and offers some advice on how to keep social media fresh and responsive...

If you want to use the world’s largest social media platform to find new supporters for your nonprofit, today’s Marketer on a Mission, Liz Melville, can help.

Liz is a well-respected social media strategist based in the United Kingdom who truly understands the power of Facebook ads to identify new audiences for your nonprofit, build those relationships and ultimately convert them into donors.

In the podcast, Liz goes over her “ABCs” for using Facebook ads and...

Retention rules.

It’s not just that it’s cheaper to retain a donor than to acquire a new one. That’s true, but there are some other reasons as well. Jay Love, legendary co-founder of Bloomerang noted in a blog that most major gifts come after a donor has been giving to an organization for five years. And even if your repeat donor’s gift is modest, you need to think about the lifetime impact this person could have; those small annual gifts surely do add...

Ever hear this one: “Do what you do best and partner for the rest.” 

It’s not just a nice turn of phrase. It captures one of the true superpowers of nonprofits - collaboration. Today’s Marketer on a Mission is an expert on how to use collaborations to forward your mission, energize your base and increase your reach.

Janice Sweeter, Strategic Communications Professor at Northern Arizona University in Flagstaff, Arizona, did her dissertation on how...