The New Year is our cue to take up different things, try the unknown, expand who we are. 

That same adventurous spirit should be part of our nonprofit marketing efforts as well. Marketing keeps evolving and we need to be willing to investigate new methods and avenues to keep up with it. 

The good news is that, if nothing else, 2020 taught us that we can shift and change pretty quickly, particularly in how we use digital marketing. 

This episode is all about exploring ideas you...

Have you ever felt like you aren’t on the same page as the people you are creating marketing collaterals for? You spend time and effort creating a brochure or webpage or advertisement only to hear: “That’s not quite what we were looking for?”

Frustrating, right? 

That’s where a “creative brief” comes in, a two page (at most) document that can serve as your North Star as you develop collaterals or digital marketing campaigns and ensure that...

Technology and information are wonderful things, but sometimes it’s easy to get lost in all the data.

That’s particularly true when we are trying to measure the success of our marketing efforts.

Take all the metrics that go into a Google Analytics Report. There’s hundreds of them and you can get lost and overwhelmed in all the numbers. 

But there is a way to narrow down the data, and find the right stats to help you make your website better and more welcoming. 

In...

Once upon a time, “mobile-friendly” just meant one thing: making sure your website and emails were on templates that were responsive so that they looked as good on a smartphone as they did on your desk or laptop.

But, really, it’s so much more. 

With more than half of all Internet users accessing websites, emails and more through their phones, it’s also about making sure your content is tight and easy to consume. That means text that’s easy to read and...

Nine out of 10 consumers, including those who are selecting what nonprofits they will support, say that video influences their decision. That’s one of the many reasons why nonprofits need to get into the video game (even if only on their smartphones).

Video is a powerful, it’s emotionally compelling and it can inspire potential supporters to join your cause. And, contrary to popular belief, it doesn’t have to be expensive, time-consuming or technologically...

These stats kind of blew my mind.

• 96% of all Americans own mobile devices
• 81% are adults with smartphones
• The average American checks their phone 85 times per day
• 66% of Baby Boomers currently send text messages
• Text messages have a 98% open rate
• 90% of all text messages are read within 3 minutes of being sent

They more than make the case about the potential and power of mobile marketing for nonprofits these days.

So I asked an expert to help us learn more.

Christy Noel, Vice...

Sometimes, marketing efforts for nonprofits can feel like they are conducted in a black box. Why does the same email cause one person to give generously to your cause while prompting another person to hit the “unsubscribe” link.

It doesn’t have to be a mystery. Using one of the many online survey tools, your organization can get priceless insights into what makes your donors tick - and increase the odds that you’ll be able to retain them.

In this episode, I...

Why is it you chose a career in the field of nonprofits?

To make an impact. To give back. To help those in need.

I’m guessing all of the above.  

And as good as it feels to know how many people your organization has served, or how much you’ve collected in donations, those numbers really aren’t why you do what you do, right?

It’s the stories of people in need, people you’ve helped, people who now enjoy better lives because of the work of your ...

The big buzz in the social media world this past month has been the launch of Instagram’s donation sticker. The rollout for this new tool was late last month and already, a Who’s Who of nonprofits have started using it, including: Black Girls Code, Boys and Girls Club of America, the ASPCA, Malala Fund and The Nature Conservancy.

In this episode I do a deep dive on what it is, how it works and if it’s right for your nonprofit, including step-by-step instructions on...

Without a doubt, I know you’re a hard working marketer.

Up early checking emails on your phone before you even have your first cup of coffee.

Website updates, social media posts, checking campaigns stats, taking calls and going to meetings all before lunch.

But a busy day doesn’t always mean a productive one. Does it?  

And that can be so frustrating….I know!

But, there are tools you can use to help make even the busiest days super productive.

One’s...