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Nonprofit Email Communications Made Easy and Effective

Increase Awareness - Build Relationships - Attract & Retain Donors using email!

#147: Don't Lose 25% of Your Subscribers in 2022

Whether your list of email subscribers is 500 or 5000, you are going to lose about 25 percent of them over time. 

They won’t unsubscribe - they’ll just stop opening your communications and become dormant, their eyes skipping right over you in their inbox, moving on to the next...

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#146: Email: 6 Reasons Why & 7 Ways How

Here’s a statistic to keep in mind when developing the marketing strategy for your nonprofit this year: $42.

That’s the average return on investment for email campaigns. For every $1 your organization spends on emails, you will get, on average $42. 

It’s why having a solid...

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#145: Someone You Should Know

Being bold is good - whether you are in the for profit world or the nonprofit world.

In the corporate sector, the names associated with being audacious and meeting the moment are measured by their profitability or market share. Folks like Jeff Bezos or Elon Musk or Tim Cooke. 

For...

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#144: 5 Ways to Grow Your Email List

Nonprofits spend a lot of time thinking about how to attract new supporters. Worried about donor churn or dwindling ranks or volunteers, they are on the lookout for new people who share their passion and are willing to commit their time, talent and treasure for a cause.  

One of the...

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#143: Time Is Not Your Enemy

The pressure we put on ourselves because of time often makes us feel like time is the enemy. But it really isn’t. It’s more like a currency that is yours to spend as you see fit.

The question is - are you spending it wisely?. 

You might be working evenings or on weekends, just...

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#142: Why Video Is Important to Your Emails

 

Video may have killed the radio star, but it will bring new life to your emails.*

It’s estimated that this year, online videos will make up more than 82% of all internet traffic. That’s 15 times higher than it was in 2017! And, multiple studies and surveys show that people...

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#141: Reset Your Marketing Mindset for 2022

Inspiration - it’s the fuel of nonprofits. It’s what makes people work harder and more creatively. It is the well that we draw on when the problems seem too big, too complicated and we are too tired. 

And for the nonprofit leader there are hundreds - if not thousands - of books,...

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#140: 9 Tips to Get Your Emails Opened

Is email dead? No.

Is it still a good way of connecting with your nonprofit’s supporters and driving everything from event attendance to donations? Absolutely.

Will it be a little harder in 2022? Unfortunately, yes.

It’s not so much that emails won’t be a viable option this...

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#139: A New Year Story to Inspire You

Happy 2022!

For the New Year, I’d like to share a story that I hope will inspire you. It’s one that is very familiar to me, because it’s the story of why I began this company and the events that led me to focus on the work on nonprofits. 

This isn’t a vanity podcast....

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#138: Make 2022 Your Data-Driven Year

When I’m advising my nonprofit clients, I warn them to stick to the stories when communicating their mission and why they need and deserve support. Stories are what engage, provoke and prompt people to action. 

Without proper context, however, data is dull, metrics are meaningless,...

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#137: 3 Tips to Build on Your Giving Tuesday Success

While #GivingTuesday might be over for another year as an event, the journey with the people who gave to you on November 30 is just starting. 

These are the people who probably received dozens of #GivingTuesday appeals from a variety of causes that day, but they chose YOU to honor with...

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#136: Get to Know Your Donors

Often nonprofits fall into two camps in terms of how they perceive their donors. 

On the one hand is the “us versus them” prism, where your donor seems like a fickle source of support. It’s almost like your communications to them disappear into a black box, and you...

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