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#138: Make 2022 Your Data-Driven Year

When I’m advising my nonprofit clients, I warn them to stick to the stories when communicating their mission and why they need and deserve support. Stories are what engage, provoke and prompt people to action. 

Without proper context, however, data is dull, metrics are meaningless,...

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#130: Start Dreaming About What Your Nonprofit Can Do in 2022

For most nonprofits, this is the busiest time of the year. Between #GivingTuesday, end-of-year campaigns, and the upcoming holiday season, calendars are packed and time is a precious commodity. 

But don’t let your big list of pressing things to do prevent you from taking a break now...

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#121: Should You Keep It Virtual in 2021?

Events manager Danielle Snelson says that 2020 gave nonprofits (and everyone else) permission to hold their events virtually. The question is, now that the pandemic is receding and in-person gatherings are more common, should we keep it virtual in 2021?

That’s the question I posed to her...

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#103: Celebrate Fall in Your Marketing

Fall always feels like a special time for renewal, which makes the season a perfect time to shift gears in our marketing outreach. That may be true particularly this year, after months of uncertainty, fear, and devastating headlines. 

Taking advantage of this time to “lighten...

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#81: 9 Emails Your Nonprofit Can Send During a Crisis

Email is every nonprofit’s biggest asset right now. 

Your organization probably already has a robust email list that you use to connect with all of your audiences on a regular basis - financial supporters, board members, volunteers, and clients. 

And it’s where people are...

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#79: How To Move In-Person Fundraising Events Online

There is one big hit that many nonprofits are facing right now - the cancellation or postponement of events that they were counting on to raise needed support to continue their missions.  

From Spring Galas, to fundraising walks and runs, notices of postponements and cancellations keep...

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#57: Nonprofit Guide to Event Marketing

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Filling the room (or the charity sporting event or the holiday lights tour or any event you use to raise funds for your cause) requires a different type of marketing than your regular outreach.

While your mission is still front and center in this type of marketing, there is a big...

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Boost Attendance at Your Nonprofit Event with Social Media

You always need to be meeting your supporters where they are and (despite Facebook’s recent troubles) you can usually find them hanging out on social media.

Which is why that’s exactly the place where you should be supplementing your efforts to boost attendance at your fundraising...

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Fire Up Your Fundraising
 

I recently attended another fundraising event hosted by one of the many wonderful nonprofits in my community as I typically do nearly every month. 

As you know, organizing a fundraising events takes tons of work. As someone who’s been behind the scenes planning,...

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