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Nonprofit Email Communications Made Easy and Effective

Increase Awareness - Build Relationships - Attract & Retain Donors using email!

Nonprofit Marketing Metrics That Matter Most

How To Know When Your Nonprofit Marketing is Working

Today we venture into the world of marketing metrics.

As always, it is not enough to simply throw messages out into the wind and hope for the best. It is vital to take a step back and think about how you measure whether your messaging and your...

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How to Lead Your Marketing Team

As the Executive Director of your nonprofit organization, you’re going to grapple, often, with one singular fact:

You can do anything, but you cannot do everything.

Does that make sense?

By this I mean: you have the skills, the experience, and the tenacity to reach the position you’re...

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#147: Don't Lose 25% of Your Subscribers in 2022

Whether your list of email subscribers is 500 or 5000, you are going to lose about 25 percent of them over time. 

They won’t unsubscribe - they’ll just stop opening your communications and become dormant, their eyes skipping right over you in their inbox, moving on to the next...

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#146: Email: 6 Reasons Why & 7 Ways How

Here’s a statistic to keep in mind when developing the marketing strategy for your nonprofit this year: $42.

That’s the average return on investment for email campaigns. For every $1 your organization spends on emails, you will get, on average $42. 

It’s why having a solid...

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#144: 5 Ways to Grow Your Email List

Nonprofits spend a lot of time thinking about how to attract new supporters. Worried about donor churn or dwindling ranks or volunteers, they are on the lookout for new people who share their passion and are willing to commit their time, talent and treasure for a cause.  

One of the...

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#142: Why Video Is Important to Your Emails

 

Video may have killed the radio star, but it will bring new life to your emails.*

It’s estimated that this year, online videos will make up more than 82% of all internet traffic. That’s 15 times higher than it was in 2017! And, multiple studies and surveys show that people...

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#140: 9 Tips to Get Your Emails Opened

Is email dead? No.

Is it still a good way of connecting with your nonprofit’s supporters and driving everything from event attendance to donations? Absolutely.

Will it be a little harder in 2022? Unfortunately, yes.

It’s not so much that emails won’t be a viable option this...

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#138: Make 2022 Your Data-Driven Year

When I’m advising my nonprofit clients, I warn them to stick to the stories when communicating their mission and why they need and deserve support. Stories are what engage, provoke and prompt people to action. 

Without proper context, however, data is dull, metrics are meaningless,...

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#137: 3 Tips to Build on Your Giving Tuesday Success

While #GivingTuesday might be over for another year as an event, the journey with the people who gave to you on November 30 is just starting. 

These are the people who probably received dozens of #GivingTuesday appeals from a variety of causes that day, but they chose YOU to honor with...

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#135: Your 2021 Giving Tuesday Subject Line Recipe

It’s crunch time for #GivingTuesday, so this is a quick podcast on one important aspect of your email campaign for this international day of giving - your email subject lines.

Fortunately, the general rules of writing a good subject line apply to Giving Tuesday as well. Things like...

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#131: 12 Tips to Better Nonprofit Emails

Study after study shows that the return on investment for email marketing is high, and the reasons why are pretty self-evident. 

The cost associated with sending mass emails to your subscribers runs from free to not terribly expensive, depending on the size or your email list and the...

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4 Tips to Make Your Emails Easy to Read

Coming up with good content is only half the story when you are trying to create an email that generates awareness, engagement and support. You also need to make sure that your email is designed to be impactful and easy-to-read. 

Here’s a handful of tips on how you can accomplish this...

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