Have you ever felt like you aren’t on the same page as the people you are creating marketing collaterals for? You spend time and effort creating a brochure or webpage or advertisement only to hear: “That’s not quite what we were looking for?”

Frustrating, right? 

That’s where a “creative brief” comes in, a two page (at most) document that can serve as your North Star as you develop collaterals or digital marketing campaigns and ensure that...

So your nonprofit got itself a Google AdsGrant. Good for you! 

Now the real work begins. 

That’s the word from Steven Aguiar, founder of Good Goes Further and this week’s Marketer on a Mission interviewee. Steven helps nonprofits create and execute plans for digital growth using the expertise he gained while transforming marketing at MTV, The FADER, and the Players’ Tribune.

During our interview, he talks about how Google AdGrants Work and how nonprofits can...

Facebook ads are a powerful way to broaden your nonprofit’s reach, increase awareness, target audiences that are aligned with your cause, can get more people to your events, attract people to opt-in to your email list and much more. Plus, this can all be done with the limited budget many organizations are operating under.

The challenge is keeping up with the often-evolving regulations around Facebook ads, many of which are the result of the 2016 election, when it came to light...

Including the Nonprofit Facebook Advertising Go-To Resource Guide To Help You Avoid These Mistakes!

In the past few years, nonprofit organizations have used Facebook advertising as part of their marketing outreach strategy. It’s a good thing! In fact, we’ve helped many of our clients formulate and execute Facebook advertising plans for things like end-of-year contribution campaigns, special events, and calls for volunteers.

As we all know, social media strategies...