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#120: The Good Email News in This Year’s M+R Benchmark Report

2020 was a year like no other. We endured a health crisis, economic uncertainty and social unrest. But the generosity and kindness we showed were also unprecedented. 

That was my big takeaway when I read the recent M+R Benchmark report, which tracks digital marketing and fundraising for the...

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#103: Celebrate Fall in Your Marketing

Fall always feels like a special time for renewal, which makes the season a perfect time to shift gears in our marketing outreach. That may be true particularly this year, after months of uncertainty, fear, and devastating headlines. 

Taking advantage of this time to “lighten...

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#99: New Donor Digital Marketing Funnel

In this extraordinary time, with all the extra effort it now takes to stay connected with the people we already know, it might be tempting to only focus on current donors instead of looking for new ones. 

It’s understandable. The stats tell us it takes more effort and expense to...

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