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Welcome To The Place Where  
Nonprofit Marketing Is Made Easy


Here you'll find tips, tools, and inspiring examples to power your nonprofit's marketing efforts and generate the awareness and support you need to fulfill your mission.

 

 

 

#67: Your Nonprofit Can’t Ignore THIS in 2020

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Convincing you that monthly giving programs are worth doing isn’t that hard. Report after report shows that recurring donation programs have great ROI, provide a steady, predictable flow of funds for your organization and are a powerful tool in donor retention. 

But it has to be done right.

Launching a recurring donation program is more than adding a monthly giving button, announcing the option exists and hoping for the best.  

Launching a recurring donation...

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#58: Is the Problem Your Donation Page?


Do you ever find yourself in this situation?

You’ve sent out a killer fundraising email, and you know you’re on the right track because there’s a lot of opens. Even better, people are clicking through to your donation page.

But then the numbers take a dive and your potential donors just disappear. The conversions just aren’t there.

If that’s happening to you, it might be that your donation page is letting you down. 

Donation Page Essentials

Today’s episode is about the...

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#52: How Your ‘Thank You’ Email Can Boost Donations

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Beyond good manners, why is it important to thank people for their donations? 

In addition to the practical reason of acknowledging the gift and sending a receipt, saying thank you can be the start - or continuation - of a beautiful partnership with your benefactor.

It’s your chance to educate them about the impact their gift will have; to make them more aware of how they, by donating to you, are helping to change the world. And every time you do - because you should thank...

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#48: 3 Proven Types of $2K-$10K Email Campaigns

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When thinking of nonprofit fundraising, our minds typically go towards the classics: major events with all the bells and whistles (venue, food, drinks, live and silent auctions, raffle prizes); annual campaigns with their letters, postcards and endless followup; maybe peer-to-peer drives, either through a walk-a-thon or social media effort.

But what about an effort that could quickly (two weeks) infuse a substantial amount of money ($2,000 to $10,000) into your nonprofit’s...

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#27: How To Increase Retention With More Steady Cash Flow

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Here’s an eye-popping number - 40%.

That’s how much nonprofit monthly giving programs increased last year, and there’s no signs of this trend slowing down in 2019.

It’s easy to understand why everyone loves recurring gift programs: small donations that automatically renew make giving more manageable and convenient for your nonprofit’s supporters. Meanwhile, they provide more predictable funding and higher retention rates for heart-centered...

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#16 How NOT to Lose 81% (today’s average) of Your New Donors

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You work way too hard to lose 81% of your new donors.

That’s the average today, and I say no way!

In today’s podcast episode I’m sharing three very specific new donor communication strategies that I’ve used to help nonprofits keep between 45%-60% of their new donors.

It’s a three step communication process that includes:

  • How to best welcome and thank new donors
  • Share the impact of your organization
  • Get them connected to your larger community of...
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#12 How To Get Your Emails Asking For Donations Opened

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Email is a mighty marketing machine, indeed!

As more and more nonprofit marketers embrace email marketing (which is awesome by the way!), there seems to be a great deal more focus on what goes into those emails instead of what can be done to get those emails opened.

And let’s face it. If no one opens your emails, it doesn’t much matter what’s inside, does it?

It’s your email subject lines that need marketing love first and foremost!  

In today’s podcast...

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#11. A ‘Thank You’ study that is doubling donations

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Have you ever wondered how thanking donors really adds up?

Like how does thanking donors factor into how often and how much a donor might give?

If so, you’re not alone.

In fact, just recently a powerhouse group of philanthropic experts from The Philanthropy Centre conducted a study on the impacts of an acknowledgment plan that includes how thank-you’s can contribute to donor retention, frequency of giving and even how much someone contributes - in some cases doubling...

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Become a Sponsorship Master

 

How to Build Corporate Donations into $5K - $500K+ Partnerships for Your Nonprofit

Your nonprofit needs exposure and income like a garden needs sunlight and water. 

Without it, your mission will falter. Limited exposure hides your cause in the shadows, unable to generate the engagement you need with the people who require your services. And if your nonprofit can’t be seen, it can’t engage those who want to support your nonprofit and shower it with their...

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Online Fundraising Guide

 

3 Quick and Easy Ways to Generate Support for your Nonprofit without the Hustle and Hassle of Organizing Big Events.

Ah, summer.

Time for long vacations, 4th of July Parades and backyard barbeques. Our season to kick back with family and friends, slip into a lower gear and enjoy those long lazy days.

It’s also a time when many non-profits feel they have to scale back their fundraising efforts. Let’s face it, putting together a big fundraising event during the summer...

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Checklist + Samples to make sure your donation page has all the essential elements needed to convert and collect donations!