This time of year, there’s a question that confounds many small nonprofits as they head towards the end of year fundraising deadline.
Should we participate in #GivingTuesday? Is the one day social media give-a-thon worth it for a nonprofit our size - or are we going to drown in a sea of requests? And even if we wanted to dive in this year, there’s only three weeks until #Giving Tuesday, which will be on Dec. 1 this year.
Last year, individuals, civic coalitions, nonprofit organizations, schools and businesses in all 50 states raised more than $380 million online in the U.S. alone during the 24-hour event, which will be Dec. 3 this year.
It’s still possible to run a #GivingTuesday 2019 campaign that will benefit your nonprofit - regardless of your size - if you start planning now.
“It’s the bigger more recognizable nonprofits that #GivingTuesday supports, not the little guys”
“It requires too much time to get things planned and promoted like #GivingTuesday suggests - seriously a 6-month campaign, we can’t do that!”
I know that’s what you’re thinking about being a part of #GivingTuesday because I’ve worked with a whole lot of small nonprofits who’ve let me know those are some of the reasons why they...