Two Perspectives.
One Purpose
We’re Cindy and Breece May.
We teach nonprofit CEOs and Executive Directors how to lead marketing, without doing the marketing.
Because when leadership is clear, marketing steadies.
And when marketing steadies, the entire organization moves forward with more alignment, confidence, and measurable growth.
After more than 20 years inside nonprofit organizations, we’ve seen a consistent pattern.
When marketing feels inconsistent, hard to explain, or difficult to trust —
it’s rarely a team problem.
It’s a leadership clarity problem.
Direction hasn’t been clearly defined.
Success hasn’t been clearly measured.
And strategy hasn’t been protected long enough to produce results.
So effort fills the gap.
The team works harder.
More campaigns go out.
More decisions get made.
But without clear direction from the top, everything starts to drift.
That’s the gap our work is designed to close.
What we’ve built at Cindy May Marketing comes from two vantage points that rarely exist in the same room:
The executive seat — where growth is your responsibility
And the marketing room — where execution happens
We’ve spent our careers inside both.
Cindy May · Founder & CEO
I’ve spent more than 20 years inside nonprofit organizations — as a trusted partner, interim CEO, VP of Marketing, board chair, and strategic advisor.
I’ve done the marketing work.
I’ve built the teams that execute it.
And I’ve led the strategy behind hundreds of organizations navigating growth.
What that experience taught me is this:
The most important variable in nonprofit marketing is not the tactics.
It’s the clarity of the leader above them.
When a CEO can define what “working” means, set direction, and protect it — marketing steadies.
Growth becomes something you can explain, defend, and build on.
When that clarity is missing, even strong teams absorb the uncertainty.
That’s the gap I now focus on closing.
Breece May · COO
I’ve been in the nonprofit marketing room my entire career — first observing it, then executing it, and now leading the operations behind it.
I’ve managed nonprofit accounts, directed digital strategy, and built the systems that keep marketing consistent and measurable.
I know what the team experiences when direction is clear.
And I know what happens when it isn’t.
You can feel it immediately.
When the CEO walks in with clear direction, everything sharpens.
Decisions get faster.
Reporting gets clearer.
The team executes with more confidence.
That’s the shift we help create — from the inside out.
Why This Works
Two perspectives. One purpose.
Cindy brings the executive lens — where direction is set and growth is owned.
Breece brings the operational lens — where strategy is executed and results are produced.
Together, we bridge the gap between those two rooms.
Because that space — between leadership and execution —
is where most nonprofit marketing breaks down.
If you’re ready to lead your marketing with more clarity and confidence —
this is where to start.
“Before this shift, marketing felt harder to navigate than it should have. The effort was there. The team was working.
But I didn’t feel like I had a clear way to define what ‘working’ actually meant — or how to confidently evaluate it.
What changed was the clarity.
I now have a stronger understanding of what we’re building toward, how to direct it, and how to talk about it with confidence.
That’s made a meaningful difference — not just in our marketing, but in how I lead it.”
Ethan Amos
CEO, Flagstaff Family Food Center
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