#55: What You Need To Know NOW For Your Nonprofit To Run Facebook AdsOct 12, 2019
Facebook ads are a powerful way to broaden your nonprofit’s reach, increase awareness, target audiences that are aligned with your cause, can get more people to your events, attract people to opt-in to your email list and much more. Plus, this can all be done with the limited budget many organizations are operating under.
The challenge is keeping up with the often-evolving regulations around Facebook ads, many of which are the result of the 2016 election, when it came to light that organizations outside of the United State were spending vast sums of money to run ads to influence this nation’s election.
Initially the rules were just to become “authorized” if you were running political ads, which meant proving that you were who you said you were and lived in the U.S.
Now the rules, some of which were only introduced last month, include having a disclaimer showing who is paying for the ads if it relates to “social issues” - including healthcare, education and the environment.
In this episode, Cindy goes through the new regulations, what it means for your nonprofit’s Facebook ads and the process of becoming authorized and creating a disclaimer.
Links Mentioned in The Episode:
- Overall list of topics Facebook considers “social issues”
- Examples of types of ads that require disclaimers under each “social issue” category:
- How to get authorized to run ads pertaining to social issues
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