#77: Marketing Your Mission in Uncertain Times

communication strategy marketing strategy podcast surveys Mar 18, 2020

Times of uncertainty - like the one we are all going through right now -  are exactly when your nonprofit should double down and reach out more to your audiences and supporters. 

  • To clarify what you are doing. 
  • To connect with your various audiences. 
  • To build on the relationships you have. 
  • And, sometimes, just to share some good news during a time of adversity.

Today’s bonus podcast is about doing just that - keeping the lines of communications open during an emergency, whether it is the “slow-rolling earthquake” that is the COVID-19 spread or any other type of event that disrupts your organization’s work. 

But it’s not just about keeping your audiences in the loop of how you are responding to a crisis, or how they can help. It’s also about taking these trying times and using them as a way to build ties and trust with your supporters.


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