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#126: What Your Nonprofit Loses When You Ignore Marketing

People who work in the nonprofit space are acutely aware that everything they do - or fail to do - can have an impact on their ability to fulfill their organization’s mission. 

Those in a leadership position, Executive Directors or CEOs, have an added responsibility. They must ensure...

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#102: Save Time & Grief with Creative Briefs

Have you ever felt like you aren’t on the same page as the people you are creating marketing collaterals for? You spend time and effort creating a brochure or webpage or advertisement only to hear: “That’s not quite what we were looking for?”

Frustrating, right? 

...

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#74: Why Instagram Is Worth Your Nonprofit’s Time

Are you using Instagram as part of your regular social media outreach for your nonprofit? And if so,  is it a once-in-a-while thing, or a big part of your social media strategy for 2020? Or have you not taken the IG leap at all? 

Wherever you are on your Instagram journey, this podcast...

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#46: Why Your Nonprofit Needs 'Style'

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I sometimes get raised eyebrows when I suggest to clients that they need to get a style guide together to protect their brand.

“Is that really necessary?” I’ve been asked. “I mean, hey, we’re not Nike or McDonald’s.”

And it’s true - these...

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