Nonprofit Email Communications Made Easy and Effective
Increase Awareness - Build Relationships - Attract & Retain Donors using email!
When thinking of nonprofit fundraising, our minds typically go towards the classics: major events with all the bells and whistles (venue, food, drinks, live and silent auctions, raffle prizes); annual campaigns with their letters, postcards and endless followup; maybe peer-to-peer drives,...
I sometimes get raised eyebrows when I suggest to clients that they need to get a style guide together to protect their brand.
“Is that really necessary?” I’ve been asked. “I mean, hey, we’re not Nike or McDonald’s.”
And it’s true - these...
There are certain things that we do that not only make us healthier, happier human beings, they make us more effective doing the work we love. Getting enough sleep, eating right and exercising are the Big Three.
But there’s another one you might want to try if you aren’t doing...
When it comes to marketing - numbers matter.
They are essential in determining how your nonprofit’s marketing efforts are doing. You keep a pulse on things like email open rates, donation dollars and engagement numbers on social media because that data helps you determine your...
