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Nonprofit Email Communications Made Easy and Effective

Increase Awareness - Build Relationships - Attract & Retain Donors using email!

#116: 2021 Advice from the ‘Nonprofit Nerd’

Jarrett Ransom, the self-described “Nonprofit Nerd” talks with Cindy about strategies to build your relationships with your donors. Concentrating on “Return on Relationship” instead of “Return on Investment” will get you much farther in your retention efforts....

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#115: 4 Steps to Donor Retention This Year

Donor retention continues to remain important, but as with everything else in 2021, your approach to it will be a little different as we begin our recovery from the pandemic. 

The basics remain the same: if your nonprofit has a high retention rate, you have a base of supporters you’ll...

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105: Where Did Your Donor Go

I want to help you solve the case of the disappearing donor. Someone who you can see is responding to your message and even getting to your donation platform, only to leave without a trace. And the clues lead you right up to the culprit.

Your donation page. 

There’s a temptation to...

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#104: Marketer on a Mission: Gabe Cooper of Virtuous Software

Making a donation may be one of the most personal things we do, yet most nonprofits need help with connecting with their donors on a personal level, says Gabe Cooper, founder and CEO of Virtuous Software, a responsive CRM and marketing platform.

In this Marketer on a Mission interview, we...

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#67: Your Nonprofit Can’t Ignore THIS in 2020

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Convincing you that monthly giving programs are worth doing isn’t that hard. Report after report shows that recurring donation programs have great ROI, provide a steady, predictable flow of funds for your organization and are a powerful tool in donor retention. 

But it has to...

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#60: 5 Marketing Tips To Keep Major Donors

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Major donors to nonprofits are a different breed - and it’s not only because of the size of their gifts. 

Studies show that they tend to be the most consistent supporters of nonprofit organizations, giving year after year, even during economic downturns. They might have a...

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#52: How Your ‘Thank You’ Email Can Boost Donations

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Beyond good manners, why is it important to thank people for their donations? 

In addition to the practical reason of acknowledging the gift and sending a receipt, saying thank you can be the start - or continuation - of a beautiful partnership with your benefactor.

It’s your...

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#28: HOW do I build my nonprofits email list?

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The evidence shows that email communication is still a vital tool in your nonprofit’s strategy to raise awareness, retain donors and find new supporters.

To tap into the true potential for email marketing, you need to keep building your email list. It’s a question you should...

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#27: How To Increase Retention With More Steady Cash Flow

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Here’s an eye-popping number - 40%.

That’s how much nonprofit monthly giving programs increased last year, and there’s no signs of this trend slowing down in 2019.

It’s easy to understand why everyone loves recurring gift programs: small donations that...

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#26: Marketer On A Mission: How To Cultivate First-Time Donors with Jarrett Ransom

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Retention rules.

It’s not just that it’s cheaper to retain a donor than to acquire a new one. That’s true, but there are some other reasons as well. Jay Love, legendary co-founder of Bloomerang noted in a blog that most major gifts come after a donor has been...

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#18 Marketer on a Mission: Doubling Donors in Two Short Years

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Raise your hand if you’d like to attract a few more donors each month?

How about if you were able to double the amount of active donors you currently have?

If you’re waving both hands in the air like they’re on fire, then let me introduce you to McKenzie Simmons, ...

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#16 How NOT to Lose 81% (today’s average) of Your New Donors

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You work way too hard to lose 81% of your new donors.

That’s the average today, and I say no way!

In today’s podcast episode I’m sharing three very specific new donor communication strategies that I’ve used to help nonprofits keep between 45%-60% of their new...

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