Donor retention continues to remain important, but as with everything else in 2021, your approach to it will be a little different as we begin our recovery from the pandemic.
The basics remain the same: if your nonprofit has a high retention rate, you have a base of supporters you’ll be able to rely on year after year to sustain your programs and forward your mission. If it’s low, you're constantly scrambling to find new donors (far more expensive than keeping your current ones) or asking active donors for larger and larger donations to keep pace.
Are you subscribed to my podcast? If not, I want to encourage you to subscribe today. I don’t want you to miss an episode. They are each designed to help you take immediate action on the most important nonprofit marketing strategies that will help you move your mission forward so you can accelerate the growth of your organization and create the impact you most want in this world.
And if you’re feeling extra motivated, I would be very grateful if you left me a review too.
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