#142: Why Video Is Important to Your Emails
Jan 20, 2022
Video may have killed the radio star, but it will bring new life to your emails.*
It’s estimated that this year, online videos will make up more than 82% of all internet traffic. That’s 15 times higher than it was in 2017! And, multiple studies and surveys show that people want to see more videos from the brands, organizations and businesses they support.
So when you add video to your emails, you are giving people what they want. And they’ll reward you for it. Studies show that adding videos boosts your open rates by about 19% and that the message you share in video will stay with your audience longer than the text they read. (It’s our human brains; visual stuff just sticks better).
I know many nonprofits shy away from embracing video because of concerns of costs, but your ability to create good, compelling video doesn’t have to cost an arm and a leg.
In this episode, I’ll go into the why and how video can be a boon to your email campaigns along with some tips of maximizing the impact they have to your e-communications.
*PS - Yes, I do know how old it makes me sound to include a reference to The Buggles “Video Killed the Radio Star,” but what can I say? I grew up with MTV, and it was the very first video they ever played.
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