The Best Way to Communicate Marketing ROI to Your Board

The majority of nonprofits undervalue and underinvest in marketing. You probably see this in your own work – high expectations with limited resources and tight budgets are all too common in the nonprofit world. 👎

We must understand and embrace that those leading the organization as CEOs and EDs and making decisions as Board Members who are deeply focused on the mission will prioritize direct services and program funding first…and that’s okay.

However, they need to understand that marketing is a vital component for ensuring people are aware, informed, and engaged with the services that drive the mission. 💪

Watch this video for 5 ways to show nonprofit leaders why marketing matters ⬇️