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Nonprofit Email Communications Made Easy and Effective

Increase Awareness - Build Relationships - Attract & Retain Donors using email!

Why It’s Time for Your Nonprofit to Embrace QR Code Marketing

The first time I saw a QR code, I remember being told that it was going to be the next big thing, a game changer in the world of marketing. 

QR codes were the latest innovation for engaging with people on-the-go, a way to connect more fully with the ever-growing number of people who were...

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Nonprofit Turnover: What It’s Costing You and What To Do About It

Employee retention among nonprofit organizations is a genuine challenge. But then, so is employee retention among private businesses. In fact, the situation is not as dire as you have been led to believe.

Nonprofit Turnover Is High (But Not As High As You Think)

When you Google “Nonprofit...

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#48: 3 Proven Types of $2K-$10K Email Campaigns

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When thinking of nonprofit fundraising, our minds typically go towards the classics: major events with all the bells and whistles (venue, food, drinks, live and silent auctions, raffle prizes); annual campaigns with their letters, postcards and endless followup; maybe peer-to-peer drives,...

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#46: Why Your Nonprofit Needs 'Style'

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I sometimes get raised eyebrows when I suggest to clients that they need to get a style guide together to protect their brand.

“Is that really necessary?” I’ve been asked. “I mean, hey, we’re not Nike or McDonald’s.”

And it’s true - these...

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#30: A Power Tool To Make You a Better Nonprofit Marketer….and so much more!

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There are certain things that we do that not only make us healthier, happier human beings, they make us more effective doing the work we love. Getting enough sleep, eating right and exercising are the Big Three.

But there’s another one you might want to try if you aren’t doing...

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#23: How To Harness The Power To Make Data Driven Marketing Decisions for Your Nonprofit

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When it comes to marketing - numbers matter.

They are essential in determining how your nonprofit’s marketing efforts are doing. You keep a pulse on things like email open rates, donation dollars and engagement numbers on social media because that data helps you determine your...

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