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#106: Why Your ‘ASK’ Must Be Different This Year

development donations fundraising Oct 31, 2020

There has never been a time like right now. Never. 

And despite all the chaos and pivoting and scrambling you have had to do this year, 2020 is providing your nonprofit a very unique opportunity as you gear up for these last few weeks of fundraising.

Your job is to embrace all of this. Don’t be afraid to ask for money (even as you show empathy for folks who might not be able to give this year.) Don’t be afraid to think about what your program could do if you could expand it in 2021. Don’t be afraid to ask your supporters to be your partners and take the leap together. 

In this episode, I talk about:

  • How essential it is to share your nonprofit’s 2020 story with supporters.
  • Why you shouldn’t shy away from asking for donations to launch new initiatives 
  • How the CARES Act is giving you an additional tool to bring in donations.

In the podcast, I mention a terrific piece from Gail Perry of Fired Up Fundraising. 

You can check it out here.

I’ve also got a COPY SWIPE FILE for your 2020 End-of-Year Asks that you can grab with examples of the type of forward-thinking requests for support you can make on your website, through your mailers and in your ecommunications. You can get it below.

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