I sometimes get raised eyebrows when I suggest to clients that they need to get a style guide together to protect their brand.
“Is that really necessary?” I’ve been asked. “I mean, hey, we’re not Nike or McDonald’s.”
And it’s true - these nonprofits aren’t selling sneakers or Big Macs. What they have to communicate is even more important. When the public sees their logos, images or messaging, they need to know that a nonprofit is making an impact, and that investing in them (whether through donations, volunteer time or leadership) is a wise investment.
One way to make sure a nonprofit brand gets the respect it deserves is by establishing a guide that ensures the nonprofit’s logo, colors, icons, slogans, and more are presented in a consistent and professional manner. Not having a style guide can result in a hodgepodge of styles or approaches that can be seen as chaotic or, much worse, indicate a lack of cohesion within the organization itself.
Nobody wants that.
In addition to the podcast, I have some additional style guide resources for you below, including a link to the amazingly comprehensive charity:water brand guide and a simple, one-page checklist of what you might want to include in your own organization’s guide.
Are you subscribed to my podcast? If not, I want to encourage you to subscribe today. I don’t want you to miss an episode. They are each designed to help you take immediate action on the most important nonprofit marketing strategies that will help you move your mission forward so you can accelerate the growth of your organization and create the impact you most want in this world.
And if you’re feeling extra motivated, I would be very grateful if you left me a review over on iTunes, too.
Reviews help other nonprofit leaders, marketers, communicators, and fundraisers find my podcast so we can all move our missions forward with love and respect for the work we all do in making the world a better place. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what the most helpful part of the podcast was for you.