#115: 4 Steps to Donor Retention This YearJan 18, 2021
Donor retention continues to remain important, but as with everything else in 2021, your approach to it will be a little different as we begin our recovery from the pandemic.
The basics remain the same: if your nonprofit has a high retention rate, you have a base of supporters you’ll be able to rely on year after year to sustain your programs and forward your mission. If it’s low, you're constantly scrambling to find new donors (far more expensive than keeping your current ones) or asking active donors for larger and larger donations to keep pace.
In this episode, I talk about:
- The important stats to keep in mind when reviewing your donor retention rates.
- Some surprising numbers from giving in 2020
- Insights on why donors leave (and more importantly why they stay)
- Why you shouldn’t consider those donors who didn’t give in 2020 lost or lapsed.
- The four steps you need to take to retain those first-time donors
Want to be the first to know when Mission Marketing School Opens Up? CLICK HERE
Are you subscribed to my podcast? If not, I want to encourage you to subscribe today. I don’t want you to miss an episode. They are each designed to help you take immediate action on the most important nonprofit marketing strategies that will help you move your mission forward so you can accelerate the growth of your organization and create the impact you most want in this world.
And if you’re feeling extra motivated, I would be very grateful if you left me a review too.
Reviews help other nonprofit leaders, marketers, communicators, and fundraisers find my podcast so we can all move our missions forward with love and respect for the work we all do in making the world a better place. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what the most helpful part of the podcast was for you.
PS. Be sure to join the Smart Marketing for Small Nonprofits Podcast community - Facebook group. Click here to join the conversation.