#77: Marketing Your Mission in Uncertain TimesMar 18, 2020
Times of uncertainty - like the one we are all going through right now - are exactly when your nonprofit should double down and reach out more to your audiences and supporters.
- To clarify what you are doing.
- To connect with your various audiences.
- To build on the relationships you have.
- And, sometimes, just to share some good news during a time of adversity.
Today’s bonus podcast is about doing just that - keeping the lines of communications open during an emergency, whether it is the “slow-rolling earthquake” that is the COVID-19 spread or any other type of event that disrupts your organization’s work.
But it’s not just about keeping your audiences in the loop of how you are responding to a crisis, or how they can help. It’s also about taking these trying times and using them as a way to build ties and trust with your supporters.
One of the methods I discuss in this podcast is about surveying your supporters. If you don’t already have a survey program you use, please click below to download my recently updated “Best Survey Platforms” guide.
Connect with our Smart Marketing for Small Nonprofits Community for a greater sense of joy, creativity, and camaraderie as you do what you do to make the world a better place!
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