There is one big hit that many nonprofits are facing right now - the cancellation or postponement of events that they were counting on to raise needed support to continue their missions.  

From Spring Galas, to fundraising walks and runs, notices of postponements and cancellations keep pouring in. Nonprofits are being forced to make what might feel like untenable decisions. 

But the good news is that there is a Plan B - a way to fill the fundraising gap digitally.

There are...

Filling the room (or the charity sporting event or the holiday lights tour or any event you use to raise funds for your cause) requires a different type of marketing than your regular outreach.

While your mission is still front and center in this type of marketing, there is a big difference because you’re selling an experience as much as a cause. 

So how can you create buzz for your event and boost ticket sales, registrations or attendance? You need two approaches - one for...

You always need to be meeting your supporters where they are and (despite Facebook’s recent troubles) you can usually find them hanging out on social media.

Which is why that’s exactly the place where you should be supplementing your efforts to boost attendance at your fundraising event this summer.

In addition to making sure your stalwart supporters stay in the know about your event, it will give you an opportunity to reach out to more folks with advertising that won’t...

I recently attended another fundraising event hosted by one of the many wonderful nonprofits in my community as I typically do nearly every month. 

As you know, organizing a fundraising events takes tons of work. As someone who’s been behind the scenes planning, organizing, marketing and occasionally even emceeing nonprofit events, I’m super sensitive to all the details, and appreciative of what it takes to put on a successful fundraiser.

This event was well...