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Increase Awareness - Build Relationships - Attract & Retain Donors using email!

#114: New Digital Strategies for 2021

The New Year is our cue to take up different things, try the unknown, expand who we are. 

That same adventurous spirit should be part of our nonprofit marketing efforts as well. Marketing keeps evolving and we need to be willing to investigate new methods and avenues to keep up with...

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#102: Save Time & Grief with Creative Briefs

Have you ever felt like you aren’t on the same page as the people you are creating marketing collaterals for? You spend time and effort creating a brochure or webpage or advertisement only to hear: “That’s not quite what we were looking for?”

Frustrating, right? 

...

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#101: Getting ‘Geeky’ with Google Analytics

Technology and information are wonderful things, but sometimes it’s easy to get lost in all the data.

That’s particularly true when we are trying to measure the success of our marketing efforts.

Take all the metrics that go into a Google Analytics Report. There’s hundreds of...

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#93: How To Mobile Optimize Your Nonprofit’s Marketing

Once upon a time, “mobile-friendly” just meant one thing: making sure your website and emails were on templates that were responsive so that they looked as good on a smartphone as they did on your desk or laptop.

But, really, it’s so much more. 

With more than half of all...

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#40: 90% of potential donors want to see video. Do you have one?

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Nine out of 10 consumers, including those who are selecting what nonprofits they will support, say that video influences their decision. That’s one of the many reasons why nonprofits need to get into the video game (even if only on their smartphones).

Video is a powerful, it’s...

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#39: Marketer on a Mission: Mobile Fundraising with Christy from MobileCause

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These stats kind of blew my mind.

  • 96% of all Americans own mobile devices
  • 81% are adults with smartphones
  • The average American checks their phone 85 times per day
  • 66% of Baby Boomers currently send text messages
  • Text messages have a 98% open rate
  • 90% of all text messages are read within...
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#37: Don’t Offend Your Donors By NOT Doing This

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Sometimes, marketing efforts for nonprofits can feel like they are conducted in a black box. Why does the same email cause one person to give generously to your cause while prompting another person to hit the “unsubscribe” link.

It doesn’t have to be a mystery. Using one...

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#36: How To Capture The Stories That Communicate The Impact of Your Mission

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Why is it you chose a career in the field of nonprofits?

To make an impact. To give back. To help those in need.

I’m guessing all of the above.  

And as good as it feels to know how many people your organization has served, or how much you’ve collected in donations, ...

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#34: Why and How To Use Instagram’s New Donation Sticker

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The big buzz in the social media world this past month has been the launch of Instagram’s donation sticker. The rollout for this new tool was late last month and already, a Who’s Who of nonprofits have started using it, including: Black Girls Code, Boys and Girls Club of...

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#33: 13 Marketing Tools *just for nonprofits* To Help Get More Done In Less Time

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Without a doubt, I know you’re a hard working marketer.

Up early checking emails on your phone before you even have your first cup of coffee.

Website updates, social media posts, checking campaigns stats, taking calls and going to meetings all before lunch.

But a busy day...

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#32: THE No-Cost Marketing Funnel That Gets People To Give Sooner….Not Later

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It’s no secret why digital marketing is so popular for nonprofits trying to build awareness and create connections. It’s faster, cheaper and easier than many aspects of traditional marketing and it shortens the time frame between someone becoming aware of your cause, learning...

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#30: A Power Tool To Make You a Better Nonprofit Marketer….and so much more!

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There are certain things that we do that not only make us healthier, happier human beings, they make us more effective doing the work we love. Getting enough sleep, eating right and exercising are the Big Three.

But there’s another one you might want to try if you aren’t doing...

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