#81: 9 Emails Your Nonprofit Can Send During a CrisisApr 11, 2020
Email is every nonprofit’s biggest asset right now.
Your organization probably already has a robust email list that you use to connect with all of your audiences on a regular basis - financial supporters, board members, volunteers, and clients.
And it’s where people are right now. Working from home and being online for most of the day means people are checking their inboxes more often and opening more emails.
This podcast is all about what you can do to keep people’s attention, engagement, and support during this time. Because this crisis does mean that you will be managing your email in a different way.
Today we discuss:
- The reasons why it’s okay to email more frequently during the era of coronavirus
- Why you don’t have to be on the “front lines” of the crisis to have a reason to reach out.
- The wide variety of emails you can be sending during this time.
- Why it’s okay to ask for donations even during these uncertain times (The key? Being sensitive to the fact that some supporters might not be in a position to give right now.)
Your organization has many options that will allow you to keep showing up as a welcome addition in someone’s email inbox. Now is the time to build those relationships, get a better understanding of your supporters, and share more of how you do the work that makes the world better.
But you need to show up, and right now email is one of the best ways to do that.
During the podcast, I talk about a LOT of the free resources I’ve been developing these past few weeks to help you through this challenging time, and here they are:
Connect with our Smart Marketing for Small Nonprofits Community for a greater sense of joy, creativity, and camaraderie as you do what you do to make the world a better place!
Subscribe and Review in Apple Podcasts
Are you subscribed to my podcast? If not, I want to encourage you to subscribe today. I don’t want you to miss an episode. They are each designed to help you take immediate action on the most important nonprofit marketing strategies that will help you move your mission forward so you can accelerate the growth of your organization and create the impact you most want in this world.
And if you’re feeling extra motivated, I would be very grateful if you left me a review too.
Reviews help other nonprofit leaders, marketers, communicators, and fundraisers find my podcast so we can all move our missions forward with love and respect for the work we all do in making the world a better place. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what the most helpful part of the podcast was for you.