#147: Don't Lose 25% of Your Subscribers in 2022Mar 31, 2022
Whether your list of email subscribers is 500 or 5000, you are going to lose about 25 percent of them over time.
They won’t unsubscribe - they’ll just stop opening your communications and become dormant, their eyes skipping right over you in their inbox, moving on to the next email they choose to open.
Now the very human temptation would be to delete them from your list. And honestly, you ultimately might have to. But before you say goodbye forever, invest some time in one last campaign that reminds them why they were interested in your nonprofit in the first place:
The Re-engagement Campaign.
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