The Weekly Brief

For Nonprofit CEOs

The Weekly Brief

Ā 

Marketing leadership insights for nonprofit CEOs.

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Nonprofit marketing doesn't fail because of effort or talent.

It fails when it isn't clearly directed and led from the executive seat.

Here you'll find weekly notes on how to close that gap — written with real-time insight from the seats we've sat in: nonprofit CEO, VP of Marketing, Board Chair, Marketing Committee Chair, and nearly two decades leading a digital marketing agency built solely for nonprofits.

Read the Latest Briefs

Mid-Week Marketing Signal & Saturday Marketing Shift

From

Subject

Date

Cindy & Breece
Saturday Brief

ā˜• The question every nonprofit CEO can ask

You don't have to bring the marketing to the marketing meeting.

October 3

Cindy
Mid-Week Brief

When your brain says, ā€œI’ve got nothingā€

When you’re carrying everything you carry as a CEO, coming up with something interesting to talk about in a marketing meeting probably isn’t very high on your priority list.

September 30

Cindy & Breece
Saturday Brief

ā˜• When you don’t know what to do

Confidence that depends on circumstances cooperating isn't really the kind of confidence leadership requires.

September 26

Cindy
Mid-Week Brief

Strong leaders get unsteady too

You don't know exactly how donors will respond as you move into year-end.

September 23

Cindy & Breece
Saturday Brief

ā˜• What Legacy Leaders build…

Budgets require it. Strategic plans require it. Boards expect it.

September 19

Cindy
Mid-Week Brief

Are you leading beyond today?

We're deep into year-end fundraising planning with several of our nonprofit clients right now, and I'm seeing two very different realities.

September 16

Cindy & Breece
Saturday Brief

ā˜• Do you really trust your team?

It's a little harder when someone on that team makes an important decision differently than you would have.

September 12

Cindy & Breece
Saturday Brief

ā˜• What your future CEO will need to know

Some of the most important things inside an organization can be surprisingly easy to lose.

September 5

Leadership Perspectives

Most nonprofit marketing writing is for the marketing team. This is for the leader who's responsible for it.

Marketing is Mission-Critical

When a CEO Leads Marketing Well

You Don't Have to Do the Marketing. But You Are the One Who Has to ...