#135: Your 2021 Giving Tuesday Subject Line RecipeNov 18, 2021
It’s crunch time for #GivingTuesday, so this is a quick podcast on one important aspect of your email campaign for this international day of giving - your email subject lines.
Fortunately, the general rules of writing a good subject line apply to Giving Tuesday as well. Things like personalization, optimized length, compelling words and a sense of urgency.
And, if nothing else, #GivingTuesday is about urgency as you try to maximize donations and other forms of support during the 24 hour period.
But your campaign is about more than the day itself. In this episode, I talk about my three-part email-recipe to leverage Giving Tuesday into an outstanding day of fundraising for your cause.
Plus, I give you 21 of my favorite GivingTuesday subject lines to use before, during and after the event.
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