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Increase Awareness - Build Relationships - Attract & Retain Donors using email!

When And How To Change Your Nonprofit Marketing Plan

You had a marketing plan.

You did all the necessary groundwork to raise the awareness and support your nonprofit needs. You identified objectives, decided on strategies, and put the whole strategic plan into motion.

But despite all that work, you find you are still falling short of your goals....

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Nonprofit Turnover: What It’s Costing You and What To Do About It

Employee retention among nonprofit organizations is a genuine challenge. But then, so is employee retention among private businesses. In fact, the situation is not as dire as you have been led to believe.

Nonprofit Turnover Is High (But Not As High As You Think)

When you Google “Nonprofit...

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3 Tools For Creating the Ideal Team

Marketing/Communication is hard enough. Finding the right people to tackle those objectives and goals that fall on that MarCom Team? Sometimes it feels almost impossible.

Fortunately there are resources available to evaluate the skills of prospective team members - not in terms of right or wrong,...

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The 5 A’s of Nonprofit Delegation Best Practices

As we’ve discussed in previous blog posts, as the leader of a nonprofit organization, you can do anything, but you cannot do everything.

 

We know, however, that’s not going to stop you from trying.

Delegating is hard. It’s one of the hardest things to do as a leader of any...

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#106: Why Your ‘ASK’ Must Be Different This Year

There has never been a time like right now. Never. 

And despite all the chaos and pivoting and scrambling you have had to do this year, 2020 is providing your nonprofit a very unique opportunity as you gear up for these last few weeks of fundraising.

Your job is to embrace all of this....

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#104: Marketer on a Mission: Gabe Cooper of Virtuous Software

Making a donation may be one of the most personal things we do, yet most nonprofits need help with connecting with their donors on a personal level, says Gabe Cooper, founder and CEO of Virtuous Software, a responsive CRM and marketing platform.

In this Marketer on a Mission interview, we...

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#92: ‘Micro’ Monthly Giving Campaigns: How to Re-engage Donors in Uncertain Times

A question for nonprofits right now is what we can do as marketers to shore up our organization’s financial position as we weather this prolonged crisis. 

One option is to seek out new donors, but that can be an expensive way to go - about 10 times more expensive than retaining a...

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#58: Is the Problem Your Donation Page?


Do you ever find yourself in this situation?

You’ve sent out a killer fundraising email, and you know you’re on the right track because there’s a lot of opens. Even better, people are clicking through to your donation page.

But then the numbers take a dive and your potential...

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#54: Giving Tuesday Success Stories - You Can Do It Too!

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#GivingTuesday is eight weeks away.

Last year, individuals, civic coalitions, nonprofit organizations, schools and businesses in all 50 states raised more than $380 million online in the U.S. alone during the 24-hour event, which will be Dec. 3 this year. 

It’s still possible...

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#51: The Data Driving Email-Based Fundraising

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As smart marketers, you know there are a lot of marketing options for your nonprofit to consider - for outreach, for advocacy and to engage supporters. Your job is to find what works best, is most efficient and delivers the best results. 

It will always mean experimentation and...

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#50: The Emails Behind a $25K Campaign

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About this time last year, a client of mine got some wonderful news. It had won a contract to run the region’s animal shelter. Now it could put into practice all of the things it wanted to see in a local animal shelter - a shift from “animal control” to “animal...

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#28: HOW do I build my nonprofits email list?

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The evidence shows that email communication is still a vital tool in your nonprofit’s strategy to raise awareness, retain donors and find new supporters.

To tap into the true potential for email marketing, you need to keep building your email list. It’s a question you should...

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