#115: 4 Steps to Donor Retention This Year
Jan 17, 2021
Donor retention continues to remain important, but as with everything else in 2021, your approach to it will be a little different as we begin our recovery from the pandemic.
The basics remain the same: if your nonprofit has a high retention rate, you have a base of supporters you’ll be able to rely on year after year to sustain your programs and forward your mission. If it’s low, you're constantly scrambling to find new donors (far more expensive than keeping your current ones) or asking active donors for larger and larger donations to keep pace.
In this episode, I talk about:
- The important stats to keep in mind when reviewing your donor retention rates.
- Some surprising numbers from giving in 2020
- Insights on why donors leave (and more importantly why they stay)
- Why you shouldn’t consider those donors who didn’t give in 2020 lost or lapsed.
- The four steps you need to take to retain those first-time donors
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