#146: Email: 6 Reasons Why & 7 Ways HowMar 09, 2022
Here’s a statistic to keep in mind when developing the marketing strategy for your nonprofit this year: $42.
That’s the average return on investment for email campaigns. For every $1 your organization spends on emails, you will get, on average $42.
It’s why having a solid email strategy for your nonprofit is so important. No other channel for soliciting the support your organization needs has that kind of ROI. It’s vastly more effective than direct mail and three times higher than the ROI for social media.
Today, I talk about why email is so effective for your organization and provide tips on maximizing the success of your email campaigns and leveraging them so they can be used in all your communication channels.
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