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#120: The Good Email News in This Year’s M+R Benchmark Report

2020 was a year like no other. We endured a health crisis, economic uncertainty and social unrest. But the generosity and kindness we showed were also unprecedented. 

That was my big takeaway when I read the recent M+R Benchmark report, which tracks digital marketing and fundraising for the...

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#119: How Nonprofits Can Weather a PR Crisis

Despite their good intentions (and sometimes because of them), nonprofits are not immune to PR nightmares.

Just think of the recent examples that have popped up in your newsfeed: the Girl Scouts tweet about U.S. Supreme Court Justice Amy Coney Barrett; Wounded Warriors lavish spending; MIT Media...

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#118: Build Your Writing Confidence and Skill With These Expert Tips and Techniques

What can a former flutist in “The President’s Own” United States Marine Band teach you about effective and persuasive writing?

Quite a lot, as it happens, and in this “Marketer on a Mission” podcast, Kathy Widenhouse shares with Cindy her insights on ways to create...

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#117: VidMob Gives and the Power of (Short) Nonprofit Videos

If a picture is worth 1,000 words, how much is a video - even a short one - worth? 10,000 words? 100,000? A million? 

Video is the ultimate storytelling device, says Burr Purnell, the Director of Social Good at VidMob Gives, and using it gives nonprofits an easy, fast, and affordable way to...

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#116: 2021 Advice from the ‘Nonprofit Nerd’

Jarrett Ransom, the self-described “Nonprofit Nerd” talks with Cindy about strategies to build your relationships with your donors. Concentrating on “Return on Relationship” instead of “Return on Investment” will get you much farther in your retention efforts....

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#115: 4 Steps to Donor Retention This Year

Donor retention continues to remain important, but as with everything else in 2021, your approach to it will be a little different as we begin our recovery from the pandemic. 

The basics remain the same: if your nonprofit has a high retention rate, you have a base of supporters you’ll...

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#114: New Digital Strategies for 2021

The New Year is our cue to take up different things, try the unknown, expand who we are. 

That same adventurous spirit should be part of our nonprofit marketing efforts as well. Marketing keeps evolving and we need to be willing to investigate new methods and avenues to keep up with...

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#113: Your 2021 Marketing Plan: The Great Reset

Now that the New Year is here, I have two questions for you: 

  • What would success for your nonprofit really look like in 2021?
  • And how will your marketing plan get you there? 

Welcome to the Great Reset. 

After the year we’ve had, developing a marketing plan might seem like...

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#112: Greeting 2021 with New Optimism

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Recharge. Reboot. Reinvigorate.

For most of us, that’s what a new year is also about. 

But after a hard 2020 - and the time and effort it is going to take to recover in 2021 - I worry that my nonprofit marketing friends are almost afraid to greet the new year with...

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#111: Your Low Cost Marketing Options for 2021

We all know the importance of marketing your nonprofit. 

It is your main pipeline to clients, advocates, volunteers, and donors. It’s what makes the connections possible and enables your organization to do the good it does in the world. That’s why smart marketers make the...

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#110: 2020 Marketing Lessons Your Nonprofit Can Benefit From Next Year

Normal might be overrated. 

As we head into 2021, I think many of us are torn by the idea of “returning to normal.” Of course, we want things to improve from the unrelenting challenges of 2020. We want lives saved and economic prosperity to return. But I think we also...

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#109: 7 Words That Inspire Giving This Year

As you fine-tune your end-of-year appeals, it’s worth thinking about the words that - when used judiciously - can inspire people to give to your cause. 

Below you’ll find a link to one of my most popular guides about the 20 or so words that are powerful and proven to...

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