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Nonprofit Email Communications Made Easy and Effective

Increase Awareness - Build Relationships - Attract & Retain Donors using email!

#120: The Good Email News in This Year’s M+R Benchmark Report

2020 was a year like no other. We endured a health crisis, economic uncertainty and social unrest. But the generosity and kindness we showed were also unprecedented. 

That was my big takeaway when I read the recent M+R Benchmark report, which tracks digital marketing and fundraising for the...

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#118: Build Your Writing Confidence and Skill With These Expert Tips and Techniques

What can a former flutist in “The President’s Own” United States Marine Band teach you about effective and persuasive writing?

Quite a lot, as it happens, and in this “Marketer on a Mission” podcast, Kathy Widenhouse shares with Cindy her insights on ways to create...

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#93: How To Mobile Optimize Your Nonprofit’s Marketing

Once upon a time, “mobile-friendly” just meant one thing: making sure your website and emails were on templates that were responsive so that they looked as good on a smartphone as they did on your desk or laptop.

But, really, it’s so much more. 

With more than half of all...

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#92: ‘Micro’ Monthly Giving Campaigns: How to Re-engage Donors in Uncertain Times

A question for nonprofits right now is what we can do as marketers to shore up our organization’s financial position as we weather this prolonged crisis. 

One option is to seek out new donors, but that can be an expensive way to go - about 10 times more expensive than retaining a...

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#86: Marketer on a Mission: Liz Willits of Aweber

To paraphrase the old Virginia Slims campaign, email has come a long way, baby. 

Gone are the days of sending a generic email blast to everyone on your list, just because you had their email address. 

From personalization to automation to segmentation, each technological advance of an...

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#82: My Best Low Cost Email List Building New Donor Attraction Strategy

E-communications is your biggest asset right now in this time of social separation and I’ve talked a lot about how you need to pivot to better connect with your existing supporters, but there’s another piece of the puzzle…

Attracting new subscribers. 

Just like with...

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#66: Want Better Email Open Rates in 2020? Make It Personal.

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Welcome to 2020!

One way to make it more likely that your emails are seen (and opened) this year is to employ personalization. Personalization makes your emails feel more like one-to-one conversations instead of a generic, mass communication.

So what is personalization? Basically,...

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#52: How Your ‘Thank You’ Email Can Boost Donations

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Beyond good manners, why is it important to thank people for their donations? 

In addition to the practical reason of acknowledging the gift and sending a receipt, saying thank you can be the start - or continuation - of a beautiful partnership with your benefactor.

It’s your...

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#51: The Data Driving Email-Based Fundraising

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As smart marketers, you know there are a lot of marketing options for your nonprofit to consider - for outreach, for advocacy and to engage supporters. Your job is to find what works best, is most efficient and delivers the best results. 

It will always mean experimentation and...

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#50: The Emails Behind a $25K Campaign

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About this time last year, a client of mine got some wonderful news. It had won a contract to run the region’s animal shelter. Now it could put into practice all of the things it wanted to see in a local animal shelter - a shift from “animal control” to “animal...

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#49: Is Your Email List Fundraising Ready?

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In talking with nonprofits, I often ask them about the connection between emails to their supporters and fundraising. 

Some are hesitant - they view their email subscribers as people they only reach out to in order to keep them up-to-date on news at the nonprofit, or maybe to invite...

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#48: 3 Proven Types of $2K-$10K Email Campaigns

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When thinking of nonprofit fundraising, our minds typically go towards the classics: major events with all the bells and whistles (venue, food, drinks, live and silent auctions, raffle prizes); annual campaigns with their letters, postcards and endless followup; maybe peer-to-peer drives,...

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