#40: 90% of potential donors want to see video. Do you have one?

Nine out of 10 consumers, including those who are selecting what nonprofits they will support, say that video influences their decision. That’s one of the many reasons why nonprofits need to get into the video game (even if only on their smartphones).

Video is a powerful, it’s emotionally compelling and it can inspire potential supporters to join your cause. And, contrary to popular belief, it doesn’t have to be expensive, time-consuming or technologically daunting. 

In today’s podcast, I give you a roadmap to creating a video for your nonprofit in 10 steps, and break down the process so it’s not overwhelming.

I'll go over:

• Why you need to define the overall objective of your video before you write down the first word of your script;
• Different types of videos you can create to promote your nonprofit and its work;
• Inexpensive tools that can help you create a good video without a videographer.

This is the process I use with my nonprofit clients to create video assets that can be used over and over again in many ways and on many platforms.

My friends, video marketing is not slowing down; in fact, it’s growing at an exponential rate. Don’t miss out because of fears that it might be more difficult or costly for your organization.

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Are you subscribed to my podcast? If not, I want to encourage you to subscribe today. I don’t want you to miss an episode. They are each designed to help you take immediate action on the most important nonprofit marketing strategies that will help you move your mission forward so you can accelerate the growth of your organization and create the impact you most want in this world.

Click here to subscribe in iTunes!

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Reviews help other nonprofit leaders, marketers, communicators, and fundraisers find my podcast so we can all move our missions forward with love and respect for the work we all do in making the world a better place. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what the most helpful part of the podcast was for you.

Thank you!!