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#127: 9 Things to Do Now for #GivingTuesday Success

Fall began this week and that can only mean one thing - it’s time to plan for #GivingTuesday.

This international day of giving, the Tuesday after Thanksgiving is always an impressive day for nonprofit organizations.

In just a few short years, #GivingTuesday has gone from a random hashtag...

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#126: What Your Nonprofit Loses When You Ignore Marketing

People who work in the nonprofit space are acutely aware that everything they do - or fail to do - can have an impact on their ability to fulfill their organization’s mission. 

Those in a leadership position, Executive Directors or CEOs, have an added responsibility. They must ensure...

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4 Tips to Make Your Emails Easy to Read

Coming up with good content is only half the story when you are trying to create an email that generates awareness, engagement and support. You also need to make sure that your email is designed to be impactful and easy-to-read. 

Here’s a handful of tips on how you can accomplish this...

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#125: Should You Avoid Marketing on These Days?

There are certain days when you might just look at the calendar and think: “Nope, that won’t be a good day to send an email or do a social media post.” 

Maybe it’s a holiday and you think your message will just get lost in the crowd. Maybe it’s the anniversary...

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#124: The 3 Ways Your Nonprofit Communicates

There are three distinct ways your nonprofit communicates with the world. 

The first one you have total control over - it’s your public face that you show in your collaterals, your social media posts, your e-communications, your website and anything you create and release for public...

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#123: 5 Ways To Draw People To Your Cause

Engagement is the marketing version of the Holy Grail for nonprofits. Its goal: to get people to notice you, interact with you, and, ultimately, support you.

It’s what all organizations want, but with more than 1.5 million nonprofits in the U.S. alone, there’s a lot of competition...

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#122: 5 Reasons Why Your Nonprofit Needs Marketing Help

There are many circumstances when a nonprofit’s leadership has no problem with engaging outside help. Accountants, attorneys, even the facilitator for a board retreat - all are typically hired outside of the organization. 

But there is often resistance when an organization looks for...

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#121: Should You Keep It Virtual in 2021?

Events manager Danielle Snelson says that 2020 gave nonprofits (and everyone else) permission to hold their events virtually. The question is, now that the pandemic is receding and in-person gatherings are more common, should we keep it virtual in 2021?

That’s the question I posed to her...

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#120: The Good Email News in This Year’s M+R Benchmark Report

2020 was a year like no other. We endured a health crisis, economic uncertainty and social unrest. But the generosity and kindness we showed were also unprecedented. 

That was my big takeaway when I read the recent M+R Benchmark report, which tracks digital marketing and fundraising for the...

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#119: How Nonprofits Can Weather a PR Crisis

Despite their good intentions (and sometimes because of them), nonprofits are not immune to PR nightmares.

Just think of the recent examples that have popped up in your newsfeed: the Girl Scouts tweet about U.S. Supreme Court Justice Amy Coney Barrett; Wounded Warriors lavish spending; MIT Media...

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#118: Build Your Writing Confidence and Skill With These Expert Tips and Techniques

What can a former flutist in “The President’s Own” United States Marine Band teach you about effective and persuasive writing?

Quite a lot, as it happens, and in this “Marketer on a Mission” podcast, Kathy Widenhouse shares with Cindy her insights on ways to create...

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#117: VidMob Gives and the Power of (Short) Nonprofit Videos

If a picture is worth 1,000 words, how much is a video - even a short one - worth? 10,000 words? 100,000? A million? 

Video is the ultimate storytelling device, says Burr Purnell, the Director of Social Good at VidMob Gives, and using it gives nonprofits an easy, fast, and affordable way to...

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