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Nonprofit Email Communications Made Easy and Effective

Increase Awareness - Build Relationships - Attract & Retain Donors using email!

#142: Why Video Is Important to Your Emails

 

Video may have killed the radio star, but it will bring new life to your emails.*

It’s estimated that this year, online videos will make up more than 82% of all internet traffic. That’s 15 times higher than it was in 2017! And, multiple studies and surveys show that people...

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#140: 9 Tips to Get Your Emails Opened

Is email dead? No.

Is it still a good way of connecting with your nonprofit’s supporters and driving everything from event attendance to donations? Absolutely.

Will it be a little harder in 2022? Unfortunately, yes.

It’s not so much that emails won’t be a viable option this...

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#138: Make 2022 Your Data-Driven Year

When I’m advising my nonprofit clients, I warn them to stick to the stories when communicating their mission and why they need and deserve support. Stories are what engage, provoke and prompt people to action. 

Without proper context, however, data is dull, metrics are meaningless,...

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#137: 3 Tips to Build on Your Giving Tuesday Success

While #GivingTuesday might be over for another year as an event, the journey with the people who gave to you on November 30 is just starting. 

These are the people who probably received dozens of #GivingTuesday appeals from a variety of causes that day, but they chose YOU to honor with...

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#135: Your 2021 Giving Tuesday Subject Line Recipe

It’s crunch time for #GivingTuesday, so this is a quick podcast on one important aspect of your email campaign for this international day of giving - your email subject lines.

Fortunately, the general rules of writing a good subject line apply to Giving Tuesday as well. Things like...

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#131: 12 Tips to Better Nonprofit Emails

Study after study shows that the return on investment for email marketing is high, and the reasons why are pretty self-evident. 

The cost associated with sending mass emails to your subscribers runs from free to not terribly expensive, depending on the size or your email list and the...

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4 Tips to Make Your Emails Easy to Read

Coming up with good content is only half the story when you are trying to create an email that generates awareness, engagement and support. You also need to make sure that your email is designed to be impactful and easy-to-read. 

Here’s a handful of tips on how you can accomplish this...

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Is Your E-Newsletter Doing Its Job?

Is your e-newsletter doing its job?

How you answer these three questions will let you know:

  • Are you considered an authority when it comes to your mission?
  • Do your supporters and those you serve trust you?
  • Have your email open and click-through rates increased?

If you can answer "yes" to all of...

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#120: The Good Email News in This Year’s M+R Benchmark Report

2020 was a year like no other. We endured a health crisis, economic uncertainty and social unrest. But the generosity and kindness we showed were also unprecedented. 

That was my big takeaway when I read the recent M+R Benchmark report, which tracks digital marketing and fundraising for the...

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#118: Build Your Writing Confidence and Skill With These Expert Tips and Techniques

What can a former flutist in “The President’s Own” United States Marine Band teach you about effective and persuasive writing?

Quite a lot, as it happens, and in this “Marketer on a Mission” podcast, Kathy Widenhouse shares with Cindy her insights on ways to create...

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#93: How To Mobile Optimize Your Nonprofit’s Marketing

Once upon a time, “mobile-friendly” just meant one thing: making sure your website and emails were on templates that were responsive so that they looked as good on a smartphone as they did on your desk or laptop.

But, really, it’s so much more. 

With more than half of all...

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#92: ‘Micro’ Monthly Giving Campaigns: How to Re-engage Donors in Uncertain Times

A question for nonprofits right now is what we can do as marketers to shore up our organization’s financial position as we weather this prolonged crisis. 

One option is to seek out new donors, but that can be an expensive way to go - about 10 times more expensive than retaining a...

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