Nonprofit Email Communications Made Easy and Effective

Events manager Danielle Snelson says that 2020 gave nonprofits (and everyone else) permission to hold their events virtually. The question is, now that the pandemic is receding and in-person gatherings are more common, should we keep it virtual in 2021?

That’s the question I posed to her...

Fall always feels like a special time for renewal, which makes the season a perfect time to shift gears in our marketing outreach. That may be true particularly this year, after months of uncertainty, fear, and devastating headlines. 

Taking advantage of this time to “lighten...

Email is every nonprofit’s biggest asset right now. 

Your organization probably already has a robust email list that you use to connect with all of your audiences on a regular basis - financial supporters, board members, volunteers, and clients. 

And it’s where people are...

There is one big hit that many nonprofits are facing right now - the cancellation or postponement of events that they were counting on to raise needed support to continue their missions.  

From Spring Galas, to fundraising walks and runs, notices of postponements and cancellations keep...

Filling the room (or the charity sporting event or the holiday lights tour or any event you use to raise funds for your cause) requires a different type of marketing than your regular outreach.

While your mission is still front and center in this type of marketing, there is a big...

From years in the nonprofit sector, I know that many nonprofits tend to “go dark” in the summer months.

There’s lots of understandable reasons for this. Supporters might be out of town or would rather spend this precious time with family. Can you really get enough people...

You always need to be meeting your supporters where they are and (despite Facebook’s recent troubles) you can usually find them hanging out on social media.

Which is why that’s exactly the place where you should be supplementing your efforts to boost attendance at your fundraising...

How to Retain New Donors and Increase Their Giving

Here’s a couple of startling statistics about retention rates from a recent report by The Fundraising Effectiveness Project, which analyzes giving at more than 10,000 nonprofits each year. On average, it reports:

...

How to Capture the Information You Need to Turn Event Attendees into Lifelong Donors

You know they’re out there.

The people who – if you could connect with them – would become passionate supporters of your nonprofit. They are your next donors, next volunteers, next...

How to Extend the Life of Your Fundraising Event and Exceed Your Goal

In the nonprofit world, annual events are the Academy Awards of your fundraising efforts. Whether it’s a fashion show, (one of my favs!) an awards gala or a golf tournament, these are the big-ticket items...

I recently attended another fundraising event hosted by one of the many wonderful nonprofits in my community as I typically do nearly every month. 

As you know, organizing a fundraising events takes tons of work. As someone who’s been behind the scenes planning,...