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#28: HOW do I build my nonprofits email list?

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The evidence shows that email communication is still a vital tool in your nonprofit’s strategy to raise awareness, retain donors and find new supporters.

To tap into the true potential for email marketing, you need to keep building your email list. It’s a question you should...

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#24: How To Market Your Mission Efficiently AND Effectively

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Marketing automation has really ramped up nonprofits’ ability to reach more people more often and to keep in touch with your donors, volunteers, partners, and supporters. Even on those days when there’s no chance to make a call or send a personal missive, automation...

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Cindy May Q&A: Email Marketing

To my nonprofit marketing and communications friends, I've got a quick question for you, and here's why I'm asking.

I'm on a personal mission. In the nine years I've served small nonprofits as a marketing agency - providing them with marketing and communications support to help move their...

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#12 How To Get Your Emails Asking For Donations Opened

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Email is a mighty marketing machine, indeed!

As more and more nonprofit marketers embrace email marketing (which is awesome by the way!), there seems to be a great deal more focus on what goes into those emails instead of what can be done to get those emails opened.

And let’s face it....

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Using Freemiums to Build Your Nonprofit’s Email List

 

We all know the power of email in keeping our nonprofits afloat. Whether it’s raising awareness, soliciting donations, looking for volunteers or asking for advocacy, emails are the lifeblood of heart-centered organizations.

But how can you keep your email list robust with new...

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Why Storytelling is Essential to Marketing Your Nonprofit

 

What do Aesop, Harry Chapin, and Stephen King have in common? 

They are all awesome storytellers. The ideas and themes they impart stay with you because of the tales they weave:

  • You could tell a child that he should not make a habit of lying because he might not be believed...
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Make Influencer Marketing Work for Your Nonprofit

 

With so much data out there, it sometimes feels like we are drowning in information. There are SO many emails, posts, tweets and videos that it’s easy for your organization’s message to get lost.

One way to make sure your nonprofit is heard above the digital din is to...

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Nurturing New Donor Relationships
 

How to Retain New Donors and Increase Their Giving

Here’s a couple of startling statistics about retention rates from a recent report by The Fundraising Effectiveness Project, which analyzes giving at more than 10,000 nonprofits each year. On average, it reports:

...

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How To Pitch Your Nonprofit for Free Media Coverage: Step-by-Step Blueprint Included
 

We all know the value of free publicity. Getting the word out about your nonprofit is essential for sustaining and growing your organization. It catches the attention of the public, amplifies awareness and adds credibility to the work you are doing.

The question is: How best to get...

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Online Fundraising Guide
 

3 Quick and Easy Ways to Generate Support for your Nonprofit without the Hustle and Hassle of Organizing Big Events.

Ah, summer.

Time for long vacations, 4th of July Parades and backyard barbeques. Our season to kick back with family and friends, slip into a lower gear and enjoy...

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A Monthly Email Marketing Strategy to Generate Donor Dollars (it can be done)
 

Part 3: Tips, Tricks & Swipes for your Monthly Email Marketing Strategy

Putting it All Together to Generate Donor Dollars

Yay - You’ve done it!

You’ve made it to the last part of our series on creating a quick and easy monthly email marketing strategy that generates...

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A Monthly Email Marketing Strategy to Generate Donor Dollars (it can be done)
 

Part 2: How To Develop an Editorial Calendar

Now that you’ve created your content outline, it’s time to develop your editorial calendar. The objective here is to make decisions that will frame the process you’ll be following to create consistency in your email...

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