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Welcome To The Place Where  
Nonprofit Marketing Is Made Easy


Here you'll find tips, tools, and inspiring examples to power your nonprofit's marketing efforts and generate the awareness and support you need to fulfill your mission.

 

 

 

#51: The Data Driving Email-Based Fundraising

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As smart marketers, you know there are a lot of marketing options for your nonprofit to consider - for outreach, for advocacy and to engage supporters. Your job is to find what works best, is most efficient and delivers the best results. 

It will always mean experimentation and evolving your approach. You’ll need to try and try again to find what works. But there are ways to minimize the risk, the time, and the sheer frustration as you discover what has the most impact for...

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#50: The Emails Behind a $25K Campaign

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About this time last year, a client of mine got some wonderful news. It had won a contract to run the region’s animal shelter. Now it could put into practice all of the things it wanted to see in a local animal shelter - a shift from “animal control” to “animal care”; initiatives that would increase adoptions and reduce surrenders; programs that would ensure that no animal lost its life because of a lack of space, funds or because the animal had a disease...

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#49: Is Your Email List Fundraising Ready?

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In talking with nonprofits, I often ask them about the connection between emails to their supporters and fundraising. 

Some are hesitant - they view their email subscribers as people they only reach out to in order to keep them up-to-date on news at the nonprofit, or maybe to invite them to an event. The fundraising is done through other means. Others see every email as a potential to secure donations. 

Neither viewpoint is wrong, but I think that when your outreach balances...

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#48: 3 Proven Types of $2K-$10K Email Campaigns

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When thinking of nonprofit fundraising, our minds typically go towards the classics: major events with all the bells and whistles (venue, food, drinks, live and silent auctions, raffle prizes); annual campaigns with their letters, postcards and endless followup; maybe peer-to-peer drives, either through a walk-a-thon or social media effort.

But what about an effort that could quickly (two weeks) infuse a substantial amount of money ($2,000 to $10,000) into your nonprofit’s...

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#28: HOW do I build my nonprofits email list?

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The evidence shows that email communication is still a vital tool in your nonprofit’s strategy to raise awareness, retain donors and find new supporters.

To tap into the true potential for email marketing, you need to keep building your email list. It’s a question you should ask yourself - what could your nonprofit do if you had more people to contact?

There’s some right ways (and a couple of very wrong ones) to go about growing your contact list and in this...

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#12 How To Get Your Emails Asking For Donations Opened

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Email is a mighty marketing machine, indeed!

As more and more nonprofit marketers embrace email marketing (which is awesome by the way!), there seems to be a great deal more focus on what goes into those emails instead of what can be done to get those emails opened.

And let’s face it. If no one opens your emails, it doesn’t much matter what’s inside, does it?

It’s your email subject lines that need marketing love first and foremost!  

In today’s podcast...

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Using Freemiums to Build Your Nonprofit’s Email List

 

We all know the power of email in keeping our nonprofits afloat. Whether it’s raising awareness, soliciting donations, looking for volunteers or asking for advocacy, emails are the lifeblood of heart-centered organizations.

But how can you keep your email list robust with new recruits who will support your mission?

Let’s face it – it can be hard to get people to sign up for emails. We all know about overstuffed digital inboxes and the hesitancy to sign up for...

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Why Storytelling is Essential to Marketing Your Nonprofit

 

What do Aesop, Harry Chapin, and Stephen King have in common? 

They are all awesome storytellers. The ideas and themes they impart stay with you because of the tales they weave:

  • You could tell a child that he should not make a habit of lying because he might not be believed when he tells the truth - or you could share the story of the boy who cried “wolf.”

  • You could warn a new father that he shouldn’t work all the time – or you could just play him...
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Make Influencer Marketing Work for Your Nonprofit

 

With so much data out there, it sometimes feels like we are drowning in information. There are SO many emails, posts, tweets and videos that it’s easy for your organization’s message to get lost.

One way to make sure your nonprofit is heard above the digital din is to engage trusted people to spread the word about your cause and the great work you are doing to make the world a better place. 

These people are known as influencers.

Although influencer marketing is a...

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Nurturing New Donor Relationships

 

How to Retain New Donors and Increase Their Giving

Here’s a couple of startling statistics about retention rates from a recent report by The Fundraising Effectiveness Project, which analyzes giving at more than 10,000 nonprofits each year. On average, it reports:

·      19% Of First Time Donors Are Retained.
·      63% Of Repeat Donors Are Retained.

So if you have someone who has given to your organization a...

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