For Nonprofit CEOs
The Weekly Brief
Marketing leadership insights for nonprofit CEOs.
Nonprofit marketing doesn't fail because of effort or talent.
It fails when it isn't clearly directed and led from the executive seat.
Here you'll find weekly notes on how to close that gap — written with real-time insight from the seats we've sat in: nonprofit CEO, VP of Marketing, Board Chair, Marketing Committee Chair, and nearly two decades leading a digital marketing agency built solely for nonprofits.
Read the Latest Briefs
Mid-Week Marketing Signal & Saturday Marketing Shift
From
Subject
Date
Cindy
Mid-Week Brief
A little legacy gift from Dolly
I was sitting outside Starbucks with my first pumpkin cold brew of the season when I learned Dolly Parton had died.
September 2
Cindy & Breece
Saturday Brief
☕ A resource most CEOs overlook
If I asked you to name your organization's most important resources, what would make your list?
August 29
Cindy
Mid-Week Brief
Attention looks different from the CEO seat
There is rarely a shortage of things deserving a nonprofit CEO's attention.
August 26
Cindy & Breece
Saturday Brief
☕ When CEO worry becomes team worry
Some of the most revealing moments in leadership happen when something goes wrong.
August 22
Cindy
Mid-Week Brief
When the pressure rises for a CEO
Something wasn't going the way one of our nonprofit clients needed it to.
August 19
Cindy & Breece
Saturday Brief
☕ When a CEO sees what’s coming
At what point does what you're seeing require you to lead differently?
August 15
Cindy
Mid-Week Brief
When does CEO insight require action?
"Grants just aren't what they used to be. We can't depend on them."
August 12
Cindy & Breece
Saturday Brief
☕ Ambitious or Reasonable (which one are you?)
On Wednesday, I asked if you'd quietly started expecting less from your mission than you once did.
August 8
Leadership Perspectives
Most nonprofit marketing writing is for the marketing team. This is for the leader who's responsible for it.