Your organization probably already has a robust email list that you use to connect with all of your audiences on a regular basis - financial supporters, board members, volunteers, and clients.
And it’s where people are right now. Working from home and being online for most of the day means people are checking their inboxes more often and opening more emails.
This podcast is all about what you can do to keep...
Testimonials for nonprofits can’t provide the “main meal” of your marketing messaging about your cause. By themselves, they don’t illustrate how you are meeting needs, and they don’t offer the important details concerning your programs or how they work. They are too brief and, honestly, too subjective for that.
Instead, I think of them as the seasoning for your meal - the salt or pepper or hot sauce of your marketing efforts.
They lend credibility...