Nonprofit Email Communications Made Easy and Effective

The New Year is our cue to take up different things, try the unknown, expand who we are. 

That same adventurous spirit should be part of our nonprofit marketing efforts as well. Marketing keeps evolving and we need to be willing to investigate new methods and avenues to keep up with...

Have you ever felt like you aren’t on the same page as the people you are creating marketing collaterals for? You spend time and effort creating a brochure or webpage or advertisement only to hear: “That’s not quite what we were looking for?”

Frustrating, right? 

...

Technology and information are wonderful things, but sometimes it’s easy to get lost in all the data.

That’s particularly true when we are trying to measure the success of our marketing efforts.

Take all the metrics that go into a Google Analytics Report. There’s hundreds of...

Once upon a time, “mobile-friendly” just meant one thing: making sure your website and emails were on templates that were responsive so that they looked as good on a smartphone as they did on your desk or laptop.

But, really, it’s so much more. 

With more than half of all...

Nine out of 10 consumers, including those who are selecting what nonprofits they will support, say that video influences their decision. That’s one of the many reasons why nonprofits need to get into the video game (even if only on their smartphones).

Video is a powerful, it’s...

These stats kind of blew my mind.

• 96% of all Americans own mobile devices
• 81% are adults with smartphones
• The average American checks their phone 85 times per day
• 66% of Baby Boomers currently send text messages
• Text messages have a 98% open rate
• 90% of all text messages are read within...

Sometimes, marketing efforts for nonprofits can feel like they are conducted in a black box. Why does the same email cause one person to give generously to your cause while prompting another person to hit the “unsubscribe” link.

It doesn’t have to be a mystery. Using one...

Why is it you chose a career in the field of nonprofits?

To make an impact. To give back. To help those in need.

I’m guessing all of the above.  

And as good as it feels to know how many people your organization has served, or how much you’ve collected in donations, ...

The big buzz in the social media world this past month has been the launch of Instagram’s donation sticker. The rollout for this new tool was late last month and already, a Who’s Who of nonprofits have started using it, including: Black Girls Code, Boys and Girls Club of...

Without a doubt, I know you’re a hard working marketer.

Up early checking emails on your phone before you even have your first cup of coffee.

Website updates, social media posts, checking campaigns stats, taking calls and going to meetings all before lunch.

But a busy day...

It’s no secret why digital marketing is so popular for nonprofits trying to build awareness and create connections. It’s faster, cheaper and easier than many aspects of traditional marketing and it shortens the time frame between someone becoming aware of your cause, learning...

There are certain things that we do that not only make us healthier, happier human beings, they make us more effective doing the work we love. Getting enough sleep, eating right and exercising are the Big Three.

But there’s another one you might want to try if you aren’t doing...