In this extraordinary time, with all the extra effort it now takes to stay connected with the people we already know, it might be tempting to only focus on current donors instead of looking for new ones. 

It’s understandable. The stats tell us it takes more effort and expense to acquire new donors than to retain the people already sold on our cause. But finding and cultivating new supporters is essential - especially now when the churn rate of your active donors might be higher...

Facebook ads are a powerful way to broaden your nonprofit’s reach, increase awareness, target audiences that are aligned with your cause, can get more people to your events, attract people to opt-in to your email list and much more. Plus, this can all be done with the limited budget many organizations are operating under.

The challenge is keeping up with the often-evolving regulations around Facebook ads, many of which are the result of the 2016 election, when it came to light...

Sometimes a podcast is so nice, you have to listen twice. 

If you didn’t catch my original podcast back in April with the phenomenal Liz Melville, a Marketer on a Mission and expert on Facebook advertising strategies, you are in for a treat. And if you did listen to this back a few months ago, I urge you to hit the replay button because she gave out so many tips and tricks, it’s likely you’ll hear something you missed the first time.

Liz is a well-respected...

When Hand in Paw volunteer Brittany Jennings learned there was a communications position open at the nonprofit she gave her time to, she jumped at the chance. Now she leads all communications efforts for the organization, which provides animal-assisted therapy in Birmingham, Alabama hospitals and schools. This includes three social media accounts and in today’s podcast, Brittany shares her best practices and offers some advice on how to keep social media fresh and responsive...

If you want to use the world’s largest social media platform to find new supporters for your nonprofit, today’s Marketer on a Mission, Liz Melville, can help.

Liz is a well-respected social media strategist based in the United Kingdom who truly understands the power of Facebook ads to identify new audiences for your nonprofit, build those relationships and ultimately convert them into donors.

In the podcast, Liz goes over her “ABCs” for using Facebook ads and...

Including the Nonprofit Facebook Advertising Go-To Resource Guide To Help You Avoid These Mistakes!

In the past few years, nonprofit organizations have used Facebook advertising as part of their marketing outreach strategy. It’s a good thing! In fact, we’ve helped many of our clients formulate and execute Facebook advertising plans for things like end-of-year contribution campaigns, special events, and calls for volunteers.

As we all know, social media strategies...