#80: Testimonials Easy as 1-2-3 ✅

communication strategy marketing strategy podcast testimonials Apr 04, 2020

Testimonials for nonprofits can’t provide the “main meal” of your marketing messaging about your cause. By themselves, they don’t illustrate how you are meeting needs, and they don’t offer the important details concerning your programs or how they work. They are too brief and, honestly, too subjective for that.

Instead, I think of them as the seasoning for your meal - the salt or pepper or hot sauce of your marketing efforts. 

They lend credibility to your cause when you’re asking for money. They serve to validate how you are fulfilling your mission. They vouch for you in a way that you can’t for yourself because they are a third party. 

Today we talk about who to ask for a testimonial, what you might want to ask them and where to use those powerful quotes once you get them.

Subscribe and Review in Apple Podcasts

Are you subscribed to my podcast? If not, I want to encourage you to subscribe today. I don’t want you to miss an episode. They are each designed to help you take immediate action on the most important nonprofit marketing strategies that will help you move your mission forward so you can accelerate the growth of your organization and create the impact you most want in this world. 

Click here to subscribe 

And if you’re feeling extra motivated, I would be very grateful if you left me a review too. 

Reviews help other nonprofit leaders, marketers, communicators, and fundraisers find my podcast so we can all move our missions forward with love and respect for the work we all do in making the world a better place. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what the most helpful part of the podcast was for you. 

Thank you!

 Get on Google Play (Button via