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#77: Marketing Your Mission in Uncertain Times

Times of uncertainty - like the one we are all going through right now -  are exactly when your nonprofit should double down and reach out more to your audiences and supporters. 

  • To clarify what you are doing. 
  • To connect with your various audiences. 
  • To build on the relationships you have. 
  • And, sometimes, just to share some good news during a time of adversity.

Today’s bonus podcast is about doing just that - keeping the lines of communications open during an emergency, whether it is the “slow-rolling earthquake” that is the COVID-19 spread or any other type of event that disrupts your organization’s work. 

But it’s not just about keeping your audiences in the loop of how you are responding to a crisis, or how they can help. It’s also about taking these trying times and using them as a way to build ties and trust with your supporters.

One of the methods I discuss in this podcast is about surveying your supporters. If you don’t already have a survey program you use, please click below to download my recently updated  “Best Survey Platforms” guide.

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Connect with our Smart Marketing for Small Nonprofits Community for a greater sense of joy, creativity, and camaraderie as you do what you do to make the world a better place!

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Are you subscribed to my podcast? If not, I want to encourage you to subscribe today. I don’t want you to miss an episode. They are each designed to help you take immediate action on the most important nonprofit marketing strategies that will help you move your mission forward so you can accelerate the growth of your organization and create the impact you most want in this world. 

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And if you’re feeling extra motivated, I would be very grateful if you left me a review too. 

Reviews help other nonprofit leaders, marketers, communicators, and fundraisers find my podcast so we can all move our missions forward with love and respect for the work we all do in making the world a better place. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what the most helpful part of the podcast was for you. 

Thank you!

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