Are you using Instagram as part of your regular social media outreach for your nonprofit? And if so, is it a once-in-a-while thing, or a big part of your social media strategy for 2020? Or have you not taken the IG leap at all?
Wherever you are on your Instagram journey, this podcast talks about why you should take the IG plunge - or the recent trends and strategies you might not be aware of even if you are a dedicated Instagramer.
I sometimes get raised eyebrows when I suggest to clients that they need to get a style guide together to protect their brand.
“Is that really necessary?” I’ve been asked. “I mean, hey, we’re not Nike or McDonald’s.”
And it’s true - these nonprofits aren’t selling sneakers or Big Macs. What they have to communicate is even more important. When the public sees their logos, images or messaging, they need to know that a nonprofit is...