Nine out of 10 consumers, including those who are selecting what nonprofits they will support, say that video influences their decision. That’s one of the many reasons why nonprofits need to get into the video game (even if only on their smartphones).
Video is a powerful, it’s emotionally compelling and it can inspire potential supporters to join your cause. And, contrary to popular belief, it doesn’t have to be expensive, time-consuming or technologically...
Sometimes, marketing efforts for nonprofits can feel like they are conducted in a black box. Why does the same email cause one person to give generously to your cause while prompting another person to hit the “unsubscribe” link.
It doesn’t have to be a mystery. Using one of the many online survey tools, your organization can get priceless insights into what makes your donors tick - and increase the odds that you’ll be able to retain them.