Times of uncertainty - like the one we are all going through right now - are exactly when your nonprofit should double down and reach out more to your audiences and supporters.
Do you sometimes feel like July is a wasted month for your nonprofit? The calendar slows to a crawl, folks are on vacation, and it’s hard to believe you’ll get anything substantial done. It’s time to shake off those summer doldrums; summer is actually the prime time for you and your organization to get your strategic marketing ducks in a row.
Remember all the times you said during the year that you would do “x” if you had the time? Well, now you do....
Nine out of 10 consumers, including those who are selecting what nonprofits they will support, say that video influences their decision. That’s one of the many reasons why nonprofits need to get into the video game (even if only on their smartphones).
Video is a powerful, it’s emotionally compelling and it can inspire potential supporters to join your cause. And, contrary to popular belief, it doesn’t have to be expensive, time-consuming or technologically...
Sometimes, marketing efforts for nonprofits can feel like they are conducted in a black box. Why does the same email cause one person to give generously to your cause while prompting another person to hit the “unsubscribe” link.
It doesn’t have to be a mystery. Using one of the many online survey tools, your organization can get priceless insights into what makes your donors tick - and increase the odds that you’ll be able to retain them.
Have you ever heard of the term “black box?”
Not the fight recorder in a plane (which, interestingly enough, is actually orange), but the term describing a process or machine that’s kind of hard to understand. Computers are a great example. You can see the input; you press buttons to print out a document. You see the output; the page coming out of your printer. But what goes on in the “black box?” Most of us have no idea.
Sometimes I think donor relations is like...