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#119: How Nonprofits Can Weather a PR Crisis

Despite their good intentions (and sometimes because of them), nonprofits are not immune to PR nightmares.

Just think of the recent examples that have popped up in your newsfeed: the Girl Scouts tweet about U.S. Supreme Court Justice Amy Coney Barrett; Wounded Warriors lavish spending; MIT Media...

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#118: Build Your Writing Confidence and Skill With These Expert Tips and Techniques

What can a former flutist in “The President’s Own” United States Marine Band teach you about effective and persuasive writing?

Quite a lot, as it happens, and in this “Marketer on a Mission” podcast, Kathy Widenhouse shares with Cindy her insights on ways to create...

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#117: VidMob Gives and the Power of (Short) Nonprofit Videos

If a picture is worth 1,000 words, how much is a video - even a short one - worth? 10,000 words? 100,000? A million? 

Video is the ultimate storytelling device, says Burr Purnell, the Director of Social Good at VidMob Gives, and using it gives nonprofits an easy, fast, and affordable way to...

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#116: 2021 Advice from the ‘Nonprofit Nerd’

Jarrett Ransom, the self-described “Nonprofit Nerd” talks with Cindy about strategies to build your relationships with your donors. Concentrating on “Return on Relationship” instead of “Return on Investment” will get you much farther in your retention efforts....

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#108: Marketer on a Mission: Anne Stefanyk of Kanopi Studios -- Top 10 Performance Tips for Your Nonprofit’s Website

You’d never buy a house and neglect to do the maintenance, right? 

Website agency founder and CEO Anne Stefanyk of Kanopi Studios, this week’s Marketer on a Mission, says you should treat your nonprofit’s website the same way. 

You’ve spent a lot of time and...

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#104: Marketer on a Mission: Gabe Cooper of Virtuous Software

Making a donation may be one of the most personal things we do, yet most nonprofits need help with connecting with their donors on a personal level, says Gabe Cooper, founder and CEO of Virtuous Software, a responsive CRM and marketing platform.

In this Marketer on a Mission interview, we...

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#95: Marketer on a Mission: Google AdGrant Expert Steven Aguiar

So your nonprofit got itself a Google AdsGrant. Good for you! 

Now the real work begins. 

That’s the word from Steven Aguiar, founder of Good Goes Further and this week’s Marketer on a Mission interviewee. Steven helps nonprofits create and execute plans for digital growth...

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Marketer on a Mission [Revisited!]: How To Use Facebook Ads To Market Your Mission with Liz Melville

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Sometimes a podcast is so nice, you have to listen twice. 

If you didn’t catch my original podcast back in April with the phenomenal Liz Melville, a Marketer on a Mission and expert on Facebook advertising strategies, you are in for a treat. And if you did listen to this back a...

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#35: Marketer On A Mission: Social Media Time-Saving Tips with Brittany Jennings

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When Hand in Paw volunteer Brittany Jennings learned there was a communications position open at the nonprofit she gave her time to, she jumped at the chance. Now she leads all communications efforts for the organization, which provides animal-assisted therapy in Birmingham, Alabama...

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#31: Marketer On A Mission: How To Use Facebook Ads To Market Your Mission with Liz Melville

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If you want to use the world’s largest social media platform to find new supporters for your nonprofit, today’s Marketer on a Mission, Liz Melville, can help.

Liz is a well-respected social media strategist based in the United Kingdom who truly understands the power of...

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#26: Marketer On A Mission: How To Cultivate First-Time Donors with Jarrett Ransom

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Retention rules.

It’s not just that it’s cheaper to retain a donor than to acquire a new one. That’s true, but there are some other reasons as well. Jay Love, legendary co-founder of Bloomerang noted in a blog that most major gifts come after a donor has been...

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#22: Marketer On A Mission: Nonprofit Collaborations with Janice Sweeter

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Ever hear this one: “Do what you do best and partner for the rest.” 

It’s not just a nice turn of phrase. It captures one of the true superpowers of nonprofits - collaboration. Today’s Marketer on a Mission is an expert on how to use collaborations to...

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