#103: Celebrate Fall in Your Marketing

communication strategy donors events podcast Oct 11, 2020
Celebrate Fall in Your Marketing

Fall always feels like a special time for renewal, which makes the season a perfect time to shift gears in our marketing outreach. That may be true particularly this year, after months of uncertainty, fear, and devastating headlines. 

Taking advantage of this time to “lighten up” your marketing outreach doesn’t mean you should ignore what’s going on in the world or be insensitive to it. But it might be a time to stress optimism - in our ability to ultimately overcome the coronavirus, in an eventual economic recovery, and in our hope for a better tomorrow. 

I think that tends to be our default setting as nonprofit marketers and after the year we’ve had in 2020, I think it’s wise to lean into this season of hope. 

In this episode, we’ll talk about: 

  • How to balance the tone in your outreach as you look to “lighten up” your messaging for the fall season.
  • Timely topics and events for this month
  • Fall fundraisers that will work even with social distancing

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