#81: 9 Emails Your Nonprofit Can Send During a Crisis

communication strategy events marketing strategy podcast testimonials Apr 10, 2020

Email is every nonprofit’s biggest asset right now. 

Your organization probably already has a robust email list that you use to connect with all of your audiences on a regular basis - financial supporters, board members, volunteers, and clients. 

And it’s where people are right now. Working from home and being online for most of the day means people are checking their inboxes more often and opening more emails.

This podcast is all about what you can do to keep people’s attention, engagement, and support during this time. Because this crisis does mean that you will be managing your email in a different way. 

Today we discuss:

  • The reasons why it’s okay to email more frequently during the era of coronavirus
  • Why you don’t have to be on the “front lines” of the crisis to have a reason to reach out.
  • The wide variety of emails you can be sending during this time.
  • Why it’s okay to ask for donations even during these uncertain times (The key? Being sensitive to the fact that some supporters might not be in a position to give right now.) 

Your organization has many options that will allow you to keep showing up as a welcome addition in someone’s email inbox. Now is the time to build those relationships, get a better understanding of your supporters, and share more of how you do the work that makes the world better. 

But you need to show up, and right now email is one of the best ways to do that.


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